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A Text Analysis of the Interaction Between the Development of Cultural and Creative Industries and the Social Environment. Using the Four Major Taiwanese Newspapers as an Example.
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大眾傳播研究所
/101/ Master
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Author:
Yu-Hsun Tuan
Advisor:
Wang, Wei-Ching
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Due to the special political situation, the culture policy in Taiwan before 1980s is conducted on...
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Clicks: 420
Downloads: 12
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A study on business model of social entrepreneurial media: A case of 4-Way Voice
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大眾傳播研究所
/104/ Master
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Author:
Chi, Wan-Ting
Advisor:
Wang, Wei-Ching
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The mass media ought to bear certain responsibilities to society. However, pulled by the need of ...
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Clicks: 327
Downloads: 10
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傳銷業人情、面子與關係的交錯-自傳式民族誌取向
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大眾傳播研究所
/94/ Master
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Author:
蘇映喬
Advisor:
Tsai, Eva
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摘要
傳銷是一個需要人的事業,傳銷在台灣的發展非常的蓬勃,位居亞洲第三名,僅僅為日本及韓國之後,而台灣這個彈丸之地的人口數量並不為多,卻可以在傳銷界繳出亮眼成績,其中影響中國人行動準則的面子、...
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Clicks: 328
Downloads: 43
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以區位理論比較漫畫出租店、專賣店與線上閱讀作為漫畫取得管道之競爭優勢-從閱聽人角度分析之
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大眾傳播研究所
/94/ Master
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Author:
Lan-Chun-Ta
Advisor:
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長久以來漫畫被認為是難登大雅之堂的讀物,但不可諱言,漫畫的閱讀人口確有逐漸增加的趨勢,除了傳統的購買之外,漫畫本身可以重複使用的特性造就漫畫出租的盛行,而網路興起則產生了線上閱讀漫畫的方式,而一...
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Clicks: 425
Downloads: 39
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影劇新聞之批判話語分析-以「伊能靜婚變事件」為例
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大眾傳播研究所
/99/ Master
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Author:
許韶君
Advisor:
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名人婚變緋聞一直是影劇新聞版面中頗受關注的議題,且報導中往往存有隱含的話語意涵。因此本研究將以97年11月所爆發之「伊能靜庾澄慶婚變事件」作為研究主題,自《聯合報》、《中國時報》、《自由時報》、...
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Clicks: 208
Downloads: 13
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The Effects of Mobile Learning game app on College Students’ Learning Motivation, Learning Attitude, Learning Model Satisfaction, and Learning Effectiveness-Product Placement, in Media Literacy as an Example
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大眾傳播研究所
/108/ Master
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Author:
WANG, PO-YUAN
Advisor:
Chiang, Hsu-Cheng
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Media literacy, which completely construct the basic capacity of students, has been listed as one...
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Clicks: 469
Downloads: 107
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Gaming the Past and Reflecting on the Present: The Experience and Interpretation of Historical Horror Video Game “Detention” by Young Taiwanese Players
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大眾傳播研究所
/108/ Master
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Author:
Weng, Chen-Yi
Advisor:
Tsai, Eva
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電玩遊戲是當代青年熟悉的媒體,《返校》作為廣為人知本土題材電玩的代表作,其結合恐怖、歷史與遊戲的特質,對臺灣青年玩家而言可能是相當創新的體驗,沒有經歷過戒嚴時期的臺灣青年,在玩遊戲的體驗與事後的...
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Clicks: 438
Downloads: 79
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產品相似性與品牌寬度對新聞品牌延伸產品評價之影響:新聞品牌強度的干擾效果
This full text is not authorized to be published.
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大眾傳播研究所
/96/ Master
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Author:
陳柔均
Advisor:
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The competition for current internal news media industry is intense. Due to the trend of micro pr...
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Clicks: 230
Downloads: 0
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Narrative structure analysis of the international news magazine program - example of "Sisy's world"
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大眾傳播研究所
/101/ Master
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Author:
Hui-Juan Lin
Advisor:
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國際新聞在全球化趨勢下對國人國際觀的建立甚為重要,近年來電視新聞台將國際新聞從一般新聞時段抽離出來,以雜誌型節目重新包裝。近年學者將敘事學帶入新聞學,說明新聞只是一種述說真實事件的敘事方式,是學...
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Clicks: 694
Downloads: 35
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跨國廣告集團全球擴張下媒體服務代理商的發展-以台灣市場為例
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大眾傳播研究所
/93/ Master
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Author:
凌怡芬
Advisor:
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Clicks: 481
Downloads: 17
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