The level of consumption around the world is growing rapidly. Seeing how this can be deterimental...

Summary This study investigated the service industry is booming in the Taiwan market nowadays , t...

Before the advent of the information age, business activities were built to generate profits unde...

How assimilation and contrast effects are occurs, what are the factors that influence assimilatio...

Fake News is a popular phrase in modern times, derived from US President Trump's reprimand the me...

The purpose of this study is to investigate how competitive advantage enhanced by new type of adv...

In fact, gamification marketing has always existed around us, but it is executed in a simple way....

Nowadays, music are used to express oneself, satisfy the need of emotion and communicate with oth...

摘要 如果把一個電視頻道當做商店,CHANNEL 當作購物平台來思考的話,則每個時段的節目就是商品,假使把閱聽人就設定為消費者,那麼拿著選台器東轉西轉在決定要收看哪一台節目的行為,意念上與逛街...

This study mainly discusses five personality traits and their suitable financial products, and us...