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研究生: 陳瑾瑜
Chen Chin Yu
論文名稱: 英國Battle遺產觀光符號的建構與展演
The Construction and Performance of Heritage Tourism Signs/Sites in Battle, England
指導教授: 葉秀燕
Yeh, Hsiu-Yen
學位類別: 碩士
Master
系所名稱: 歐洲文化與觀光研究所
Graduate Institute of European Cultures and Tourism
論文出版年: 2011
畢業學年度: 99
語文別: 中文
論文頁數: 157
中文關鍵詞: 文化觀光遺產觀光符號經濟觀光客凝視文化展演歷史重演
英文關鍵詞: cultural tourism, heritage tourism, sign economy, tourists gaze, cultural performance, historical reenactment
論文種類: 學術論文
相關次數: 點閱:353下載:56
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  • 本研究從旅遊符號經濟面向切入,以觀光客的凝視為理論架構,藉由英國1066年Hastings戰爭(Battle of Hastings)發生地的Battle小鎮遺產觀光(heritage tourism)的符號形塑作為分析的主要場域與文本,探究當地Hastings戰爭歷史觀光商品化過程中的符號生產脈絡與生成系統,以及旅遊符號消費建構下戰爭歷史的觀光再現與意義展演。本文透過文獻檔案分析、實地調查、旅遊行銷文本分析、與觀光中介者的通訊訪談,以及遊客部落格分析等多維綜合的質性研究方法,試圖理解Battle在發展遺產觀光的過程中所做的文化選擇、文化詮釋與文化轉譯,從中思考旅遊符號經濟發展與地方社會、文化變遷的關聯互動,揭露觀光消費經驗建構與文化挪用、生產/再生產、展演的複雜性。本研究更為台灣學界引介歐美社會遺產觀光發展策略中經常運用的歷史重演(historical reenactment)。以每年在Battle所舉辦的Hastings戰爭重演節事進行研究分析,從理論與實務經營面向,探討歷史重演作為觀光場域的文化展演,是如何透過對過往生活、事件的再現策略,傳遞與形塑Hastings戰爭的歷史想像與英格蘭文化認同,並落實遊客對於歷史體驗消費的欲望,從而創造戰爭歷史遺產的觀光符號價值。

    目錄 第一章 緒論 1 第一節 走進Battle歷史現場 2 第二節 研究目的與問題意識 6 第三節 研究章節架構 10 第二章 文獻理論探討 12 第一節 文化觀光與遺產觀光的意涵 13 第二節 旅遊的符號經濟 21 第三節 觀光凝視與再現政治 29 第四節 文化展演及其概念下的歷史重演 36 第五節 觀光文化研究的視角 45 第三章 研究方法 48 第一節 研究場域 48 第二節 多元研究方法 53 第四章 Battle旅遊符號經濟的生產 64 第一節 歷史古鎮的現代化變遷 65 第二節 文化導向的地方復振 71 第三節 由過去創造未來 79 第五章 Battle遺產觀光的符號建構與再現 83 第一節 觀光中介力量的涉入 85 第二節 1066歷史主題樂園的建立 90 第三節 遺產觀光的再現政治 100 第六章 歷史的觀光展演 112 第一節 Hastings戰爭重演的「傳統發明」 113 第二節 再現中世紀的嘉年華慶典 121 第三節 文化展演與歷史想像的實踐 128 第七章 結論 136 第一節 旅遊目的地的社會建構 136 第二節 地景變遷與文化涵化 139 第三節 研究貢獻與未來可能的開展 142 參考書目………………………………………………………………147

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    Battle相關觀光旅遊機構官方網站
    1066 Country官方網站
    http://www.visit1066country.com/
    http://www.discover1066.com/
    The Battle Museum of Local History官方網站
    http://www.battlemuseum.org.uk/
    English Heritage官方網站
    http://www.english-heritage.org.uk/
    http://www.english-heritage.org.uk/daysout/properties/1066-battle-of-hastings-abbey-and-battlefield/

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