研究生: |
萬修妤 Wan, Shiou-Yu |
---|---|
論文名稱: |
Instagram中貼文設計對行銷成效之影響-以運動品牌帳號與影響者為例 The impact of Instagram post design on marketing communication: An examination of sport brands account and influencer |
指導教授: |
邱于平
Chiu, Yu-Ping |
口試委員: |
邱于平
Chiu, Yu-Ping 張淑楨 Chang, Shu-Chen 謝艾芸 Hsieh, Ai-Yun |
口試日期: | 2023/06/28 |
學位類別: |
碩士 Master |
系所名稱: |
圖文傳播學系 Department of Graphic Arts and Communications |
論文出版年: | 2023 |
畢業學年度: | 111 |
語文別: | 中文 |
論文頁數: | 105 |
中文關鍵詞: | 品牌 、顏色 、一致性 、情緒 、行銷傳播 |
英文關鍵詞: | brand, Instagram, color, Congruity, emotion, marketing communication |
研究方法: | 實驗設計法 、 內容分析法 |
DOI URL: | http://doi.org/10.6345/NTNU202300645 |
論文種類: | 學術論文 |
相關次數: | 點閱:146 下載:0 |
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