簡易檢索 / 詳目顯示

研究生: 游文瑋
Yu, Wen-Way
論文名稱: 近端行動支付對餐廳營運績效之影響
Impact of NFC Payments on Restaurant Performance
指導教授: 方進義
Fang, Chin-Yi
學位類別: 碩士
Master
系所名稱: 運動休閒與餐旅管理研究所
Graduate Institute of Sport, Leisure and Hospitality Management
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 67
中文關鍵詞: 近端行動支付營運績效餐廳規模創新擴散理論通用模式科技接受模式
英文關鍵詞: Near Field Communication Mobile Payment, Restaurant operating performance, Restaurant size, The General Model of Innovation Diffusion Theory, Technology Acceptance Model
DOI URL: http://doi.org/10.6345/NTNU202000600
論文種類: 學術論文
相關次數: 點閱:115下載:35
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 隨著網路及行動裝置的蓬勃發展,智慧型行動設備的普及和通訊技術的革新,透過智慧型行動設備付款的「行動支付」( Mobile Payment ) 模式 ,正興起一股替代現金甚至是信用卡的趨勢,在世界各地迅速發展中。
    本研究以創新擴散理論 (Innovation Diffusion Theory, IDT) 通用模式作為主要理論並加以延伸結合科技接受模式 (Technology Acceptance Model, TAM) 為基礎,提出相對利益(銷售額增加、降低成本)、靈活性以及易用性作為研究構面,探討近端 (Near Field Communication, NFC) 行動支付對餐飲業營運績效之影響,採用便利抽樣法以問卷收集方式針對餐飲業營運者及主管取得問卷,探討近端行動支付對餐廳營運績效之影響,並以餐廳規模為調節變數。
    本問卷回收279份有效問卷,透過SPSS 23.0 進行描述性統計分析與回歸分析,研究結果顯示,五個構面皆對營運績效有顯著影響,但皆未達4分滿意度,顯示近端行動支付系統仍然不夠切合業者對於營運上的需求。在加入以餐廳規模作為調節作用的分析結果,僅易用性與信任和安全有調節效果,最後本研究將依研究結果給予餐廳業者建議,以提升近端行動支付對餐廳營運之績效。

    With the rapid development of network and mobile devices, cloud computing technology has become more sophisticated, the popularization of smart phones and innovations in communication technology, the "mobile payment" via smart phones is emerging as an alternative to cash as well as credit cards and is rapidly evolving around the world.
    This study is based on the General model of Innovation Diffusion Theory (General model of IDT) as the main theory and Technology Acceptance Model (TAM) as the supporting theory. Relative advantages including the increase of sales quota and the reduction of costs, along with flexibility, and accessibility are large parts of the research. The convenience sampling method and questionnaires filled by restaurant operators and supervisors are adopted to investigate the impact of Near Field Communication mobile payment on restaurant operating performance. Restaurant size are used as a moderator variable.
    279 valid questionnaires were submitted and SPSS 23.0 was adopted to undergo descriptive statistics analysis and regression analysis. The results showed that five factors proved significant in restaurant operating performance but all did not reach four points in satisfaction, indicating that mobile payment systems are still unable to meet restaurants’ needs. After taking “number of employees” as a moderator for analysis, handiness, trustworthiness, and safety were the three effective factors. This research will be a reference for restaurant operators to help with improving restaurant operating performances via mobile payments.

    謝辭 i 摘要 ii Abstract iii 目 次 iv 表 次 vi 圖 次 vii 第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究範圍 3 第四節 研究流程 4 第五節 名詞操作型定義 6 第貳章 文獻探討 7 第一節 行動支付之定義與文獻探討 7 第二節 臺灣行動支付現況 8 第三節 行動支付對營運績效之影響 11 第四節 研究假設 12 第參章 研究方法與步驟 18 第一節 研究架構與方法 18 第二節 研究對象及專家效度審查 19 第三節 前測問卷之信度檢測 20 第肆章 研究結果 22 第一節 描述性統計分析 22 第二節 多元迴歸分析 26 第三節 調節效果檢驗分析 27 第四節 分析與討論 29 第五節 理論意涵 30 第六節 管理意涵 31 第伍章 結論與建議 33 第一節 結論 33 第二節 研究限制與未來研究建議 34 引用文獻 35 附錄一 電子支付機構管理條例 45 附錄二 量表問卷題項 65

    許雅綿 (2016,5月21日)。陸行動支付比例高於臺灣 民眾:多被騙幾次就不敢了啦。ETtoday新聞雲。取自https://travel.ettoday.net/article/702327.htm#ixzz5cgW9Zk7Y
    洪詩詩 (2017,3月30日)。理解行動支付的應用及機制:手機信用卡、Apple Pay 到底是什麼?T客邦。取自https://www.techbang.com/posts/20468-payment-overview
    協合國際法律事務所、谷湘儀、臧正運、張炳坤、葉日青 (2018)。金融科技發展與法律。臺北:五南。
    劉姵呈 (2020,2月12日)。電子支付使用人數破690萬一卡通街口逾5成。中央通訊社。取自https://www.cna.com.tw/news/afe/202002120065.aspx
    馮景青 (2016,3月2日)。智慧手機用戶19%有用過行動支付。中時電子報。取自https://www.chinatimes.com/realtimenews/20160302003550-260412?fbclid=IwAR1w8m_RgWnvjYmVEsGXczFZhXereI3JErhW7G9pl4zuzdqxs9KaUmcCXoU
    王正方、鄭青展、徐軍蘭 (2012)。探討餐飲業自助式電子點餐服務之接受意願與營運績效-整合顧客與業者觀點。績效與策略研究,9(1),63-84。
    丘昌泰 (2000)。公共政策基礎篇。臺北:巨流。
    王孟倫 (2016,5月16日)。電子支付拚倍增 2020年超越現金。自由時報。取自http://news.ltn.com.tw/news/business/paper/990055
    李詩婷 (2018)。行動支付安全嗎?清流雙月刊,18,48-57。
    金融監督管理委員會 (2016 a)。金融科技發展策略白皮書。臺北市:作者。
    金融監督管理委員會 (2016 b)。金融研究報告:各國行動支付發展趨勢及相關個案研究。臺北市:作者。
    何淑熏、林裕淩、吳姮憓 (2013)。檢驗網路銀行之採用意願-創新擴散理論與科技接受模式之貢獻。中華管理評論國際學報,16(4),1-19。
    資策會產業情報研究所 (2016)。行動App消費者調查超愛聊逾80%每天使用社交通訊App。取自https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=423
    資策會產業情報研究所(2018)。行動支付大調查一 : 近四成手機用戶曾使用行動支付 LINE Pay、Apple Pay認知度最高。取自https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=486
    張智為 (2003)。核心資源與網絡關係對技術創業公司經營績效影響之研究 (未出版碩士論文)。中原大學,桃園。
    游繼凱 (2019年,12月17日)。淺談HCE與Tokenization行動支付。ITs通訊。取自https://its.sinica.edu.tw/posts/118459
    黃劭彥、李超雄、洪光宏、吳東憲 (2006)。以經營效率觀點建立臺灣資訊電子業財務危機預警模型。文大商管學報,11(2),1-20。
    蔡福隆 (2017)。電子支付帶動臺灣金融科技發展。國土與公共治理季刊,5(4),92-97。
    經濟部中小企業處 (2015)。中小企業認定標準。取自http://www.moeasmea.gov.tw/ct.asp?xItem=672&ctNode=214
    許柏林 (2018)。臺灣Pay QR Code 共通支付打造行動支付新世代。財金資訊季刊,91,24-28。
    麻少華 (2017年4月18日)。行動支付橫掃全球 Visa啟動三大變革。數位時代,取自https://www.bnext.com.tw/article/44161/visa-secure-mobile-payment
    廖瓊雯 (2011)。微型餐飲創業動機、關鍵成功因素與創業績效之研究。(未出版碩士論文)。國立高雄餐旅大學,高雄。
    蔡岡霖 (2015)。臺灣第三方支付法制現況與發展之探討。財團法人國家政策研究基金會。取自http://www.npf.org.tw/printfriendly/15264
    Agarwal, R. & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204-215.
    Alliance, S. C. (2007). Proximity mobile payments: Leveraging NFC and the contactless financial payments infrastructure. Mercer, NJ: Smart Card Alliance.
    Anckar, B., & D’Incau, D. (2002). Value creation in mobile commerce: Findings from a consumer survey. Journal of Information Technology Theory & Application, 4(1), 43-65.
    Andersson, L. (2016). Challenges of introducing and implementing mobile payments: A qualitative study of the swedish mobile payment application WyWallet(Master’s thesis).Retrived from http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A941611&dswid=9408
    Amin, M., Ismail, W. K.W., Rasid, S. Z. A., & Selemani, R. D. A. (2014). The impact of human resource management practices on performance: Evidence from a public university. The TQM Journal, 26 (2), 125-142.
    Au, Y. A., & Kauffman, R. J. (2008). The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology application. Electronic Commerce Research and Applications, 7(2), 141-164.
    Bast, E. (2011). Exploring technology acceptance aspects of an NFC enabled mobile shopping system: Perceptions of German grocery consumers (Master dissertation) Auckland University of Technology, New Zealand, Auckland.
    Beck, T., Demirguc-Kunt, A., Laeven, L. & Levine, R. (2008). Finance, firm size, and growth. J. Money Credit Bank, 40 (7), 1379-1405.
    Begonha, D. B., Hoffman, A., & Melin, P. (2002). M-Payments: hang up, try again. Credit Card Management, 15(10), 40-44.
    Choi, T. Y., & Eboch, K. (1998). The TQM paradox: Relations among TQM practices, plant performance, and customer satisfaction. Journal of Operations Management, 17 (1), 59-75.
    Choi, J., Seol, H., Lee, S., Cho, H. & Park, Y. (2008). Customer satisfaction factors of mobile commerce in Korea. Internet Research, 18(3), 313-35.
    Chang, Y. F., Chen, C. S., & Zhou, H. (2009). Smart phone for mobile commerce. Computer Standards & Interfaces, 31(4), 740-747.
    Cision Pr Newswire (2017). Proximity mobile payment market - global industry analysis, size, share, growth, trends and forecast 2017 - 2022. Retrieved from https://www.prnewswire.com/news-releases/proximity-mobile-payment-market---global-industry-analysis-size-share-growth-trends-and-forecast-2017---2022-300537389.html
    Cobanoglu, C., Yang, W., Shatskikh, A., & Agarwal, A. (2015). Are Consumers Ready for Mobile Payment? An Examination of Consumer Acceptance of Mobile Payment Technology in Restaurant Industry. Hospitality Review, 31(4), 6.
    Correia, A., & Kozak, M. (2016). Tourists' shopping experiences at street markets: Cross-country research. Tourism Management, 56, 85-95.
    Dahlberg, T., Mallat, N., Penttinen, E., & Sohlberg, P. (2002, June). What characteristics of mobile payment solutions make them valuable to consumers? Proceedings of the global information technology management conference, Long Island, New York.
    Dahlberg, T., Guo, J., & Ondrus, J. (2015). A critical review of mobile payment research. Electronic Commerce Research and Applications, 14(5), 265-284.
    Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319−340.
    Egger, R. (2012). The impact of near field communication on tourism. Journal of Hospitality and Tourism Technology, 4(2), 119–133.
    Expósito, A., & Sanchis-Llopis, J. A. (2019). The relationship between types of innovation and SMEs’ performance: a multi-dimensional empirical assessment. Eurasian Business Review, 9(2), 115-135.
    Fredendall, L. D., & Robbins, T. L. (2006). Organizational culture and quality practices in six sigma. Academy of Management Proceedings, (1), 1-6.
    Gao, H., Huang, S. S., & Brown, G. (2017). The influence of face on Chinese tourists’ gift purchase behavior: The moderating role of the gift giver–receiver relationship. Tourism Management, 62, 97-106.
    Getz, D., & Robinson, R. N. S. (2014). Foodies and their travel preferences. Tourism Analysis,19(6), 659–672.
    Gefen, D., Straub, D., & Boudreau, M. C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the association for information systems, 4(1), 7.
    Greg Bensinger. (2014,August 11). Mobile-payments firms order up new strategy: restaurants. The Wall Street Journal. Retrieved from https://blogs.wsj.com/digits/2014/08/11/mobile-payments-firms-order-up-new-strategy-restaurants-2/?mod=ST1
    Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133 (2), 662-676.
    Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (1992). Multivariate data analysis (7thed.). New York, NY: Prentice Hall.
    Hatten, K. J., & Hatten, M. L. (1987). Strategic groups, asymmetrical mobility barriers and contestability. Strategic Management Journal, 8(4), 329-342.
    Hayashi, F. (2012). Mobile payments: What’s in it for consumers? Economic Review-Federal Reserve Bank of Kansas City, 97(1),35-66.
    Heskett, J. L., Sasser, W. E. & Schlesinger, L. A., (1997).The service profit chain: How leading companies link profit and growth to loyalty, satisfaction and value. New York, NY: Free Press.
    Jang, S. S., & Kim, J., (2009). Revisiting the financing behavior of restaurant firms: The firm-size perspective. International Journal of Hospitality Management, 28(1), 177-179.
    Jarvenpaa, S. L., & Lang, K. R. (2005). Managing the paradoxes of mobile technology. Information Systems Management, 22(4), 7-23.
    Kamakura, W. A., Mittal V., Rosa, F. D. & Mazzon, J. A., (2002). Assessing the Service-profit Chain. Marketing Science, 21(3), 294-317.
    Karnouskos, S. (2004). Mobile payment: A journey through existing procedures and standardization initiatives. IEEE Communications Surveys and Tutorials, 6(4), 44-66.
    Kim, C., Mirusmonov, M. & Lee I. (2010). An empirical examination of factors influencing the intention to use mobile payment. Computers in Human Behavior, 26 (3), 310-322.
    Kuan, K. K. Y & Chau, P. Y. K. (2001). A perception-based model for EDI adoption in small businesses using a technology-organization-environment framework. Information & Management, 38(8), 507-521.
    Leong, L. Y., Hew, T. S., Tan, G. W. H., & Ooi, K. B. (2013). Predicting the determinants ofthe NFC-enabled mobile credit card acceptance: A neural networks approach. Expert Systems with Applications, 40(14), 5604–5620.
    Lerner, T. (2012). Mobile Payment: Technologien, Strategien, Trends und Fallstudien. Hamburg, German:Springer Vieweg.
    Li, M., Qiu, S. C., & Liu, Z. (2016). The Chinese way of response to hospitality service failure: The effects of face and guanxi. International Journal of Hospitality Management, 57, 18-29.
    Liao, Z., & Cheung, M. T. (2002). Internet-based e-banking and consumer attitudes: An empirical study. Information & Management, 39(4), 283−295.
    Loveman, G. W. (1998). Employee satisfaction, customer loyalty and financial performance-An Empirical Examination of the Service Profit Chain in Retail Banking. Journal of Service Research, 1(1), 18-31.
    Mallat, N. (2007). Exploring consumer adoption of mobile payments–A qualitative study. The Journal of Strategic Information Systems, 16(4), 413-432.
    Mallat, N. & Tuunainen, V. K. (2008). Exploring merchant adoption of mobile payment systems: An empirical study. e-Service Journal, 6(2), 24-57.
    Martín, S. S., López-Catalán, B. & Ramón-Jerónimo. M. A. (2012). Factors determining firms’ perceived performance of mobile commerce. Ind. Manage. Data Syst, 112 (6), 946-963.
    May, P. (2001). Mobile commerce: Opportunities, applications, and technologies of wireless business (1st.).New York, NY:Cambridge University Press.
    Melitz, M. J. & Ottaviano, G. I. P. (2008). Market size, trade, and productivity. The review of economic studies. 75 (1), 295-316
    Miller, D., & Friesen, P. H. (1982). Innovation in conservative and entrepreneurial firms: two models of strategic momentum. Strategic Management Journal, 3(1), 1-25
    Moideenkutty, U., Al-Lamki, A. & Murthy, Y. S. R. (2011). HRM practices and organizational performance in Oman. Personnel Review, 40(2), 239-251.
    Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 173–239.
    Mun, S. G., & Jang, S. CH. (2018). Restaurant operating expenses and their effects on profitability enhancement. International Journal of Hospitality Management, 71, 68-76.
    Oliveira, T., Thomas, M., Baptista, G., & Campos, F. (2016). Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology. Computers in Human Behavior, 61, 404-414.
    Ondrus, J., & Pigneur, Y. (2007,July). An assessment of NFC for future mobile payment systems. In International conference on the management of mobile business (ICMB 2007) . Toronto, Canada.
    Pal, A., Herath, T., De, R., & Rao, H. R. (2018). Factors facilitating adoption of mobile payment services over credit/debit cards: An investigation after the demonetization policy shock in India. Pacific Asia Conference on Information Systems, Retrieved from https://aisel.aisnet.org/pacis2018/337
    Park, K., & Kim, J., (2010). The firm growth pattern in the restaurant industry: Does gibrat’s law hold? International Journal of Tourism Sciences, 10 (3), 49-63.
    Pesonen, J., & Horster, E. (2012). Near field communication technology in tourism. Tourism Management Perspectives, 4, 11–18.
    Richard, O. C., & Johnson, N. B. (2001). Strategic human resource management effectiveness and firm performance. The International Journal of Human Resource Management, 12 (2), 299-310.
    Rogers, E. M. (1983). Diffusion of Innovations (3th ed.). New York, NY. The Free Press.
    Rogers, E. M. (1995). Diffusion of Innovations (4th ed.). New York, NY. The Free Press.
    Salo, J., Sinisalo, J. & Karjaluoto, H. (2008). Intentionally developed business network formobile marketing: a case study from Finland. Journal of Business & Industrial Marketing, 23(7), 497-506.
    Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research and Applications, 9(3), 209-216.
    Sharifzadeh, M. S., Damalas, C. A., Abdollahzadeh, G., & Ahmadi-Gorgi, H. (2017). Predicting adoption of biological control among Iranian rice farmers: An application of the extended technology acceptance model (TAM2). Crop protection, 96, 88-96.
    Szajna, B. (1996). Empirical evaluation of the revised technology acceptance model. Management science, 42(1), 85-92.
    Thong J. Y. L. (1999). An integrated model of information systems adoption in small businesses. Journal of Management Information Systems, 15(4), 187-214.
    Tornatzky, L. G., & Klein, K. J. (1982) Innovation characteristics and innovation adoption-implementation: a meta-analysis of findings. IEEE Transactions on Engineering Management, 29(1), 28-45.
    Tornatzky, L.G., Fleischer, M. & Chakrabarti A. K. (1990). The processes of technological innovation. Issues in organization and management series. Lexington Books. Available at http://www. amazon. com/Processes-Technological-Innovation-Organization/Management/dp/0669203483. Accessed June, 10, 2013.
    Turowski, K., & Pousttchi, K. (2013). Mobile Commerce: Grundlagen und techniken. Heidelberg, German:Springer-Verlag.
    Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 27(3), 425-478.
    Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS quarterly, 36(1), 157-178.
    Walker, J., & Ruekert, R. W. (1987). Marketing role in the implementation of business strategy: A critical review and conceptual framework. Journal of Marketing, 51, 15-33.
    Wang, Y. S., Wang, Y. M., Lin, H. H., & Tang, T. I. (2003). Determinants of user acceptance of internet banking: An empirical study. International Journal of Service Industry Management, 14(5), 501-519.
    Wei, T. T., Marthandan, G., Chong, A. Y.- L. & Ooi, K. B. (2009). What drives Malaysian m-commerce adoption? An empirical analysis. Industrial Management & Data Systems. 109 (3), 370-88.
    Woo, C. Y., & Willard, G. (1983, August). Performance representation in business policy research: Discussion and recommendation. In 23rd annual national meetings of the academy of management, Dallas, Texas.
    Wu, J. H., & Wang, S. C. (2005). What drives mobile commerce? : An empirical evaluation of the revised technology acceptance model. Information & management, 42(5), 719-729.
    Wu, X., Chen, Q., Zhou, W. & Guo, J. (2010). A review of mobile commerce consumers’behavior research: consumer acceptance, loyalty and continuance (2000-2009). International Journal of Mobile Communications, 8 (5), 528-560.
    Xu, G., & Gutierrez, J. A. (2006). An exploratory study of killer applications and critical success factors in M-commerce. Journal of Electronic Commerce in Organizations, 4(3), 63–79.
    Zhou, T. (2011). An empirical examination of initial trust in mobile banking. Internet Research, 21(5), 527-540.

    下載圖示
    QR CODE