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研究生: 魏如鈺
Wei, Ju-Yu
論文名稱: 新聞情緒對下單積極度之影響
The Effect of News Sentiment on Order Aggressiveness
指導教授: 蔡蒔銓
Tsai, Shih-Chuan
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 46
中文關鍵詞: 文字探勘新聞情緒下單積極度
英文關鍵詞: Text Mining, News sentiment, Order aggressiveness
DOI URL: http://doi.org/10.6345/NTNU202001082
論文種類: 學術論文
相關次數: 點閱:154下載:58
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  • 隨著網路資訊普及,投資人能夠即時獲取財經新聞,並能對所獲取的資訊有 即時反應,因此,本研究以2014年4月至2015年12月,台灣上市公司之普通 股為樣本,透過文字探勘之方式,量化新聞詞語,計算新聞情緒,並將投資人分為外資、國內法人與自然人,探討新聞情緒對下單積極度之影響,實證結果顯示,自然人與國內法人有較快賣出股票之傾向,而外資則是看到壞消息,買入;看到好消息,賣出。

    With the popularity of online information, investors can read financial news in real time and react to the news in real time. Therefore, use text mining to quantitative news words and calculate news sentiment for Taiwan listed companies of the common stock from April 2014 to December 2015. In addition, investors are divided into foreign investors, domestic institution investors, and retail investors. The empirical results show that retail investors and domestic institution investors tend to sell stocks more quickly. Moreover, foreign institution investors see good news, sell; see bad news, buy.

    摘要 i Abstract ii 目錄 iii 表目錄 v 圖目錄 vi 第一章 緒論 1 第一節 研究動機與背景 1 第二節 研究目的 2 第三節 研究流程 3 第二章 文獻探討 4 第一節下單積極度文獻探討 4 第二節新聞情緒文獻探討 5 第三節 下單積極度與訊息公告之相關文獻探討 6 第三章 研究方法 8 第一節 資料來源與樣本篩選 8 第二節 研究假說 10 第三節 變數定義與說明 13 第四節 模型設定 18 第四章 實證結果與分析 24 第一節 敘述統計 24 第二節 單因子模型統計結果 26 第三節 多因子模型統計結果 27 第五章 結論與建議 39 第一節 研究結論 39 第二節 未來研究建議 40 參考文獻 41

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