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    1
    The Effects of Advertising Format, Advertisement Placement, and Personalization on Consumer Behavior on Instagram Sponsored Advertisements

    2
    Examining the Effects of Instagram Stories Advertising Formats, Information Types and Information Load on Consumer Behavior and the Mediating Role of Source Credibility

    3
    The Effects of Influencer Marketing Strategy, Social Media Influencer Type, and Advertising Format on Advertising on Instagram
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