Chinese traditional culture as a possible source of principles for corporate social responsibility (CSR) is a fast developing field of research. The three main Chinese teachings, Buddhism, Confucianism and Taoism, can all be used as a source of inspiration to develop a coherent framework for corporate governance in China. It has been highlighted that, while there is a growing need and demand for corporate social responsibility in China, the western concepts are harder to implement because of their disengagement with the basic local culture. Chinese traditional culture needs to be the bedrock of every attempt made at designing a coherent set of principles. When most research have been concentrating their efforts on a theoretical level, little analysis have been conducted about the economic impact, and feasibility of using Chinese culture as a source of guidance for morally conscious entrepreneurs. Our research aims at exploring an actual case in which a business leader from Beijing succeeded to transform his moral aspiration into a viable business model. Willing to break out from the corrupted business environment he was competing into, he used the ‘Standards for being a good pupil and child’ (Dizi Gui), to develop a set of principles out of which he articulated his decision-making strategy.

Chinese traditional culture as a possible source of principles for corporate social responsibility (CSR) is a fast developing field of research. The three main Chinese teachings, Buddhism, Confucianism and Taoism, can all be used as a source of inspiration to develop a coherent framework for corporate governance in China. It has been highlighted that, while there is a growing need and demand for corporate social responsibility in China, the western concepts are harder to implement because of their disengagement with the basic local culture. Chinese traditional culture needs to be the bedrock of every attempt made at designing a coherent set of principles. When most research have been concentrating their efforts on a theoretical level, little analysis have been conducted about the economic impact, and feasibility of using Chinese culture as a source of guidance for morally conscious entrepreneurs. Our research aims at exploring an actual case in which a business leader from Beijing succeeded to transform his moral aspiration into a viable business model. Willing to break out from the corrupted business environment he was competing into, he used the ‘Standards for being a good pupil and child’ (Dizi Gui), to develop a set of principles out of which he articulated his decision-making strategy.

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In Chinese:
陳俊松, 網際網路對不動產經紀業的影響(以信義房屋為例), 94學年第2學期, 企業管理學系研究所, 碩士, 國立中山大學.