「反串」是現今社群媒體中存在的一種交流方式,指的是使用者會採取虛假身份或觀點,透過同樣是虛假捏造的個人資訊或角色身份,以模仿或假扮特定社群成員或群體,在互動中表達不真實的觀點或立場。這可能破壞社群成員之間的信任,因為他們無法確定其他使用者的真實身份或觀點,導致社群內部的不信任和疏離感。反串者可能會模仿特定群體的言行舉止,製造出一種似是而非的印象,使其看起來像是該群體的成員;特別是當反串者意圖挑釁或諷刺特定群體或觀點時,這可能導致社群內部的對立和分裂,又或是嘗試讓其他使用者感到困惑或不安。反串的用意之一在於散佈虛假訊息或誇大觀點,企圖以看似幽默的方式虛構故事情節,以引起注意或獲得回應。這種行為可能帶有不同的動機,例如娛樂、測試社群反應、諷刺或挑釁等。若是反串行為涉及到虛假訊息或不當內容的散佈,可能對社群成員的安全和隱私構成風險,包括誤導性訊息、個人資訊的泄露,以及其他形式的騷擾或威脅。本研究透過訪談法,試圖了解反串者發布文章的動機,以及這些文章對社群媒體使用者的影響,例如是否會破壞信任、引起混淆或衝突等負面影響。透過深入了解反串行為的背後動機和影響,我們希望為社群媒體使用者提供更多的資訊和警示,以應對可能出現的風險和挑戰。這些觀點同時提供了社群媒體中反串行為的多樣性和複雜性,也進一步研究這些問題可以幫助社群中的使用者更好理解反串行為的影響,並發展出相應的應對策略。

Trolling is a disruptive element in social media, characterized by individuals assuming fake identities to impersonate others or mimic groups. These trolls present contrived viewpoints to provoke or prank users, undermining trust within communities. By imitating the language and actions of certain demographics, they sow discord and polarize discussions. Trolls often share distorted or entirely false information, ostensibly for humor or attention, but with varying underlying motives, including amusement, experimentation, or disruption. This activity can compromise user safety and privacy if it spreads harmful content. Our research investigates users’ motivations for making trolls and the resultant effects on social media dynamics. We aim to enhance users’ understanding of trolling, highlighting its potential to instigate confusion and conflict, thereby equipping them to better navigate and mitigate its risks.

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