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研究生: 謝宜樺
Hsieh, Yi-Hua
論文名稱: 人工智慧輔助訊息可信度辨識系統之開發與使用之初探性研究
An Exploratory Study of Development and Usage of an Artificial Intelligence Identification System of News Source Credibility
指導教授: 蔣旭政
Chiang, Hsu-Cheng
口試委員: 鄭宇君 孫懋嘉 蔣旭政
Chiang, Hsu-Cheng
口試日期: 2021/12/30
學位類別: 碩士
Master
系所名稱: 大眾傳播研究所
Graduate Institute of Mass Communication
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 102
中文關鍵詞: 人工智慧媒體素養內容農場批判反思
英文關鍵詞: Artificial Intelligence, Media Literacy, Content Farm, Critical Reflection
研究方法: 實驗設計法調查研究
DOI URL: http://doi.org/10.6345/NTNU202200157
論文種類: 學術論文
相關次數: 點閱:200下載:35
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自2014年,內容農場進入台灣百大網站的榜單中開始,各大社群平台、通訊軟體中,便開始被各種「農場文」佔據,這些農場文幾乎都來自於網路中的眾多匿名寫手。由於內容農場的主要目的在於衝流量與曝光度,因而各種標題聳動、品質低劣、來源不明、真偽混雜的農場文開始在網路中大量發散,內容農場也成為各種假訊息的發源地。近年來,假訊息的氾濫已經開始對社會產生危害,也開始成為被社會各界關注的議題。

媒體素養教育困難、民眾的媒體素養認知不足,是假訊息橫行無阻的主因,雖然媒體素養教育已經漸漸的被重視,但是在教育體制中能被分配到的資源依舊與主流科目有相當的差距,如此情況下,想加強媒體素養教育,就只能夠用一些輔助課程內容的方式,例如在課程中加入實際的訊息查證操作,讓學生藉由情境體驗,利用經驗學習以及反思方式,盡可能加強短期課程的效果。但是傳統的人工查證方式過於耗時,難以融入本就時數不足的媒體素養課程。

現今已經有許多人工智慧的訊息辨識系統被開發出來,不但具有相當的辨識準確率,相較於傳統的人力查證方式,人工智慧輔助辨識系統的操作方式簡單、檢驗時間迅速,更加適合加入到媒體素養課程之中。

本研究將利用自行開發的人工智慧輔助訊息可信度辨識系統,配合經驗學習與反思,以及科技採用行為的相關理論,建立一個研究模型,以使用後進行問卷調查的方式來進行研究,探討人工智慧輔助訊息可信度辨識系統對於媒體素養的反思效果以及使用者在使用過後的認知態度。

Since 2014, major social platforms and communication software have begun to be occupied by "farm texts." These farm texts have sensational titles, low quality, unknown sources, mixed authenticity, and a large number of dissemination on the Internet. Content farms have also become The birthplace of all kinds of fake news.

Insufficient media literacy is the main cause of the proliferation of fake news. To strengthen media literacy education, some methods can be used to supplement the content of the curriculum, such as adding actual information verification operations to the curriculum, allowing students to use experience learning to promote reflection and strengthen the curriculum effect.

The artificial intelligence-assisted identification system has simple operation methods and quick inspection time, which is very suitable for adding to the media literacy course.

This study aims to Analyze the self-reflective on media literacy and cognition attitude after using artificial intelligence news source credibility identification system

摘要 i 目錄 iii 第一章 緒論 1 第一節 研究背景 1 第二節 研究目的 3 第二章 文獻探討 5 第一節 媒體素養困境與經驗反思 5 第二節 人工智慧輔助假訊息辨識 19 第三節 科技採用行為理論與模型建構 28 第三章 研究方法 40 第一節 研究設計 40 第二節 實驗設計 50 第三節 問卷設計 52 第四章 研究結果與討論 56 第一節 敘述統計分析 56 第二節 研究模型分析 59 第三節 結果分析 73 第五章 討論與結論 74 第一節 研究討論 74 第二節 研究結論 78 第三節 研究限制與建議 79 參考文獻 81 附錄一、問卷 100

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