本商業計劃之探討取名為 Mochi，源自於我飼養寵物名字的諧音， 隨著牠年紀的增長漸漸被傷病所困擾，為此走過數家獸醫院求診，因而 萌生對毛小孩照護商業模式探討的念頭。此研究目的為用五年為一個時 間提出一個專屬毛小孩照護的商業計畫書，以訂閱式服務作為商業推行 模式，打造一個多環狀鏈的寵物平台生態圈。為了深入挖掘飼主的痛 點，針對寵物飼主發放網路問卷後發現飼主對於寵物健康照護服務具高 度的重視，因此 Mochi 主要服務涵括寵物健康紀錄系統、遠距寵物醫療 諮詢與寵物保險等寵物健康照護服務，為完善生態圈的建設，寵物 AIoT 穿戴裝置與寵物電商也是建構 Mochi 生態圈重要的一環，期望 Mochi 服 務的推出能讓飼主減輕照護的負擔並增加寵物陪伴的時間。

The business plan was named Mochi, which was originated from the homophonic name of the pets I raised. As it grew older, it was gradually troubled by injuries and diseases. For this reason, it went through several veterinary hospitals for consultation, so I wanted to explore the business model of furkids care. The purpose of this research is to propose a business plan dedicated to the care of furkids in five years, and use subscription-based services as a business implementation model to create a multi-chain pet platform ecosystem. In order to dig deeper into the pain points of the owners, the online questionnaire was issued to the pet owners and found that the owners attached great importance to the pet's health care service. Therefore, Mochi's main services include pet health record system, remote pet medical consultation and pet insurance. In order to complete the construction of the ecosystem, pet AIoT wearable devices and pet e-commerce are also important parts of the Mochi ecosystem. It is expected that the introduction of Mochi service will help owners reduce the burden of care and increase the time to accompany.

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