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研究生: Binh Tran Thi
Binh Tran Thi
論文名稱: ORGANIZATIONAL CULTURE AND LEADERSHIP: LESSONS FROM STARBUCKS AND VIETTEL
ORGANIZATIONAL CULTURE AND LEADERSHIP: LESSONS FROM STARBUCKS AND VIETTEL
指導教授: 許書瑋
Hsu, Shu-Wei
學位類別: 碩士
Master
系所名稱: 國際企業管理雙碩士學位學程(NTNU-USC DIMBA)
Double Degree Program for International Master of Business Administration
論文出版年: 2017
畢業學年度: 105
語文別: 英文
論文頁數: 68
中文關鍵詞: organizational cultureleadershiplearning organizationambidextrous organization
英文關鍵詞: organizational culture, leadership, learning organization, ambidextrous organization
DOI URL: https://doi.org/10.6345/NTNU202203032
論文種類: 學術論文
相關次數: 點閱:148下載:18
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  • 無中文摘要

    I have been seen and read that the high performance’s and lasting companies are usually associated to their different, unique and strong culture. So I wondered if can we consciously create and maintain a culture that help company high performing and who can mainly do this job. Obviously the one who create and manage the company is the one creating and maintaining culture of it, so called leaders. So the purpose of this thesis is to understand the narrowed subject of organizational culture, its history, its major contributors, its definition, structure, what leaders’ role can do about organizational culture, how to decipher and change the culture. Over my research, I find that almost successful organization has three common building blocks of its culture: learning culture, own unique culture and ambidextrous capacity. So I would like to propose this framework to any organization to build these cultures as the foundation for its success. My knowledge is greatly influenced by Edgar Schein and his book “Organizational culture and leadership” and the book is the frequent source of reference of my first part of the thesis. Second part will be the case studies demonstrating the effectiveness and leader’s awareness of company’s culture, how the three building blocks of a thriving organizational culture are present in those organizations.

    ABSTRACT I TABLE OF CONTENTS II LIST OF TABLES IV LIST OF FIGURES V CHAPTER I INTRODUCTION 1 Background, Assumption and Purpose of the Study 1 The Method of the Study 2 CHAPTER II ORGANIZATIONAL CULTURE’S PERSPECTIVE AND STRUCTURE 3 The Brief History of Organizational Culture 3 Definition of Organizational Culture 6 The Structure of Organizational Culture 10 The Metaphor of Organizational Culture and Personal Culture 14 What’s More About Organizational Culture? 18 CHAPTER III DECIPHERING, CHANGING AND LEADERSHIP ROLE ON ORGANIZATIONAL CULTURE 20 How Leaders Embed and Transmit Culture 20 Deciphering The Organizational Culture 26 Changing Organizational Culture 32 CHAPTER IV BUILDING BLOCKS OF AN THRIVING ORGANIZATIONAL CULTURE 39 What is Own Unique Culture 39 What is Learning Culture 40 What is Culture of Ambidextrous Organization 48 Putting Three Building Blocks of Culture Together 50 CHAPTER V CASE STUDIES OF DECIPHERING AND BUILDING THE THRIVING ORGANIZATIONAL CULTURE 51 Deciphering the Organizational Culture of Viettel 51 The Presence of Three Building Blocks of a Thriving Culture from Starbucks’s Success 58 CHAPTER VI CONCLUSION 64 REFERENCES 65 APPENDIX A: FOUR LEVELS OF RELATIONSHIP IN SOCIETY 67 APPENDIX B: GENERIC SUBCULTURE’s ASSUMPTION 68

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