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研究生: 楊雅晴
Yang, Ya-Ching
論文名稱: 奢華品牌之品牌愛:以臉書愛馬仕精品社團為例
Luxury Brand's Brand Love
指導教授: 鄒蘊欣
Chou, Yun-Hsin
沈永正
Shen, Yung-Cheng
口試委員: 徐達光
Hsu, Ta-Kuang
江藍龍
Jiang, Lan-Long
鄒蘊欣
Chou, Yun-Hsin
沈永正
Shen, Yung-Cheng
口試日期: 2023/06/01
學位類別: 碩士
Master
系所名稱: 國際時尚高階管理碩士在職專班
Executive Master of Business Administration Program in Global Fashion
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 38
中文關鍵詞: 品牌愛品牌親密度品牌忠誠度精品社團愛馬仕
英文關鍵詞: Brand Love, Brand Intimacy, Brand Loyalty, Luxury Brand Group, Hermes
研究方法: 次級資料分析
DOI URL: http://doi.org/10.6345/NTNU202300502
論文種類: 學術論文
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  • 謝辭i 摘要ii ABSTRACT iii 表目錄 vi 第一章 緒論1 第一節 研究背景及動機1 第二節 研究目的2 第二章 文獻探討3 第一節 精品與愛馬仕3 第二節 社群平台社團與精品社團5 第三節 品牌愛6 第三章 研究方法8 第一節 研究情境8 第二節 研究方法8 第三節 研究對象9 第四節 研究倫理10 第四章 研究分析與發現11 第一節 研究分析11 第二節 研究發現27 第五章 結論31 第一節 研究結論31 第二節 未來研究建議32 參考文獻33

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