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研究生: 鄭又禎
Cheng, Yu-Chen
論文名稱: 使用者對台灣報紙新聞APP資訊功能與內容之需求研究
A Study of User’s Needs on Taiwan Newspaper APP’s Information Functions and Contents
指導教授: 楊美雪
Yang, Mei-Hsueh
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 126
中文關鍵詞: 新聞APP資訊功能資訊內容使用者需求
英文關鍵詞: news application, function, content, user’s needs
DOI URL: http://doi.org/10.6345/THE.NTNU.DGAC.015.2018.F05
論文種類: 學術論文
相關次數: 點閱:118下載:6
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  • 本研究旨在探討使用者對台灣報紙新聞APP資訊功能與內容之需求,根據研究目的將研究對象分為2類。首先,內容分析所要觀察的對象,為台灣報紙業者所提供的7個新聞APP;其次,以網路問卷調查使用者對於報紙新聞APP的資訊功能與內容之需求,研究對象設定為有上網經驗的台灣民眾。
    本研究依據文獻探討與研究者實際觀察所得資訊,將內容分析類目製成過錄表,並於2018年3月27日至3月30日期間進行編碼、登錄,將所得的資料進行統計分析,並歸納以撰寫結論。隨後問卷放置於「DoSurvey」網路問卷平台,發布問卷期間為2018年4月2日至6月3日,並針對有效問卷匯入Excel進行處理與編碼,最後再將問卷資訊輸入SPSS 23版軟體進行統計分析。
    本研究結果發現,目前台灣報紙新聞APP的提供現況以新聞資訊內容為主,對於資訊功能各項目的提供比例仍偏低,而使用者對於資訊功能與資訊內容各類別皆有中等、中上程度不等的需求,顯示出台灣報紙新聞APP的資訊功能與內容提供現況與使用者需求之間,仍有部分差異值得加強。因此,本研究建議,台灣報紙新聞APP應提升資訊功能各項目的提供,並充實新聞資訊內容之獨特性。

    The purpose of this study was to investigate users’ information needs of news APP provided by Taiwanese newspapers. According to the research purpose of this study, the participants in this study were divided into two categories:7 news APPs provided by Taiwanese newspapers is analyzed by Content Analysis , and the online questionnaires of this study aimed at understanding the information’s functions and contents those Taiwanese citizens needs in the news APP provided by Taiwanese newspapers. The participants in this study setting as Taiwanese citizens who had ex-perience of surfing the Internet.
    The study based on literature review and researcher’s practice observation. Re-searcher separates content analysis category into list and code from March 27 to March 30, 2018. Researcher conducted a statistical analysis of data, and summarize into conclusions. The online questionnaires issued between April 2 to June 3, 2018. Researcher used SPSS 23 to analyze.
    The study found that the contents which news APP provided by Taiwanese newspapers are still mainly based on “news information”, while the the provisions of the dimension of "information functions" are still inadequate. Besides, users are at medium and high levels of requirements for information functions and contents. Ap-parently, there’s still a gap between users' needs and the information provision of news APP provided by Taiwanese newspapers. Part of the gap is worth strengthening. In order to narrow the gap, the study suggests that news APP provided by Taiwanese newspapers to enhance the provision of information functions and distinction of news content.

    謝辭 ii 中文摘要 iii Abstract iv 目次 v 表次 vii 圖次 ix 第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 6 第三節 名詞釋義 7 第四節 研究範圍與限制 8 第五節 研究流程 10 第貳章 文獻探討 11 第一節 新聞APP資訊功能與內容 11 第二節 新聞APP資訊功能與內容相關研究 21 第三節 使用者對新聞APP資訊需求相關研究與衡量構面 27 第四節 文獻探討小結 32 第參章 研究設計 34 第一節 研究架構 34 第二節 研究方法 35 第三節 研究對象 37 第四節 研究工具 38 第五節 研究實施 40 第六節 資料處理與分析 44 第肆章 研究結果與討論 46 第一節 台灣報紙新聞APP資訊功能與資訊內容提供現況 46 第二節 受試者背景變項之敘述性統計 54 第三節 使用者對台灣報紙新聞APP資訊功能與內容之需求程度 56 第四節 不同人口變項對台灣報紙新聞APP資訊功能與內容需求之差異 64 第五節 台灣報紙新聞APP資訊功能和內容現況與使用者需求之差異 80 第伍章 結論與建議 89 第一節 研究結論 89 第二節 研究建議 96 參考文獻 100 附錄一:內容分析過錄表 121 附錄二:網路調查問卷 124

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