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    1

    Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator
    • / Graduate Institute of Management /101/ Master
    • Author: 張睿哲 Advisor:
    • Building an online brand community is an important mission for business and companies who want to...
    • Clicks: 545Downloads: 60

    2

    A Research on Transmedia viewing behavior- An Integration of Technology Acceptance Model (TAM) & Information System Success Model (ISSM)

    3

    The Impact of Mental Accounting in Product Decision : The Moderating Roles of Intertemporal Discount Rate & Product Familiarity.
    • / Graduate Institute of Management /108/ Master
    • Author: Chen, Pin-Ru Advisor: None
    • In near years, as the trend of 5G and artificial intelligence, “Subscribe” become a new payment f...
    • Clicks: 272Downloads: 23

    4

    The Change of Consumer Attitude under The Impact of the Context Effect by Dual Positive Primes : An Extension Dimensional Range Overlap Model

    5

    A Study of the Relationship between eWOM Influence and Purchase Intension:The Moderating Role of Brand Attachment

    This full text is not authorized to be published.

    6

    Attractiveness of International Students Studying in Taiwan-National Taiwan Normal University as an Example

    7

    The Effect of Argument Quality on Judgmental Correction

    8

    Digital Transformation in Retail – the Impact of Consumer Trends and Digital Technologies on Channels, Cost Structures and Revenue Streams

    9

    The Impact of Corporate Tax Avoidance on Debt Levels: Evidence from China

    This full text is not authorized to be published.

    10

    The Ability of Frequent Traders to Predict Market Returns in Taiwan Futures Market