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    1

    The Effect on Hedonic, Utilitarian Attribute, Advertising Appeal and Vividness on the Advertising of Posts: A Case Study of Instagram

    2

    Argument Strength and Product Attribute: The Effect of Mental Simulations on Native Advertising

    3

    The Effect on Co-experience and Music-Content Congruency on the Augmented Reality Advertising : A Case Study of Music Album

    4

    The Effect of Unique Tours and Activities, Argument Quality of Online Reviews, and Promotional Strategies on Consumer Behavior

    5

    The Effect of Website Customized Advertising, Product Attributes, and Self-Esteem on Consumer's Attitude and Purchase Intention

    6

    The Effect of Perceived Interactivity of Augmented Reality, Viewpoint and Narcissism on Consumer Behavior: A Case Study of Virtual Makeup Application

    Public on Internet date:
    2025/02/06

    7

    The Effect of YouTuber-Product Image Congruency, YouTubers’ Disclosing Sponsored Advertisement Type, and Product Attribute Description on Consumer Behavior

    8

    Examining Impact of the Information Quality and Source Credibility based on Expanded Technology Acceptance Model: A Case Study of Instagram Foodie Account

    9

    The Effect of Brand Familiarity, Self-disclosure, and Subscribe numbers on Consumer Behavior on Youtube

    10

    A Study on The Influences of Advertisement on Multi-Screen and Cross-Screen Context: A Case Study of Micro Film Advertising