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研究生: 張愛琴
Chang, Ai-Ching
論文名稱: 資深藝人參與公益引起之效應與挑戰:以張琪為例
Effects and challenges caused by senior artist participation in charity: Taking Zhang Qi as an example
指導教授: 周世玉
Chou, Shih-Yu
口試委員: 蔡明志
Tsai, Ming-Chih
施人英
Shih, Jen-Ying
周世玉
Chou, Shih-Yu
口試日期: 2024/09/05
學位類別: 碩士
Master
系所名稱: 國際時尚高階管理碩士在職專班
Executive Master of Business Administration Program in Global Fashion
論文出版年: 2024
畢業學年度: 113
語文別: 中文
論文頁數: 62
中文關鍵詞: 資深藝人公益社會效應挑戰張琪
英文關鍵詞: senior artist, public welfare, social effect, challenge, Zhang Qi
研究方法: 質性研究法訪談研究法
論文種類: 學術論文
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  • 感謝辭 i 摘要 ii Abstract iii 目 錄 v 表目錄 vii 圖目錄 viii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題與研究目的 3 第三節 研究流程與論文結構 7 第二章 文獻探討 10 第一節 資深藝人參與公益的定義 10 第二節 資深藝人參與公益的動機 14 第三節 資深藝人參與公益的效應 16 第四節 資深藝人參與公益的挑戰 18 第五節 藝人與企業合作公益:共創公益價值與社會影響力 22 第三章 研究方法 24 第一節 質性研究法 24 第二節 資料蒐集規劃 25 第三節 訪談題綱設計 27 第四章 資料分析與結果 28 第一節 藝人張琪簡介 28 第二節 資料分析與結果 31 第五章 結論與建議 39 第一節 研究結果彙總 39 第二節 對資深藝人參與公益推動之建議 42 第三節 研究限制與未來研究方向 52 參考文獻 55

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