Because of the trend of globalization and de-regulation, media all over the world become a lot of...

The competition for current internal news media industry is intense. Due to the trend of micro pr...

This study, from the point of branding, is mainly discussing the relationship between both audien...

Taiwanese corporations have longed used export as their main economic development model, with the...

Under the establishment of corporate brand, there are many studies on increasing corporate brand ...

本研究的目的在從整合行銷傳播的角度分析臺灣NIKE與adidas的品牌經營與消費者認知的品牌形象之差異。以深度訪談法與文獻分析法探討臺灣NIKE與adidas執行整合行銷傳播的狀況，再輔以來自臺...

The primary purpose of the study was to examine the relationship between brand consistency (BC), ...

在眾多的頻道與多不勝數的節目當中，本研究欲探討節目「女人我最大」如何讓觀眾建立收視習慣與認同，從而獲取節目自身的廣告收入、收視率或其它延伸商品的經濟收入，而頻道是節目的附屬所在，藉由節目的品牌建...

It may take years to build and manage a brand, whereas sustainable management depends on evolutio...

Abstract Fashion industry is a dynamic display of the aesthetics of people's life, while a cit...