在人與人之間的互動中，讚美是常見的言語行為。研究多關注面對面溝通中的讚美行為表現，而網路的讚美行為研究和對比研究尚嫌不足，且較少研究延伸探討讚美行為於語篇中的使用情形。本文聚焦於網路評論平台，對比漢語和英語的讚美策略，並探討不同文化價值對於讚美行為的影響，最後期望將本文之研究結果結合網路科技和華語教學，幫助以英語為母語的華語學習者掌握讚美策略的使用。
本文從中《大眾點評網》和《YELP》評論網站中的餐廳主題蒐集漢語和英語讚美語料，漢語和英語語料共600筆，分析重點包含讚美行為中的主體策略、輔助策略和序列結構。研究結果顯示，在整體架構上，漢語和英語皆傾向使用兩種主體策略的結構，並以三種策略為輔。在主體策略使用上，漢語和英語皆偏好使用肯定策略，而輔助策略則習慣採用自述策略。然而，英語使用兩種以上主體策略的頻率高於漢語，而使用兩種以上輔助策略的頻率則低於漢語。此外，就整體的序列結構來說，漢語評論中的起始位置以輔助策略為主，而英語評論中的起始位置則以主體策略為主。綜觀而論，網路評論中漢語和英語的讚美策略存在一致性，同時也反映出讚美策略因不同文化背景而形成的差異，可見漢語仍偏向集體主義、高語境文化，而英語則偏向個體主義、低語境文化。
最後，本文根據研究結果，設計適合華語中級學習者的讚美策略教案，引導學生如何恰當地在網路語境中運用讚美策略閱讀和撰寫評論，以補現行華語教材中讚美行為在網路語境和語篇模式面向的不足。

In interpersonal interactions, complimenting is a common speech act. Scholars have focused on the importance of compliments in daily face-to-face communications. However, relevant behavioral and comparative research on online compliments is lacking. Few studies have explored how compliments are applied in discourses. This study compared the compliment strategies in Chinese and English online reviews and examined the effect of cultural values on compliment behaviors. The results were then incorporated with the Internet technology and Chinese-as-a-second-language teaching courses to help Chinese language learners who are native English speakers to comprehend the use of compliment strategy.
This study collected Chinese and English compliment data from threads related to restaurants on two review websites, namely “Dianping.com” and “Yelp.” A total of 600 pieces of compliment data in Chinese and English were collected. The data analysis focused on major strategies, supplementary strategies, and sequence structures of compliments. The results revealed that on the overall structure, both Chinese and English compliments used a structure comprising two major strategies and three supplementary strategies. Regarding the use of major strategies, reviews in both languages predominantly involved using affirmative strategies with a habitual adoption of self-narrative supplementary strategy. However, the frequency of using two or more major strategies was higher in English than in Chinese; however, the use of two or more supplementary strategies was less frequent in English than in Chinese. In addition, the overall sequence structure revealed that Chinese reviews tended to start with supplementary strategies, whereas English reviews tended to start with major strategies. In summary, although compliment strategies of online reviews in Chinese and English exhibited conformity, differences resulting from different cultural backgrounds were observed. Chinese language showed a tendency to collectivism and high-context culture, whereas English language demonstrated a tendency to individualism and low-context culture.
According to the research results, this study designed compliment-strategy-related teaching plans suitable for intermediate learners of Chinese to teach them to read and write online reviews appropriately with the use of compliment strategies. The results can mitigate the lack of compliment-related Chinese teaching materials in the online context and on the discourse aspect.

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