無中文摘要

This article will demonstrate the impact of question-asking on hedonic adaptation of luxury products. Experiment 1 will examine how question-asking influences the hedonic adaptation with one luxury bag brand and Experiment 2 will use different manipulating method of question-asking and different kind of luxury watch brand to strengthen the generalization on hedonic adaptation research. All of these findings based on two experiments will improve our understanding and extend the applications on hedonic adaptation.

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