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研究生: 張藝薰
Chang, Yi-Shiun
論文名稱: 跨國企業業務經理發展需求之研究
Development Needs of Sales Managers in Multinational Corporations
指導教授: 賴志樫
Lai, Chih-Chien
學位類別: 碩士
Master
系所名稱: 國際人力資源發展研究所
Graduate Institute of International Human Resource Developmemt
論文出版年: 2009
畢業學年度: 97
語文別: 英文
論文頁數: 79
中文關鍵詞: 業務經理行銷業務訓練發展
英文關鍵詞: Sales manager, marketing, sales, training, development
論文種類: 學術論文
相關次數: 點閱:172下載:0
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Multinational Corporations (MNCs) is one of the important factors of international trade, they may occur anywhere in the value chain. More organizations are becoming a global organization that is organizations that operate and market as if the entire world were a single entity without walls or borders. At some point, all multinational corporations must choose participation strategies that focus on the downstream activities of selling their products or service. In these, the key players in the organization are the managers or sales manager itself. Middle level management are the bridge between top management and basic management, they mostly can viewed the perspective a top management and lead the basic management. This study is to explore the role and competencies of sales managers, approach that the organization used to train and develop sales and sales managers, last but not the least, the development needs that the sales managers should have.
A qualitative research is being use in this research, an interview with different sales managers were applied in order to identify what are the specific skills and approaches are the most essential for a sales manager to be successful. From their personal experiences selling down to the person who sales, the roles and concerns or characteristics of a salesperson and sales manager is being discussed. Training is the stepping stone of every employee to way to the top as development. Management development can give an indication of influence on company performances. Sales managers do need development; they have different approach of development. While meeting business expectation, try to discover who are the talented person, who can help the organization. The position of middle and or top managers, career planning requires people to consider how their positions fit within a greater scheme.

Abstract I Table of Contents III List of Tables VII List of Figures V CHAPTER I. INTRODUCTION 1 Motive of the Study 1 Research Problem 4 Purposes of the Study 5 Delimitations and Limitations 6 Definition of Terms 7 CHAPTER II. LITERATURE REVIEW 9 Development of MNCs 9 Importance of Sales Managers in MNCs 12 Core Competency of Sales Managers in MNCs 15 Importance of Training and Development for Sales Manager 24 CHAPTER III. METHODOLOGY 33 Research Framework 33 Method of Study 34 Process of the Study 36 Subject of the Study 38 Instrumentation and Data Collections 39 Data Analysis 41 Reliability and Validity 43 CHAPTER IV. FINDINGS AND DISCUSSIONS 45 Introduction to the Company Profile and Interviewee Profile 45 Recruiting New Sales Personnel in the Organization 48 The Main Roles and Competencies of the Sales Managers in MNCs 52 The Approach of Training and Development of the Sales Managers in MNCs 55 The Development Need of the Sales Manager in MNCs 57 Summary 58 CHAPTER V. CONCLUSIONS AND SUGGESTIONS 59 Conclusions 59 Suggestions 63 Managerial Implication 64 REFERENCES 67 APPENDIX A: QUESTIONNAIRE BEFORE INTERVIEW AND INTERVIEW GUIDELINES 73 APPENDIX B: INTERVIEW QUESTIONS 74 APPENDIX C: INTERVIEW QUESTIONS 75 APPENDIX D: CODING LISTS 76

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