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研究生: 林冠錡
Lin, Kuan-Chi
論文名稱: 以眼動分析大學圖書館網頁使用者心智模式與物件位置典型性之研究
A Study on Users' Mental Model for Location Typicality of Academic Library Web Objects by Eye Tracking Analysis
指導教授: 謝吉隆
Hsieh, Ji-Lung
學位類別: 碩士
Master
系所名稱: 圖書資訊學研究所
Graduate Institute of Library and Information Studies
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 81
中文關鍵詞: 心智模式網頁物件位置典型性眼動追蹤
英文關鍵詞: Mental model, Web object, location typicality, eye-tracking
DOI URL: https://doi.org/10.6345/NTNU202204447
論文種類: 學術論文
相關次數: 點閱:86下載:31
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  • 本研究主要探討大學圖書館網站使用者對於首頁版面的既定印象,以及網頁物件的位置和使用的經驗對於使用者的搜尋任務表現之影響。共有62為大學生及研究生參與本研究。本研究利用繪圖方式呈現使用者對於首頁排版的既定印象,以相似程度不同的網頁測驗受試者的視覺行為,透過眼動儀器記錄受試者的眼動數據以及任務表現行統計分析。
    繪圖結果說明使用者對於大學圖書館網站首頁的版面配置具有心智模式,在眼動實驗結果顯示(1)網頁物件的位置會影響使用者的視覺行為及任務表現(2)使用圖書館網站的頻率對使用者的視覺行為及任務表現沒有影響,最後本研究依據研究結果進行討論,並針對大學圖書館網站首頁設計及未來研究提出相關建議。

    This study aims to explore the users’ expectations towards the layouts of university library website home pages and the influences of the locations of website objects and usage frequency towards the users’ retrieval tasks. There are 62 undergraduate or graduate students participate in this study. Drawing is used to reveal the users’ expectations for the home page layouts. Participants with different typicality of gaze behaviors are tested. Eye tracker is used to record the participants’ eye movements and their task performances. Statistical analyses are used to analyze the results.
    The results of the drawings show that users have mental models towards the layouts of university library website home pages. The results of the eye tracking experiment reveal the following conclusions: First, the locations of web objects on the website pages do affect the users’ gaze behaviors and their task performances. Second, the frequency of library website usage does not affect the users’ gaze behavior and task performance. Finally, a discussion is made according to research results and related advices are given to university library website home page design and future researches.

    第一章 緒論 1 第一節 研究動機與背景 1 第二節 研究目的與問題 5 第三節 研究範圍與限制 7 第四節 名詞解釋 8 第二章 文獻探討 11 第一節 網頁心智模式研究 11 一、心智模式與網頁行為 11 二、不同使用者群體心智模式的差異 14 三、網頁物件位置典型性 15 第二節 眼動追蹤技術用於網頁互動 16 一、眼動與網頁瀏覽行為 17 二、眼動指標的研究應用 19 第三節 圖書館網站使用者心智模式與眼動應用研究 20 第三章 研究方法 23 第一節 研究架構與設計 23 第二節 研究對象 24 第三節 實驗材料 25 第四節 實驗工具 31 第五節 實驗流程 33 第六節 資料收集與分析 36 第四章 研究結果 37 第一節 受試者基本資料分析 37 第二節 繪圖實驗結果分析 39 一、位置相似值 39 二、繪圖圖像結果 42 三、分組圖像相似程度 44 第三節 眼動實驗結果分析 45 一、首次凝視目標時間 47 二、目標前凝視點數量 52 三、完成任務時間 56 四、任務難易度 60 第四節 綜合討論 65 第五章 結論與建議 71 第一節 研究結論 71 第二節 研究建議 76 參考文獻 77

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