研究生: |
黃思旖 Huang, Szu-Chi |
---|---|
論文名稱: |
社群策展於紀實電影發展與應用研究:以某高齡者關懷組織之環島紀實影片為例 A Study on the Development and Application of Documentary Film via the Social Curation: A Case of the elders’round-island motorcycle tour of Taiwan Project Organized by Senior Citizen’s Welfare Foundation Organized by Senior Citizen’s Welfare Foundation |
指導教授: |
王燕超
Wang, Yen-Chao |
學位類別: |
碩士 Master |
系所名稱: |
圖文傳播學系 Department of Graphic Arts and Communications |
論文出版年: | 2016 |
畢業學年度: | 104 |
語文別: | 中文 |
論文頁數: | 105 |
中文關鍵詞: | 社群網路服務 、社群策展 、紀實影片 、紀錄片 |
英文關鍵詞: | Social Curation, Social Networking Service (SNS), Documentary Film |
DOI URL: | https://doi.org/10.6345/NTNU202204842 |
論文種類: | 學術論文 |
相關次數: | 點閱:279 下載:11 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
數位科技的進步,使得電影媒體產製相關服務及推廣邁向嶄新階段,在媒體科技和數位創新下,文化記錄之紀實電影與人類活動密切結合,呈現多元化的創新形態,值得探析。隨著Web 2.0概念與社群媒體(social media)的普及,使得透過網路蒐集資料、彙整主題、創造內容並分享的社群策展(social curation)活動興起,帶來生活化、互動性高、趣味性的應用服務,社群網路服務(social networking service,簡稱 SNS)提供了共享個人訊息、嗜好、著作與建立關係群組的多樣性服務,形成相互整合與共創的群體活動。而社群策展成為當今傳播媒體溝通重要方式,是現代網路應用的重要發展與特色,使得人際溝通相關服務及推廣邁向嶄新階段,在媒體和數位創新下,影視媒體溝通且與人類活動密切結合,而社群策展呈現多元化、互動化的創新形態,值得探析。
近年來,國內紀實電影發展逐漸向市場靠攏,在外語片與國內商業片強勢之主流電影市場下,紀實電影仍為小眾,生存艱辛,在「內容為王」現今,網路喧染力與社群媒體的迴響漸成為紀實電影於籌措、製作與推廣時強大助力;目前國內紀實電影的產製意義與其市場價值逐漸重視,而國內相關文獻及研究十分缺乏,故本研究從研究個案創作至上映發行歷程,探討國內外應用社群策展於紀實電影相關發展與現況,瞭解如何有效應用社群策展提升影片內容的的深度與廣度,並且分析本研究個案成功關鍵因素,作為本研究建立研究架構的基礎。在研究方法上,採半結構式的深度訪談法,訪談對象含括本個案導演、傳播媒體與策展領域之專家,以進行資料蒐集,統整、分析研究結果,推導出研究結論與建議,在研究實踐上,歸納出有關於社群策展應用紀實電影的未來方向與實施重點,作為研究結論與建議,期許能作為後續研究之基礎、業者規劃發展與未來產業人士策略之參考。
The global system of networked computers, servers and routers known as the Internet has transformed many aspects of modern society and social interaction. The online distribution of goods and services, for instance, has influenced almost every industry and has radically transformed many. Alongside commerce-oriented technological development has been a rise in what has been termed “social media.” One of the most significant developments connected to social media is the rise of social network sites (SNSs), such as Facebook, LinkedIn, YouTube, and Twitter. Social curation brought diverse development of applications for the development and application of documentary film.
The use of social curation has improved the production process in movie prodution and has greatly facilitated the interaction between audiences and filmmaking. Recently many foreign cases had been used in many applications, it is worth to exploration.It is a trend that the documentary film use social curation for promoting to show the topic. The social networking service provided by digital technology enable the the effortless sharing of such media content that people find relevant, funny or interesting enough to be worth for others also to read, listen or watch. It may give rise to a new insight and more innovative possibilities. In order to realize using social curation in documentary films, and to borrow as a reference for film promotion exploration in Taiwan, this research analysis the case of the elders’ round-island motorcycle tour of Taiwan project organized by senior citizen’s welfare foundation. And also discusses development and application of documentary film via the social curation in Taiwan by interviewing professors, media workers. In terms of the methodology of the research, in-depth interviews was adopted. The results were integrated and analyzed in this research.
Data analysis for each subject interviewed consisted of utilizing and categorizing the data collected during in-depth interviews. With the rise of the social curation, curators began to make a promoting plan of curation. Therefore, this study will find out the key points for promoting via social curation in documentary film to provide the future planning application reference to the relevant institution.
壹》中文部份Bugchen (2013)〈社群媒體改變了人們從事公益的方式嗎線上論壇〈
取自 http://npost.tw/archives/1043
Rabiger, M(2010)。製作紀錄片王亞維譯
〈臺北市「遠流〈
Rosenbaum, S. (2012)〈為什麼搜尋將被淘汰「在內容淹沒的網路世界《 策 展 才 是 王 道 黃 貝 玲 譯
〈 臺 北 市 「 麥 格 羅 希 爾 〈 原 著 出 版 年 「 2011
Sasaki, T. (2012)〈CURATION 策展的時代「串聯的資訊革命已經 開 始 郭菀琪譯
〈臺北市「經濟新潮〈原著出版年「2011
Sato, K. (2013)〈一個人的策展年代「串聯社群《你需要雜學資料庫 陳文涵譯
〈臺北市「世茂〈原著出版年「2012
王台瑞(2012)〈雲 端 妙 用 ─數 位 策 展 線上論壇〈取自 http://www.mediafire.com/view/?ukjfai74caok6h9
王秀芬(2011)〈網路社群媒體發展分析〈台北市「財團法人資訊工業策 進會-產業情報研究所〈
朱怡玲(2011)〈政府機關網站結合 Web 2.0 社群分享應用概況介紹〈政 府機關資訊通報《280《8-12〈
朱翊菲(2009)〈由個案分析探討 Web 2.0 網站平台對傳統行銷思維的 影響碩士論文
〈取自臺灣博碩士論文系統〈
何飛鵬(2012)〈content+3C=curation─策 展《是 網 路 世 界 的 新 全 民 運 動 線上論壇〈取自 http://www.books.com.tw/exep/prod/booksfile.php?item=0010565176
呂佩怡(2004)〈策展學」怎麼來的〈藝 術 家 《352《234-238〈 岳修平(2008)〈Web2.0 影音分享平台之學習應用探討〈臺灣圖書館管理
季 刊 《4(3)《9-21〈侯志欽(2011)〈新 媒 體 與 科 學 傳 播 部落格文字資料〈取自「
100
http://yct.ncku.edu.tw/site2/uploadcourse/documents/20111228.pdf 段曉雷(2012)〈雲 端 幻 化 ─媒 體 新 貌 線上論壇〈取自
http://www.mediafire.com/view/?ukjfai74caok6h9
徐毓莉》張勵德2011 年 2 月 17 日
〈台夢騎士 感動 40 萬外國網 友〈蘋果日報新聞〈取自 http://www.appledaily.com.tw/appledaily/article/headline/
陳清河(2002 年 6 月)〈數位媒介產製之創新與傳佈意涵≒以臺灣 推動電視產業數位化為例〈2002 中華傳播學會年會暨學術研討會 發表之論文《世新大學〈
創市際雙週刊(2014)〈跨屏調查與美國行動裝置及跨螢幕使用報告線 上論壇〈取自 http://www.taaa.org.tw/userfiles/1216(1).pdf
景秀明(2005)〈紀錄的魔方「紀錄片敘事藝術研究〈北京「文化藝術 出版社〈
黃哲斌(2012)〈原 因 終 究 還 是 《 人 部落格文字資料〈取自 http://www.books.com.tw/exep/prod/booksfile.php?item=0010565176
黃蘭鍈》陳憶菁2012 年 6 月
〈社交網絡服務網站的使用者動機與 負面評論之研究≒以 Facebook為例〈尚榮安主持人
〈2012 第 15 屆科技整合管理研討會《東吳大學〈
楊又肇2012 年 12 月 3 日
〈YouTube 年成長 6 成晚間黃金時段贏過電 視〈聯 合 新 聞 網 〈http://mag.udn.com
經濟部工業局(2013)。2012Taiwan 數位內容產業年鑑〈臺北市「工業 局。
資通訊服務產業年鑑 通訊數位媒體篇(2013)〈台北市「財團法人資訊 工業策進會〈
維基百科(2016)〈Facebook線上論壇〈取自 http://zh.wikipedia.org/wiki/Facebook
維基百科(2016)〈Web 2.0線上論壇〈取自 http://zh.wikipedia.org/wiki/Web_2.0
維基百科(2016)〈雲 端 運 算 線上論壇〈取自 101
http://zh.wikipedia.org/wiki/%E9%9B%B2%E7%AB%AF%E9%81%8 B%E7%AE%97
劉立寬2009 年 2 月 16 日
〈當公益遇上網路社群力量無限大〈電子 商務時報新聞〈取自 http://www.ectimes.org.tw/shownews.aspx?id=090215234041
劉繼鴻(2009)〈影音 WEB 2.0 平台網站上行銷傳播知社會網絡與資 料探勘分析研究─以 YouTube-Mac 網絡為例碩士論文
〈取 自臺灣博碩士論文系統〈
鄧宗盛(2012)〈專書評論評論新媒體時代的影音鑑賞教學「評介 Understanding New Media「Extending Marshall McLuhan《Logan, R. K.著〈傳播與管理研究《12《1《93-100〈
鄭慧華(2009)〈Back to the Future:獨立策展中的趨勢和傳統(兼談策展 2.0):藝術與社會〈典 藏 ・ 今 藝 術 《 204《110-112〈
簡祐延(2015)〈創 新 影 音 應 用 營 運 模 式〈台北市「財團法人資訊工業進 策會-產業情報研究所〈
楊奕源》林建志》吳耀昌(2009)〈台灣地區紀錄片製作關鍵成功因素之探 討〈中 州 學 報 《 28《249-264〈
102
貳》英文部份
Ammann, R. (2011). Reciprocity, social curation and the emergence of blogging: A study in community formation. Procedia-Social and Behavioral Sciences, 22, 26-36. doi:10.1016/j.sbspro.2011.07.053
Babbie, E. (2003). The practice of social research (10th Ed.). Boston, MA: Wadsworth Publishing Company.
Beagrie, N. (2008). Digital curation for science, digital libraries, and individuals. International Journal of Digital Curation, 1(1), 3-16.
Bishop, J. (2013). Industry's role in data and software curation in the cloud. Journal of Systems and Software archive.86, (9), 2327-2329. doi:10.1016/j.jss.2013.01.051
Camusio (2010). Customer-Generated Social Media Marketing. Retrieved media-marketing.htm.
Cann, S. (2012). Participatory curatorial practices: An online approach. International Journal of Humanities and Social Science, 2(14), 73-78.
Carliner, S. (2010). Computers and techincal communication in the 21st century. In R. Spilka(Ed.), Digital literacy for technical communication: 21st century theory and practice (pp.21-50). New York, NY:
Routledge.
Chitty, A. (2011). London re‐cut: Reclaiming history through the co‐curated remixing of film. Curator: The Museum Journal, 54(4), 413-418. doi: 10.1111/j.2151 6952.2011.00106.x
Cho, J. (2013). Credibility enhancement of social curation using multiple information sources. International Journal of Advancements in Computing Technology, 5(13), 409.
Clifford, P. (2012). Getting started with web content curation. Retrieved from http://onlineinternetmarketingbusiness.net/wp-content/uploads/2012/03/ curatorQuickStart.pdf.
Constantinides, E. (2009). Social Media / Web 2.0 as Marketing Parameter: 103
An Introduction. Retrieved May 16, 2014, from http://www.marketing-trends-congress.com/2009_cp/.../Fr/Constantinide s.pdf
Constantopoulos P., & Dallas C. (2010). Aspects of a digital curation agenda for cultural heritage. Proceedings of 2010 IEEE International Conference on Distributed Human-Machine Systems, 317-322.
Curator (2015). In OED Online’s dictionary. Retrieved from http://www.oed.com/view/Entry/45960?redirectedFrom=curator
Dabbagh, N., & Kitsantas, A. (2012). Personal learning environments, social media, and selfregulated learning: A natural formula for connecting formal and informal learning. The Internet and Higher Education, 15(1), 3-8. doi: 10.1016/j.iheduc.2011.06.002.
Dale, S. (2014). Content curation the future of relevance. Business Information Review, 31(4), 199-205. doi: 10.1177/0266382114564267
Dario de. (2008 January 02). World 2.0 [Online forum comment] Retrieved from http://www.lindipendente.eu/
Dwyer, C., Hiltz, S. R., & Passerini, K. (2007). Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. Proceedings of the Thirteenth Americas Conference on Information Systems, 9-12. doi: 10.1108/14684521111176499
Ellison, N. B. & boyd, d. (2013). Sociality through social network sites. In Dutton, W. H. (Ed.), The Oxford Handbook of Internet Studies. Oxford: Oxford University Press, pp. 151-172.
Erickson, I. (2010). Documentary with ephemeral media: Curation practices in online social spaces. Bulletin of Science, Technology & Society, 30(6), 387-397. doi: 10.1177/0270467610380007
Ferrucci, P., Tandoc, E. C., & Duffy, M. E. (2014). Modeling reality the connection between behavior on reality TV and facebook. Bulletin of Science, Technology & Society, 34(3-4) 99–107. doi: 10.1177/0270467614564153
104
Franklin, A., & Jenkins, T.(2014). Web marketing that works: confessions from the marketing trenches. Milton, Australia: John Wiley & Sons.
Gadot, R., & Levin, L. (2012). Digital curation as learning activity. Proceedings of EDULEARN12 Conference, 6038-6045.
Hirst, M., & Harrison, J. (2007). Communication and new media: From broadcast to narrowcast. South Melbourne, Australia: Oxford University Press.
International Committee for Exhibition Exchange. (2012). ICEE [Online forum comment]. Retrieved from http://network.icom.museum/icee
Little, G., (2013). Thinking like curators. The Journal of Academic Librarianship. 39(2), 123–125. doi:10.1016/j.acalib.2013.01.003.
Macek, J. (2013). More than a desire for text: Online participation and the social curation of content. Convergence: The International Journal of Research into New Media Technologies, 19(3), 295-302.
McAfee, A. (2006). Enterprise 2.0: The dawn of emergent collaboration. MIT Sloan Management review. 47(3), 21-28.
McLuhan, M. (1964). Understanding media: The extension of man. New York, NY: McGraw.
Miller, M. (2011). YouTube for business: Online video marketing for any business, second edition. Upper Saddle River, NJ: Pearson Education.
Morris, M., & Ogan, C. (1996) The internet as mass medium. Journal of Communication, 46(1), 39-50. doi: 10.1111/j.1460-2466.1996.tb01460.x.
Nichols, B. (1991). Representing reality: Issues and concepts in documentary. Bloomington, IN: Indiana University Press.
O'Reilly, T. (2005 September 30). What is web 2.0? [O’Reilly Media] Retrieved from
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is- web-20.html#mememap
105
Quan-Haase, A., & Martin, K. (2013). Digital curation and the networked audience of urban events Expanding La Fiesta de Santo Tomás from the physical to the virtual environment. International Communication Gazette, 75(5-6), 521-537. doi: 10.1177/1748048513491910
Safko, Lo and David K. Brake (2009). The social media bible: Tactics, tools & strategies for business success. Hoboken. New Jersey:John Wiley & Sons, Inc.
Schime, E. (2009, December 8). The content strategist as digital curator. [Web blog message].Retrieved from http://www.alistapart.com/articles/content-strategist-as-digital-curator
Seitzinger, J. (2014). Curate me! Exploring online identity through social curation in networked learning. In 9th International Conference on Networked Learning (pp. 7-9).
Steiff, J. (2005). The complete idiot's guide to independent filmmaking. Penguin.
Villi, M. (2012). Social curation in audience communities: UDC (user-distributed content) in the networked media
ecosystem. Participations: The International Journal of Audience and Reception Studies, 9(2), 614-632.
Youtube. (n.d.). Investing in Creators. Retrieved from https://www.youtube.com/yt/press/