出版產業在文化與知識的傳承中是不容忽視的一環，而圖書出版產業在網際網路的發展與行動載具普及的衝擊下，受到很大的影響，圖書出版產業面對新科技造成閱讀習慣的改變及產業環境的萎縮下，如何利用競爭優勢策略轉型，是值得探討的一個議題。本研究採質性研究，藉由分析同時擁有中文及英文兩種語言的出版品及多條產品線（綜合型出版社）的A出版公司事業策略形態，瞭解其資源及能力，觀察不同產品線策略轉型的軌跡。
研究發現，個案公司不同產品線在長期發展的過程中，累積出有形無形的資源和能力，而資源較多的產品線較不易受產業萎縮的影響，同時在計劃策略轉型時，能有較多策略選擇，且有較高成功機會。

The publishing industry plays a crucial role in passing down knowledge and cultural heritage of a society. With the development of the Internet and mobile device, the publishing industry has been facing the greatest challenges than ever. As the new technology is leading to changes of reading habits and in turn the shrinking of the publishing industry, how can any publishing company drives a business transformation using its competitive advantages is a topic worth exploring. This qualitative study was conducted using a case study approach, by analyzing the business strategies adopted by A company which owns multiple product lines and publish both the Chinese and English language. This study aims to explore the company’s resource and capability and the process in which its various product lines transformed.

The findings show that the different product lines of the case company have accumulated different types of resources and capabilities in the process of development. The product lines that possess more resources than the others are less affected by the decline of the industry, and have more opportunities to succeed in its business transformation by adopting better strategies.

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