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    1

    ALL BY MYSELF OR OURSELVES? THE TRIPARTITE MODEL OF IDENTIFICATION IN VIRTUAL COMMUNITY

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    2

    The Impact of Critics’ Distributor Bias and Review Valence on Consumers’ Acceptance of Critiques: The Moderating Effect of Consumers’ Identification with the Movie Distributors.

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    3

    The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory
    • / Graduate Institute of Management /102/ Master
    • Author: Kuan-Ting Chiu Advisor: Wang, Shih-Ju
    • 本研究探討不同的趨避訴求下,不同的成果預期與論點品質的說服效果,採2(趨近訴求/迴避訴求)×2(成果預期成功/成果預期失敗)×2(強論點/弱論點)受測者間實驗,變異數分析結果顯示:(1)無論在何...
    • Clicks: 486Downloads: 21

    4

    Using brand commitment and community identification to predict brand loyalty

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    5

    The Impact of Interactivity on Stickiness and Brand Loyalty on Facebook Brand Fans Page

    6

    The Effect of Brand Alliance Between Televsion Shopping Channel and Manufacturer Brand on Perceived Quality

    7

    The Information Adoption of Blog Word-of-Mouth: An Empirical Research of Cosmetic Blog

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    8

    Facebook User’s Social Comparison: Antecedents and Consequences

    9

    Influence of First Sentence, Form of Appeal and Self Reference on Social Media’s Communication Effects of Green Product Brand

    10

    Impact of Self-presentation on Subject Well-being on Facebook: Perceived social support as a mediator