研究生: |
楊雅晴 Yang, Ya-Ching |
---|---|
論文名稱: |
奢華品牌之品牌愛:以臉書愛馬仕精品社團為例 Luxury Brand's Brand Love |
指導教授: |
鄒蘊欣
Chou, Yun-Hsin 沈永正 Shen, Yung-Cheng |
口試委員: |
徐達光
Hsu, Ta-Kuang 江藍龍 Jiang, Lan-Long 鄒蘊欣 Chou, Yun-Hsin 沈永正 Shen, Yung-Cheng |
口試日期: | 2023/06/01 |
學位類別: |
碩士 Master |
系所名稱: |
國際時尚高階管理碩士在職專班 Executive Master of Business Administration Program in Global Fashion |
論文出版年: | 2023 |
畢業學年度: | 111 |
語文別: | 中文 |
論文頁數: | 38 |
中文關鍵詞: | 品牌愛 、品牌親密度 、品牌忠誠度 、精品社團 、愛馬仕 |
英文關鍵詞: | Brand Love, Brand Intimacy, Brand Loyalty, Luxury Brand Group, Hermes |
研究方法: | 次級資料分析 |
DOI URL: | http://doi.org/10.6345/NTNU202300502 |
論文種類: | 學術論文 |
相關次數: | 點閱:177 下載:0 |
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