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The Effect on Hedonic, Utilitarian Attribute, Advertising Appeal and Vividness on the Advertising of Posts: A Case Study of Instagram
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Argument Strength and Product Attribute: The Effect of Mental Simulations on Native Advertising
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The Effect on Co-experience and Music-Content Congruency on the Augmented Reality Advertising : A Case Study of Music Album
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The Effect of Unique Tours and Activities, Argument Quality of Online Reviews, and Promotional Strategies on Consumer Behavior
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The Effect of Website Customized Advertising, Product Attributes, and Self-Esteem on Consumer's Attitude and Purchase Intention
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The Effect of Perceived Interactivity of Augmented Reality, Viewpoint and Narcissism on Consumer Behavior: A Case Study of Virtual Makeup Application
Public on Internet date: 2025/02/06
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The Effect of YouTuber-Product Image Congruency, YouTubers’ Disclosing Sponsored Advertisement Type, and Product Attribute Description on Consumer Behavior
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Examining Impact of the Information Quality and Source Credibility based on Expanded Technology Acceptance Model: A Case Study of Instagram Foodie Account
Public on Internet date: 2024/12/31
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Explore the Effect of Virtual Influencers’ Anthropomorphism as Brand Endorser, the Visual Complexity of Instagram Post Design and Consumers’ Need for Uniqueness on Consumer Behavior
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The Effect of Brand Familiarity, Self-disclosure, and Subscribe numbers on Consumer Behavior on Youtube
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