計畫行為理論(theory of planned behavior, TPB)對於行為與意圖有很高的解釋能力，國內外研究已顯示受到相當程度的重視。故本研究運用計畫行為理論 (theory of planned behavior,TPB)模式以及解構計畫行為理論(decomposed theory of planned behavior,DTPB)，以家長帶學童參觀為例，以家長做為研究對象，欲探討家長帶學童參觀科教館，參觀前對科學的態度、偽科學想法、帶孩童學科學的自我效能影響以及對參觀科教館時的體驗價值(experiential value)包含知識價值(epistemic value)、社會價值(social value)、情感價值(hedonic value)是否會有相關，並且會影響再次參觀科教館的意願。
本研究運用問卷調查法來進行資料蒐集，所得研究結果如下：
1.家長偽科學對自己帶孩童學科學的自我效能與對科學的態度為負向關係。
2.家長對科學的態度對社會價值、情感價值為正向關係。
3.家長帶自己孩童學科學的自我效能對知識價值、社會價值、情感價值為正向關
係。
4.家長的社會價值、情感價值對行為意圖為正向關係。
本研究可提供博物館管理者參考，如何設計更適合參觀民眾的參觀內容。

The theory of planned behavior model can highly explain the relationship between behavior and intention. Therefore, this study applied the theory of planned behavior model (TPB) and decomposed theory of planned behavior model (DTPB) to explore the relationship among the attitudes toward science, pseudoscience, self-efficacy from taking children learning science before visiting the museum, and experiential values after visiting museum which includes epistemic, social and hedonic value, and the intention to visit the museum again, by using parents who take children to visit the museum as this study objects.
This study used questionnaire survey to collect data. The research found:
1. Pseudoscience has negative correlation with attitude
toward science and the self-efficacy from taking children
to learn science.
2. Attitude toward science is positive correlated with
social value and hedonic value.
3. Taking children to learn science self-efficacy has
positive correlation with epistemic value, social value,
and hedonic value.
4. Social value and hedonic value is positive correlated
with intention.
The results of this study be applied to museum managers to promote scientific event.

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