近年來韓國運用傳統美食觀光資源，致力推動傳統美食相關的文化觀光活動，積極保護與推廣無形文化資產。從地方料理乃至宮廷料理之傳統美食文化逐漸成為韓國旅遊吸引力之一，旅客透過體驗傳統美食、參與各式觀光慶典活動，更加融入於當地居民生活型態與社會文化。本研究目的為探討韓國傳統美食觀光資源與特色、分析韓國發展傳統美食觀光之行銷策略模式。
為能深入瞭解韓國所推展有關傳統美食之觀光策略，本研究採用深度訪談法與文件分析法進行資料收集與分析。本研究發現韓國當前推動傳統美食文化觀光行銷策略模式主要為：針對不同市場區隔制定行銷策略與工具、試圖形塑高價位與高品質的觀光形象，並開發不同價格區的觀光產品以供選擇、強化官方網站的功能、提升觀光意象，強化品牌、善用韓流效應(韓國形象)、推廣旅遊行程認證以開發不同價格之旅遊市場。
韓國旅遊目的地行銷組織致力於各個層級的發展，並朝向以知識為主要產品的全球化階層邁進。韓國於第1層級投入的當地美食資源如農水產相關節慶、設置展覽館與博物館，並透過各行銷工具推廣各地方美食。在第2層級透過評定節慶等級、餐廳評鑑、旅遊行程認證，以及美食產業化等以達到品質控制及附予品牌以提高附加價值。在第3層級透過與影視娛樂業的結合，產生全新的連結與商品，並從與食物相關的活動，擴大到具有美食元素的觀光體驗活動。第4層級則是以全球化、知識性的發展為主要目標，透過舉辦國際研討會、與教育單位合作研究，以及朝國際推廣與交流等方式。
最後，依據本研究結果提出對推動韓國傳統美食文化觀光旅遊目的地行銷組織、對臺灣推動傳統美食文化觀光，以及未來研究之建議。

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網站：
世界旅遊組織網站(World Tourism Organization, WTO) http://www.unwto.org/frameset/frame_sustainable.html
台灣觀光局網站 http://www.taiwan.net.tw/
美國健康雜誌http://eating.health.com/2008/02/01/worlds-healthiest-foods/
國際美食觀光組織(International culinary tourism association, ICTA) http://www.culinarytourism.org
聯合國教科文組織網站(United Nation Educational, Scientific and Cultural Organization, UNESCO) http://portal.unesco.org/en/ev.php-URL_ID=29008&URL_DO=DO_TOPIC&URL_SECTION=201.html
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朝鮮日報 http://www.chosun.com/
韓國論壇(Korea beat) http://koreabeat.com/?p=416
韓國國際交流財團(Korea Foundation) http://www.kf.or.kr/
點擊韓國(Click Korea) http://www.clickkorea.org/koreanstudies/ks_index.asp
韓國文化觀光部(Ministry of Culture, Sports and Tourism Republic of Korean) http://www.mct.go.kr/index.html
韓國泡菜網站http://www.kimchi.or.kr/kor/index.html
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