自從電腦與社群媒體問世，大大地改變了個人的社交方式與狀況，在親密關係之間也是 如此。本研究主要以依附理論(Bowlby，1969，出自 Shaver 與 Mikulincer，2009)與使用與 滿足理論(McQuail，1993)來探討兩個目的:一、了解現代未婚成年人的親密關係依附傾 向、在社群媒體上的關係呈現和親密關係滿意度的關係;二、探討親密關係依附傾向在社群 媒體上的關係呈現與親密關係滿意度之間的調節效果。依據文獻與依附理論設定四個主要假 設:一、社群媒體上的關係呈現愈高，親密關係滿意度愈高;二、焦慮與逃避依附傾向程度 愈高，個人親密關係滿意度愈低;三、焦慮依附傾向程度較高的人，若其在社群媒體上的關 係呈現越高，則親密關係滿意度越高;四、逃避依附傾向程度較高的人，若其在社群媒體上 的關係呈現越低，則親密關係滿意度越高。本研究透過 Surveycake 網路問卷平台發放問卷， 於西元 2023 年 7 至 10 月進行方便取樣，並利用篩選題機制立意取樣 19 至 30 歲，未婚有伴 侶之受訪者，有效資料為 411 份。本研究發現社群媒體上的關係呈現中的被動回應與自主產 製與親密關係滿意度呈現正相關。焦慮與逃避依附傾向皆與親密關係滿意度呈現顯著負相 關。焦慮依附傾向在被動回應、自主產製、社群媒體上的關係呈現與親密關係滿意度間具有 調節效果，高焦慮依附傾向，若是高頻率被動回應、自主產製及社群媒體上的關係呈現，則 親密關係滿意度會較高。逃避依附傾向在被動回應與親密關係滿意度之間具有調節效果，高 逃避依附傾向，若是高頻率被動回應，則親密關係滿意度也會較高。本研究首次將社群媒體 上的關係呈現具象化從呈現形式轉換成行為模式，並將社群媒體上的關係呈現、依附傾向與 親密關係滿意度三者擺在一起分析，但是研究也有限制，樣本蒐集偏誤、研究工具未測量並 進行對偶比較，未來研究建議可以進行長期追蹤研究，分析不同社群媒體或不同依附類型的差異。

Since the advent of computers and social media, there has been a significant transformation in individuals' social behaviors and conditions, including those within intimate relationships. This study primarily employs Attachment Theory (Bowlby, 1969, cited in Shaver & Mikulincer, 2009) and Uses and Gratifications Theory (McQuail, 1993) to explore two main objectives: 1) to understand the relationship between attachment tendencies, relational presentation on social media, and intimacy relationship satisfaction among modern unmarried adults, and 2) to investigate the moderating effects of attachment tendencies on the relationship between relational presentation on social media and intimacy relationship satisfaction. Based on the literature and Attachment Theory, four main hypotheses are posited: 1) Higher levels of relational presentation on social media are associated with higher levels of intimacy relationship satisfaction; 2) Higher levels of anxiety and avoidance attachment tendencies are associated with lower levels of individual intimacy relationship satisfaction; 3) Among individuals with higher levels of anxiety attachment tendencies, higher relational presentation on social media is associated with higher levels of intimacy relationship satisfaction; 4) Among individuals with higher levels of avoidance attachment tendencies, lower relational presentation on social media is associated with higher levels of intimacy relationship satisfaction. This study conducted a survey using the Surveycake online platform from July to October, 2023, employing convenience sampling, and purposively sampled respondents aged 19 to 30 who were unmarried but in a relationship, resulting in 411 valid responses. The findings reveal a positive correlation between passive responses and active production in relational presentation on social media and intimacy relationship satisfaction. Both anxiety and avoidance attachment tendencies are significantly negatively correlated with intimacy relationship satisfaction. Anxiety attachment tendencies moderate the relationship between passive responses, active production, relational presentation on social media, and intimacy relationship satisfaction, indicating that higher anxiety attachment tendencies lead to higher levels of intimacy relationship satisfaction with increased frequency of passive responses, active production, and relational presentation on social media. Avoidance attachment tendencies moderate the relationship between passive responses and intimacy relationship satisfaction, suggesting that higher avoidance attachment tendencies result in higher levels of intimacy relationship satisfaction with increased frequency of passive responses. This study represents the first attempt to operationalize the relationships on social media by transitioning from presentation formats to behavioral patterns. It examines the relational presentation on social media, attachment tendencies, and intimate relationships satisfaction concurrently. However, the study is subject to limitations, including sampling biases and the absence of paired comparisons with research tools. Future research suggestions include longitudinal tracking studies to analyze variances among different social media platforms or attachment types.

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