近幾年，互聯網的蓬勃發展帶動了線上社群網站的普及，網路上也出現了許多不同類型的社群網站，其中，又以Facebook為最受歡迎，且使用人數最多的社群網站，使用者通過Facebook維繫現有人際關係的同時，也可以利用Facebook拓展新的人際關係。因此Facebook用戶不可避免的需要在Facebook上填入一定的個人隱私信息。本研究提出了一個理論模型，探討Facebook上的個人隱私信息揭露與社會資本以及依附風格間的關係。
本研究借助網路問卷調查，取得了389份有效樣本。研究結果顯示，結合型社會資本對於個人隱私信息的結露揭露有顯著的影響，橋接型社會資本對個人隱私信息的結露影響不顯著。對自己看法愈正面，愈能提升結合型社會資本。對自己看法愈正面，愈能提升橋接型社會資本。安全依附和忽略拒絕對個人隱私信息揭露有正向影響，其中，忽略拒絕影響更大。焦慮依附和害怕依附則對社會資本和個人隱私資訊揭露無顯著影響。最後，結合這樣的結果，提出了管理上的意涵和未來研究的方向。

In recent years, the popularity and diversity of social networking websites were promoted as the development of Internet. Among all the social media, Facebook has become the most popular one and owned the largest number of users. It was used to not only maintain the existing social network, but also develop new ones. To achieve this goal, Facebook users inevitably need to provide some online personal privacy information in Facebook account. Thus, a theoretical model was proposed here to ascertain the relationship between Facebook users’ privacy information disclosure and attachment styles as well as social capital.
In this study, online questionnaire was adopted to collect the data and a total number of 389 valid questionnaires were eventually obtained. The results indicate that bonding social capital has a significant impact on Facebook users’ privacy information disclosure. The more positive mindset the users own towards themselves , the more significant effect would be obtained in enhancing both bonding and bridging social capital Meanwhile, both Secure attachment and dismissing attachment have positive impact on Facebook users’ privacy information disclosure whereas dismissing attachment owns a more significant impact. Comparatively, preoccupied attachment and Fearful attachment have insignificant impact on privacy information disclosure. Finally, Management Implications and future research directions are discussed.

王慶福、林幸台、張德榮 (1997) .人際依附風格, 性別角色取向與人際親密能力之評量.中國測驗學會測驗年刊, 44(2) ,63-78.
財團法人台灣網路資訊中心網站（2015）。台灣網路資訊中心網路使用調查。台北：財團法人台灣網路資訊中心
國際電信聯盟網站(2015)。聯合國國際電信聯盟衡量信息社會發展報告。日內瓦：國際電信聯盟(ITU)。
黃源協, 劉素珍, 莊俐昕, & 林信廷. (2010). 社區社會資本與社區發展關聯性之研究. 公共行政學報, (34), 29-75.
Acquisti, A., & Gross, R. (2006). Imagined communities: Awareness, information sharing, and privacy on the Facebook. In International Workshop on Privacy Enhancing Technologies (pp. 36-58). Springer Berlin Heidelberg.
Ainsworth, M. D. S., Blehar, M. C., Waters, E., & Wall, S. N. (2015). Patterns of Attachment: A Psychological Study of the Strange Situation. Psychology Press.
Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological Review, 84(2), 191.
Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist, 37(2), 122.
Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Prentice-Hall, Inc.
Bartholomew, K., & Horowitz, L. M. (1991). Attachment styles among young adults: a test of a four-category model. Journal of Personality and Social Psychology, 61(2), 226.
Bóveda-Lambie, A. M., & Hair, N. (2012). Advertising vs Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. Routledge.
Bowlby, J. (1969). Attachment and loss: Vol. 1. Loss. Nueva York: Basic Books.
Burt, R. S. (1997). The contingent value of social capital. Administrative Science Quarterly, 339-365.
Coleman, J. S. (1987). Creation and Destruction of Social Capital: Implications for the Law, Ethics and Public Policy 3: 375.
Coleman, J. S., & Coleman, J. S. (1994). Foundations of Social Theory. Harvard university press.
Collins, N. L., & Read, S. J. (1990). Adult attachment, working models, and relationship quality in dating couples. Journal of Personality and Social Psychology, 58(4), 644.
Collins, N. L., & Read, S. J. (1994). Cognitive representations of attach- ment: The structure and function of working models. In K. Bartholomew & D. Perlman (Eds.), Advances in Personal Relationships (pp. 53–90). London: Jessica Kingsley.
Dinev, T., & Hart, P. (2003). Privacy concerns and Internet use—A model of trade-off factors. Seattle, WA: Academy of Management Meeting.
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Computer‐Mediated Communication, 12(4), 1143-1168.
Fukuyama, F. (1997). Social capital and the modern capitalist economy: Creating a high trust workplace. Stern Business Magazine, 4(1), 1-16.
Gittell, R., & Vidal, A. (1998). Community Organizing: Building Social Capital as a Development Strategy. Sage publications.
Goffman, E. (1956). The Presentation of Self in Everyday Life. New York, NY: Doubleday.
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 1360-1380.
Hazan, C., & Shaver, P. (1987). Romantic love conceptualized as an attachment process. Journal of Personality and Social Psychology, 52(3), 511.
Hoffman, D. L., Novak, T. P., & Peralta, M. (1999). Building consumer trust online. Communications of the ACM, 42(4), 80-85.
Hoffman, D. L., Novak, T. P., & Peralta, M. A. (1999). Information privacy in the marketspace: Implications for the commercial uses of anonymity on the Web. The Information Society, 15(2), 129-139.
Johnston, G., & Percy-Smith, J. (2003). In search of social capital. Policy & Politics, 31(3), 321-334.
Kobak, R. R., & Hazan, C. (1991). Attachment in marriage: effects of security and accuracy of working models. Journal of Personality and Social Psychology, 60(6), 861.
Korzaan, M. L., & Boswell, K. T. (2008). The influence of personality traits and information privacy concerns on behavioral intentions. Journal of Computer Information Systems, 48(4), 15-24.
Lian, J. W., & Lin, T. M. (2008). Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types. Computers in Human Behavior, 24(1), 48-65.
Lin, N. (2002). Social Capital: A Theory of Social Structure and Action (Vol. 19). Cambridge university press.
Liu, C., Ang, R. P., & Lwin, M. O. (2013). Cognitive, personality, and social factors associated with adolescents' online personal information disclosure. Journal of Adolescence, 36(4), 629-638.
Lopez, F. G. (1995). Contemporary Attachment Theory: An Introduction with Implications for Counseling Psychology. The Counseling Psychologist, 23(3), 395-415.
Main, M., Kaplan, N., & Cassidy, J. (1985). Security in infancy, childhood, and adulthood: A move to the level of representation. Monographs of the Society for Research in Child Development,50(1&2), 66-104.
McCallister, E. (2010). Guide to Protecting the Confidentiality of Personally Identifiable Information. Diane Publishing.
Milberg, S. J., Burke, S. J., Smith, H. J., & Kallman, E. A. (1995). Values, personal information privacy, and regulatory approaches. Communications of the ACM, 38(12), 65-74.
Petronio , S. ( 2002 ). Boundaries of Privacy . Albany : State University of New York .
Phelps, J., Nowak, G., & Ferrell, E. (2000). Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing, 19(1), 27-41.
Pietromonaco, P. R., & Barrett, L. F. (2000). The internal working models concept: What do we really know about the self in relation to others? Review of General Psychology, 4(2), 155.
Portes, A. (1998). Social capital: Its origins and applications in modern sociology. Annual Review of Sociology, 24: 1-24.
Putnam, R. D. (1993). The prosperous community. The American Prospect, 4(13), 35-42.
Putnam, R. D. (2001). Bowling Alone: The Collapse and Revival of American Community. New York: Simon and Schuster.
Putnam, R. D., Leonardi, R., & Nanetti, R. Y. (1994). Making Democracy Work: Civic Traditions in Modern Italy. Princeton university press.
Putzel, J. (1997). Policy arena: accounting for the ‘dark side’of social capital: reading Robert Putnam on democracy. Journal of International Development, 9(7), 939-949.
Rainie, H., & Wellman, B. (2012). Networked: The New Social Operating System (p. 358). Cambridge, MA: MIT Press.
Shaver, P. R., & Mikulincer, M. (2005). Attachment theory and research: Resurrection of the psychodynamic approach to personality. Journal of Research in Personality, 39(1), 22-45.
Sheehan, K. B. (1999). An investigation of gender differences in on-line privacy concerns and resultant behaviors. Journal of Interactive Marketing, 13(4), 24-38.
Smith, H. J., Milberg, S. J., & Burke, S. J. (1996). Information privacy: measuring individuals' concerns about organizational practices. MIS quarterly, 167-196.
Spiekermann, S., Grossklags, J., & Berendt, B. (2001, October). E-privacy in 2nd generation E-commerce: privacy preferences versus actual behavior. In Proceedings of the 3rd ACM Conference on Electronic Commerce (pp. 38-47). ACM.
Sroufe, L. A. (1979). The coherence of individual development: Early care, attachment, and subsequent developmental issues. American Psychologist, 34(10), 834.
Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational Statistics & Data Analysis, 48(1), 159-205.
Waters, T. (2004). Learning to love: from your mother’s arms to your lover’s arms. The Medium (Voice of the University of Toronto), 30(19), 1-4.
Williams, D. (2006). On and off the’Net: Scales for social capital in an online era. Journal of Computer‐Mediated Communication, 11(2), 593-628.