研究生: |
林盟珍 Lin, Meng-Jeng |
---|---|
論文名稱: |
壽險業業務主管的團隊績效:人力資本與社會資本觀點 Team Sales Performance in a Life Insurance Company: Perspective of Human and Social Capital |
指導教授: |
陳怡靜
Chen, Yi-Ching |
口試委員: |
許書瑋
Hsu, Shu-wei 涂敏芬 Tu, Min-Fen 陳怡靜 Chen, Yi-Ching |
口試日期: | 2023/01/13 |
學位類別: |
碩士 Master |
系所名稱: |
高階經理人企業管理碩士在職專班(EMBA) Executive Master of Business Administration |
論文出版年: | 2023 |
畢業學年度: | 111 |
語文別: | 中文 |
論文頁數: | 33 |
中文關鍵詞: | 壽險業 、外部挖角 、內部培育 、人力資本 、社會資本 、團隊績效 |
英文關鍵詞: | life insurance industry, external poaching, internal cultivation, human capital, social capital, team performance |
研究方法: | 個案研究法 、 深度訪談法 |
DOI URL: | http://doi.org/10.6345/NTNU202300372 |
論文種類: | 學術論文 |
相關次數: | 點閱:145 下載:10 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
金融服務產業在近幾年疫情的影響下,發生重大的改變:科技運用的提升、法遵及監理的要求等等,金融業者的經營面臨極大挑戰。根據中華民國人壽保險商業同業公會會員公司名錄記載,截至目前為止,台灣地區人壽保險公司共計22家,其中本國公司19家, 3家外商在台分公司。
在疫情的影響之下,全球經濟發生重大改變,相對地也發現消費者的對保險及風險的意識大幅抬頭,人壽保險公司也因此受益,疫情期間的保費成長率高於平均。因此保險公司為了自身業務量的成長以及因應經濟大規模變化勢必需要進行準備,應考慮採取更全面的方法強化招聘與留住人才策略,那麼保險公司所面臨的難題即是:人才從何而來、如何招募與留住這些人才?
而金融業一直以來對於專業與證照都有相當高的要求,並且需時時需因應政府政策及國際經濟市場的變化,有鑒於此產業特性,在台灣保險觀念普及化之後,金融業外勤業務一向都被認定專業能力愈高則績效愈好,壽險業務甚至還經常被認為要了解醫療相關知識之專業。本研究目的為探討台灣保險公司內部自行培育的外勤業務主管與外部挖角的外勤業務主管的績效優劣,他們的人力資本與社會資本對於所帶領團隊人才留任的影響。
本研究採用個案研究法,深入訪談個案公司的八位通訊處處經理,研究結果發現,從八位受訪者的訪談內容可知,壽險業的外勤業務主管無論是自行培育或者是來自同業挖角的外勤業務主管,主管本身所具備的社會資本豐厚者較能帶來較高的團隊績效,而壽險公司應雙管齊下、同時透過培育及挖角廣納人才以擴大組織提升績效。
The financial service industry has undergone significant changes through Covid-19. The technology application has improved, also in legal compliance and supervision requirements. Financial businesses need to work on their operations. According to the list of member companies of the Life Insurance Business Association of the Republic of China, there are 22 life insurance companies in Taiwan, including 19 domestic companies and three foreign companies in Taiwan.
Under the epidemic's impact, significant changes have occurred in the global economy. Consumers have also found that their awareness of insurance and risks has increased, and life insurance companies have benefited from this. The growth rate of premiums during the epidemic period was higher than the average. Therefore, insurance companies must prepare for the growth of their business volume and respond to large-scale economic changes. They should consider adopting a more comprehensive approach to strengthen recruitment and retention strategies. The problem facing insurance companies is: Where do talents come from? How to recruit and retain these talents?
The purpose of this study is to explore the performance of the internal self-cultivated business executives and the externally poached field business executives of Taiwanese insurance companies and the impact of the supervisor's human capital and social capital on the retention of the team led by the supervisor. This study adopts the case study method and in-depth interviews with eight communication department managers of the case company.
According to the results of the study, from the interviews of the eight interviewees, field business executives in the life insurance industry generally believe that whether they are self-cultivated field business executives or poached from peers, those with rich social capital themselves are more likely to bring better team performance. Life insurance companies should adopt a two-pronged approach to expand the organization and improve performance by cultivating and poaching talents simultaneously.
中文文獻
1. 于紀隆(2021)。KPMG2021年台灣保險報告。
2. 吳怡君、林旺生(2022)。2022年保險產業趨勢展望。
3. 何楷平(2022)。保險業三大挑戰CEO如何應對?現代保險雜誌月刊:https://www.rmim.com.tw/news-detail-37628(最後瀏覽日2022.12.18)
4. 李國郎(2016)。人壽保險公司業務制度對業務員招募績效之影響。朝陽科技大學保險金融管理系碩士論文,未出版,台中市。
5. 陳郁琹(2013)。社會資本與工作成就之關係-以保險業人員為例。國立中央大學人力資源管理研究所碩士論文,未出版,桃園市。
6. 陳哲彥(1997)。人力資源管理與組織績效之關係-本土及外資企業的比較。國立中山大學碩士論文。
7. 陳莉雯(2013)。保險業務員之招募與甄選作業研究。國立政治大學勞工研究所碩士論文,未出版,台北市。
8. 周淑儀(2003)。人力資本、薪資與組織績效-以電子業為例。國立中央大學碩士論文。
9. 陳燕燕(2010)。人力資本與社會資本對組織績效關聯之研究。國立中央大學碩士論文。
10. 紀佳芸(2022)。壽險業務員 今年來大流失。商業日報:https://money.udn.com/money/story/12926/6442290(最後瀏覽日2022.12.18)
11. 編輯部(2005)。壽險業招兵買馬策略大公開。現代保險新聞網:https://www.rmim.com.tw/news-detail-1531(最後瀏覽日2022.12.18)
12. 編輯部(2022)。台灣保險業的世界地位。現代保險雜誌:2022.12.1。
13. 黃建澤(2021)。全球壽險業三大挑戰!洞察『五個世代』保險新需求。遠見雜誌:https://www.gvm.com.tw/article/83103(最後瀏覽日2022.12.18)
14. 曾真真、何雍慶(2004)。人力資本存量對生產力之影響-以壽險業務單位為例。商管科技季刊,第五卷第四期,377−390。
16. 溫韓喻(2011)。團隊人力資本對團隊績效的影響:檢視團隊競爭氣候的干擾作用與團隊行為整合的中介效果。國立中山大學企業管理學系碩士論文,高雄市。
17. 蔡敦浩、葉匡時、俞慧芸(1993)。從社會資本學說論我國產業政策之發展方向。研考雙月刊,17(1),頁44−56。
英文文獻
1. Becker, B. E., Hustled, M. A., and Ulrich, D. (2001). The HR Scorecard: Linking people, Strategy, and Performance. Harvard Business School Press.
2. Crawford, R. (1991). In the Era of Human Capital: The Emergence Of Talent, Intelligence, And Knowledge As The Worldwide Economic Force And What It Means To Managers And Investors, New York: Harper Business Books.
3. Davidson, P., & Honig, B. (2002). The role of social and human capital among nascent entrepreneurs.
4. Deutsch, M. (1962). Cooperation and Trust: Some Theoretical Notes. In M. R. Jones (ed.), Nebraska Symposium on Motivation, University of Nebraska Press, NE.
5. Edvinsson, L., M. S. (1997). Intellectual Capital, New York: Harper Collind Publishers, Inc.
6. Kramer, R. M., Tom, R. & Tyler, T. R., 1995, Trust in Organizations: Frontiers of Theory and Research, SAGE Publications.
7. Lazear, E. P. (1998). Personnel Economics for Managers. New York: John Wiley & Sons, Inc.
8. Miller, R. (1996). Measuring What People Know: Human Capital Accounting for the Knowledge Economy, Franc Paris: ORGANISATION FOR ECONOMIC COOPERATION AND DEVELOPMENT (OECD)
9. Sauer, W. J. & Coward, R. T. (1985) Social Support Networks and the Care of the Elderly: Theory, Research and Practice, Springer Pub Co, New York.
10. Schultz, T. W. (1960). Investment in human capital, Presidential address before the American Economic Association, American Economic Review, 51, March.
11. Snell, S. A., & Youndt, H. A. & Wright, M. W. (1996). Establishing a Framework for Research in Strategic Human Resource Management. Research in Personal and Human Resource Management, 14, 61−90.
12. Stewart, T. A. (1997). Intellectual capital: The new wealth of organizations. New York: Bantam Doubleday Dell Publishing Group, Inc.