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研究生: 余亞蓉
Yu, Ya-Rong
論文名稱: 參考國效應對消費者態度之影響—系統合理化理論觀點
Impact of Country of Reference (COR) on Consumer Attitudes: System Justification Theory Perspective
指導教授: 王仕茹
Wang, Shih-Ju
口試委員: 王仕茹
Wang, Shih-Ju
黃恆獎
Huang, Heng-Chiang
陳亭廷
Chen, Ting-Ting
口試日期: 2022/07/14
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 112
中文關鍵詞: 參考國效應系統合理化理論產品評價品牌態度購買意願
英文關鍵詞: Country of reference effect, System justification theory, Product evaluation, Brand attitude, Purchase intention
研究方法: 準實驗設計法調查研究
DOI URL: http://doi.org/10.6345/NTNU202201081
論文種類: 學術論文
相關次數: 點閱:80下載:0
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  • 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第二章 文獻探討 5 第一節 COO 效應 5 第二節 COO 效應之減弱 14 第三節 COR 效應之誕生 16 第四節 系統合理化理論 21 第三章 研究方法 30 第一節 研究變數的定義與衡量 30 第二節 實驗設計 37 第三節 正式實驗 42 第四章 分析結果 45 第一節 敘述統計分析 45 第二節 因素分析與信效度分析 46 第三節 變數操弄檢定 52 第四節 結構關係模式分析 55 第五節 假說驗證 56 第五章 結論與建議 59 參考文獻 63 附錄一 前測問卷 79 附錄二 正式實驗問卷(德國版) 105

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    中文文獻
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