研究生: |
余亞蓉 Yu, Ya-Rong |
---|---|
論文名稱: |
參考國效應對消費者態度之影響—系統合理化理論觀點 Impact of Country of Reference (COR) on Consumer Attitudes: System Justification Theory Perspective |
指導教授: |
王仕茹
Wang, Shih-Ju |
口試委員: |
王仕茹
Wang, Shih-Ju 黃恆獎 Huang, Heng-Chiang 陳亭廷 Chen, Ting-Ting |
口試日期: | 2022/07/14 |
學位類別: |
碩士 Master |
系所名稱: |
管理研究所 Graduate Institute of Management |
論文出版年: | 2022 |
畢業學年度: | 110 |
語文別: | 中文 |
論文頁數: | 112 |
中文關鍵詞: | 參考國效應 、系統合理化理論 、產品評價 、品牌態度 、購買意願 |
英文關鍵詞: | Country of reference effect, System justification theory, Product evaluation, Brand attitude, Purchase intention |
研究方法: | 準實驗設計法 、 調查研究 |
DOI URL: | http://doi.org/10.6345/NTNU202201081 |
論文種類: | 學術論文 |
相關次數: | 點閱:124 下載:0 |
分享至: |
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中文文獻
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