.

The study presented in this paper is examining the perception of money as a terminal and instrumental value among Taiwanese and German culture. After an extensive research and literature review, several hypotheses have been developed. The data was collected through an online survey. In total, 245 people, of whom 106 were Germans and 139 were Taiwanese, participated in the study. The analysis yielded unexpected results, showing first of all that the perception of money is rather terminal than instrumental for both, German and Taiwanese participants. Furthermore, the variables age and income seem not to have a strongly significant impact on the perception of money value. There are also similarities displayed in terms of value and money importance. Implications for further research and practice are discussed.

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