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研究生: 范育維
Fan, Yu-Wei
論文名稱: 你的夢想職業是咖啡師嗎?探討影響咖啡師育成之關鍵成功因素
Is Your Dream Career Being Barista?A Study of Critical Success Factors in barista training
指導教授: 方進義
Fang, Chin-Yi
口試委員: 江勁毅
Chiang, Chin-I
陳家瑜
Chen, Chia-Yu
方進義
Fang, Chin-Yi
口試日期: 2022/07/11
學位類別: 碩士
Master
系所名稱: 運動休閒與餐旅管理研究所
Graduate Institute of Sport, Leisure and Hospitality Management
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 61
中文關鍵詞: 咖啡師咖啡教育咖啡廳重要性-滿意度分析 (IPA)競爭對手重性-滿意度分析 (IPCA)
英文關鍵詞: barista, coffee education, offee shop importance-satisfaction analysis (IPA), coffee shop competitor importance-satisfaction analysis (IPCA)
研究方法: 調查研究
DOI URL: http://doi.org/10.6345/NTNU202201745
論文種類: 學術論文
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  • 第壹章 緒論 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究問題 4 第四節 研究流程 4 第貳章 文獻探討 第一節 咖啡師產業概述 6 第二節 咖啡師定義 7 第三節 關鍵成功因素 9 第四節 重要性與滿意度分析之定義與相關研究 11 第參章 研究方法 第一節 研究架構 15 第二節 研究流程 16 第三節 研究工具 16 第四節 預試結果 20 第肆章 研究結果 第一節 問卷回收結果 23 第二節 敘述性統計分析 23 第三節 重要性滿意度分析 (IPA)、競爭對手分析 (IPCA) 28 第四節 分析與討論 36 第伍章 結論與建議 第一節 結果與研究限制 43 第二節 理論意涵 44 第三節 管理意涵 46 第四節 未來研究建議46 參考文獻 48 附錄 附錄一專家意見信函 53 附錄二 正式問卷 59

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