本研究以 Ajzen(1985)的計劃行為理論(the Theory of Planned
Behavior)為依據，目的在瞭解本研究對象節約用電行為意圖及其影響因
素。同時也比較理性行為理論(the Theoryof Reasoned Action)與計劃行
為理論兩者應用在解釋節約用電行為意圖上的適切性。 本研究以台
北市立內湖國小八十三學年度第二學期所有學生之家長為母群體，採簡單
隨機集束抽樣法，共得有效樣本 422人。研究工具係研究者依據開放式引
導問卷所篩選出來的顯著信念，自編而成的結構式問卷。 本研究的重
要結果如下：一、對節約用電的態度、主觀規範和知覺行為控制三者可以
有效地解釋本研究對象的節約用 電行為意圖，解釋量達23.5％。其中
以知覺行為控制對行為意圖的影響力最大。二、本研究對象對節約用電的
態度與行為信念、結果評價的交乘積和(ΣBiEi)呈顯著正相關 ；主觀
規範與規範信念、依從動機的交乘積和(ΣNBjMCj)呈顯著正相關；知覺行
為控制 與控制信念間也呈顯著正相關。三、有／無節約用電意圖者在
行為信念、結果評價及依從動機三類信念上有整體性的差異存 在。

The purpose of this study attempted to predict and explain
the parents'intention to conserving electricity on the basis of
the Ajzen's Theory of Planned Behavior(TPB). In addition,
comparison related with the relevancy of Applying theorism in
predicting behavioral intention was made between TPB andTRA(
Theory of Reasoned Action). This study consisted of 422
subjects who were selected by using clustersampling technique
from students' parents in one primary school located inurban
area. A questionnaire, developed by the autor of this study, was
used togather data in 1995. Several major findings were as
follows:(1)The attitudes, subjective norms, and perceived
behavioral control could effectively predict the subjects'
intention of conserving electricity.(2)Attitude, subjective
norm, and perceived behavioral control showed to be related to
appropriate sets of salient behavioral, normative, and control
beliefs about the behavior.(3)The results of this study
supported the hypothesis of the TPB and revealed that the TPB
was slightly better than TRA on predicting behavioral intention
of conserving electricity.
The purpose of this study attempted to predict and explain