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    1
    The Impact of Storytelling on Restaurant Customer’s Brand Experience

    2
    Exploring the Economic Impact of International Flora Exposition on the Hosting Area

    3
    Selecting Factors of Convention Travel Agency: The Case of the 7 Mega Industrial Unions in Taiwan

    4
    Novelty-Seeking Segmentation of B&B Tourists

    5
    Incentive Travel in China: Blue Ocean Strategy Approach
    • / 餐旅管理與教育研究所 /98/ Master
    • Author: 王姿珺   Advisor:
    • 近年來獎勵旅遊在觀光產業中快速成長(Lewis, 1983; Sheldon, 1995)，是旅遊產業中成長最快速的一個產業(Stolovitch, 2002)。然而獎勵旅遊在中國仍屬起步階段，...
    • Clicks: 223  Downloads: 39 

    6
    The Effects of Convenience of Amenities and Corporate Eco-image on Perceived Service Quality and Purchase Intention

    7
    Development of a Scale to Measure Food Experience Constraints

    8
    A Comparative Study of Managerial Efficiency of Airlines in Taiwan and Mainland China

    9
    Using Balanced Scorecard Structure to explore the Critical Success Factor in Operations of Short-term Rental Suites

    10
    A Study of the Relationships between Customers’ Perception Toward the Service Encounter and Brand Experience among Different Types of Restaurants
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