無中文摘要

The on-going increase of global wealth has been linked to entrepreneurial activities since the concept is related to innovation, creativity, and business opportunities regarding new products, services, strategies, and job creation. The need for understanding and identifying the roots of Entrepreneurial Behavior has become vital for its promotion in the business world. The purposes of this study were to determine if cultural values at an individual level, such as Long-term Orientation and Uncertainty Avoidance are related to Entrepreneurial Intentions. As the TPB establishes, intention is the first step towards entrepreneurial behavior, hence the importance to discover what motivates a person to manifest intentions to adopt an entrepreneurial behavior. Also, we examined the role of Locus of Control as a moderating effect in the potential relationship between the mentioned independent variables. The targeted population in this study were 170 Hondurans employees or students within an age of 18-49 years. It adopted a quantitative approach utilizing an online survey for the process of data collection which were analyzed in a descriptive, correlative, and hierarchical regression method though the IBM SPSS program. It was found that Long-Term Orientation is positively related to Entrepreneurial Intention. Likewise, Uncertainty Avoidance has a significant negative relation with Entrepreneurial Intention. On the other hand, Locus of Control did not show a significant moderating effect in the relationship among the independent and dependent variables.

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