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    1

    The Effect on Hedonic, Utilitarian Attribute, Advertising Appeal and Vividness on the Advertising of Posts: A Case Study of Instagram

    2

    Argument Strength and Product Attribute: The Effect of Mental Simulations on Native Advertising

    3

    The Effect on Co-experience and Music-Content Congruency on the Augmented Reality Advertising : A Case Study of Music Album

    4

    The Effect of Unique Tours and Activities, Argument Quality of Online Reviews, and Promotional Strategies on Consumer Behavior

    5

    The Effect of Website Customized Advertising, Product Attributes, and Self-Esteem on Consumer's Attitude and Purchase Intention

    6

    The Effect of Perceived Interactivity of Augmented Reality, Viewpoint and Narcissism on Consumer Behavior: A Case Study of Virtual Makeup Application

    Public on Internet date:
    2025/02/06

    7

    The Effect of YouTuber-Product Image Congruency, YouTubers’ Disclosing Sponsored Advertisement Type, and Product Attribute Description on Consumer Behavior

    8

    Examining Impact of the Information Quality and Source Credibility based on Expanded Technology Acceptance Model: A Case Study of Instagram Foodie Account

    Public on Internet date:
    2024/12/31

    9

    Explore the Effect of Virtual Influencers’ Anthropomorphism as Brand Endorser, the Visual Complexity of Instagram Post Design and Consumers’ Need for Uniqueness on Consumer Behavior

    10

    The Effect of Brand Familiarity, Self-disclosure, and Subscribe numbers on Consumer Behavior on Youtube