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1
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Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator
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管理研究所
/101/ Master
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Author:
張睿哲
Advisor:
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Building an online brand community is an important mission for business and companies who want to...
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Clicks: 545
Downloads: 60
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2
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A Research on Transmedia viewing behavior- An Integration of Technology Acceptance Model (TAM) & Information System Success Model (ISSM)
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管理研究所
/108/ Master
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Author:
Kao, Chen-Chun
Advisor:
Dong, Tse-Ping
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The purpose of this study is to explore the current era of information development. It is quite e...
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Clicks: 541
Downloads: 38
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3
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The Impact of Mental Accounting in Product Decision : The Moderating Roles of Intertemporal Discount Rate & Product Familiarity.
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管理研究所
/108/ Master
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Author:
Chen, Pin-Ru
Advisor:
None
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In near years, as the trend of 5G and artificial intelligence, “Subscribe” become a new payment f...
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Clicks: 274
Downloads: 23
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4
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The Change of Consumer Attitude under The Impact of the
Context Effect by Dual Positive Primes : An Extension Dimensional Range Overlap Model
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管理研究所
/105/ Master
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Author:
Shen, Chueh-Wei
Advisor:
Hsiao, Chung-Chiang
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This research is mainly about when the consumers are choosing the goods, or so called target, the...
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Clicks: 275
Downloads: 9
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5
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A Study of the Relationship between eWOM Influence and Purchase Intension：The Moderating Role of Brand Attachment
 This full text is not authorized to be published.
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管理研究所
/101/ Master
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Author:
Min-Shan Hsieh
Advisor:
Chou, Shih-Yu
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This study discusses the positive relationship between eWOM influence and purchase intension and ...
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Clicks: 911
Downloads: 0
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6
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Attractiveness of International Students Studying in Taiwan-National Taiwan Normal University as an Example
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管理研究所
/105/ Master
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Author:
Lee, Choi-Ha
Advisor:
Ying, Yung-Hsiang
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Due to the fast growing of economic and improvement of technical, nations have become closer in r...
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Clicks: 272
Downloads: 10
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7
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The Effect of Argument Quality on Judgmental Correction
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管理研究所
/99/ Master
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Author:
Montana Nimsrisukkul
Advisor:
Hsiao, Chung-Chiang
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Ordinarily people like to hold the correct attitudes about everything in themselves but sometimes...
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Clicks: 295
Downloads: 12
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8
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Digital Transformation in Retail – the Impact of Consumer Trends and Digital Technologies on Channels, Cost Structures and Revenue Streams
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管理研究所
/106/ Master
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Author:
Felix Drews
Advisor:
Chou, De-Wai
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Heiko Seif
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This thesis analyses how consumer trends and digital technologies impact the business models of r...
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Clicks: 296
Downloads: 40
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9
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The Impact of Corporate Tax Avoidance on Debt Levels: Evidence from China
This full text is not authorized to be published.
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管理研究所
/106/ Master
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Author:
Chen, Tian-Min
Advisor:
Chen, Huei-Ling
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This study aims to examine the relationship between corporate tax avoidance and debt level using ...
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Clicks: 220
Downloads: 0
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10
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The Ability of Frequent Traders to Predict Market Returns in Taiwan Futures Market
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管理研究所
/103/ Master
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Author:
Lin, Yu-Hsuan
Advisor:
Tsai, Shih-Chuan
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This study aims to investigate the impact of market return in the futures markets for frequent tr...
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Clicks: 259
Downloads: 33
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