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研究生: 林喬琳
Lin, Chiao-Lin
論文名稱: 使用者對電腦展行動應用程式資訊服務之需求研究
User’s Information Needs on Computer Exhibition Applications
指導教授: 楊美雪
Yang, Mei-Hsueh
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2015
畢業學年度: 103
語文別: 中文
論文頁數: 152
中文關鍵詞: 電腦展展覽行動應用程式使用者資訊需求
英文關鍵詞: Computer exhibition, Exhibition applications, User’s information needs
論文種類: 學術論文
相關次數: 點閱:128下載:44
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  • 近來,行動應用程式改變使用者獲取資訊的模式,主辦單位開始投資展覽行動應用程式,也成為參觀者取得資訊的重要管道。這當中,因為產業界及政府多方投入,電腦展行動應用程式逐漸成為展覽行動應用程式開發的代表性軟體,而電腦展行動應用程式資訊服務取決於使用者需求。目前國內對於探討展覽行動應用程式資訊需求的相關研究並不多,聚焦於電腦展行動應用程式的研究更少。因此,本研究旨在探討使用者對電腦展行動應用程式的資訊需求。以「內容分析法」觀察 10 個電腦展展覽行動應用程式所提供的資訊服務內容,另外透過「網路問卷調查法」調查 513名曾看過電腦展的台灣民眾,藉以瞭解使用者對電腦展展覽行動應用程式資訊服務需求及差異情形。本研究結果發現,目前電腦展展覽行動應用程式資訊服務在資訊功能及資訊內容各項目的提供仍不足。而使用者對於資訊功能與資訊內容的各類別皆有中高程度需求。由此可知,電腦展展覽行動應用程式資訊服務的現況與使用者的需求之間有很大的落差。因此,本研究建議,電腦展展覽行動應用程式資訊服務應加強資訊功能各項目的服務,並強化資訊內容之「周邊環境資訊」及「輔助資訊」的提供。

    Recently, APP has changed the way which users get the information, exhibition organizers started to invest exhibition mobile applications to increase the richness and service, and exhibition applications has become the important way for visitors to get the information. Due to the investment by industries and government, APP is becoming a representative exhibition APP, and APP’s information services depend on the needs of users. At present, research for the exhibition to study the information needs of APP is less. This study was aimed at investigating information needs of computer APP for users.
    In order to understand the current provision of computer exhibition information services, content analysis is used to observe 10 sampled computer exhibition Apps. To understand users' needs with computer exhibition App, an Internet questionnaire survey is applied to question 513 Taiwanese people who currently live in Taiwan and have seen computer exhibition.
    The study found that the provided information services of computer exhibition App both in information content and information functions are shortage. Second, users are at medium or high levels of requirements for these two dimensions. Apparently, there is still disparity between users' needs and the information provision of computer exhibition App. We suggest that it is necessary for computer exhibition App to enhance the provision of both: all included items of "information functions" and the aid information and surrounding information of "information contents".

    第壹章 緒論.............................................1 第一節 研究背景與動機...................................1 第二節 研究目的與問題...................................5 第三節 研究流程........................................6 第四節 研究範圍與限制...................................7 第五節 名詞釋義........................................9 第貳章 文獻探討........................................10 第一節 展覽服務內容及相關研究...........................10 第二節 展覽行動應用程式功能、內容與相關研究...............15 第三節 使用者對展覽行動應用程式資訊需求相關研究與衡量構面...25 第四節 文獻探討小結…...................................31 第参章 研究設計........................................32 第一節 研究架構......................................32 第二節 研究方法......................................33 第三節 研究對象......................................34 第四節 研究工具......................................35 第五節 研究實施……....................................37 第六節 資料處理與分析.................................41 第肆章 研究結果與討論...................................44 第一節 電腦展行動應用程式資訊功能提供現況...............44 第二節 電腦展行動應用程式資訊內容提供現況...............50 第三節 使用者背景變項的敘述性統計….....................54 第四節 使用者對電腦展行動應用程式資訊功能的需求..........57 第五節 使用者對電腦展行動應用程式資訊內容的需求..........61 第六節 電腦展行動應用程式資訊功能與使用者需求的差異情形....65 第七節 電腦展行動應用程式資訊內容與使用者需求的差異情形....71 第八節 使用者對電腦展行動應用程式資訊功能需求的差異.......76 第九節 使用者對電腦展行動應用程式資訊內容需求的差異.......98 第伍章 研究結論與建議..................................116 第一節 研究結論.....................................116 第二節 研究建議.....................................124 參考文獻...............................................129 附錄一 內容分析過錄表...................................148 附錄二 調查問卷........................................150

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