Author: |
藍心 Lan, Shin |
---|---|
Thesis Title: |
探討發問問題對品牌愛之影響:以認知需求為調節變數 The Influence of Question-Asking on Brand Love- Need for Cognition as a Moderator |
Advisor: |
張佳榮
Chang, Chia-Jung |
Committee: |
鄒蘊欣
Chou, Yun-Hsin 張佳榮 Chang, Chia-Jung 劉素娟 Liu, Su-Chuan |
Approval Date: | 2022/01/24 |
Degree: |
碩士 Master |
Department: |
管理研究所 Graduate Institute of Management |
Thesis Publication Year: | 2022 |
Academic Year: | 110 |
Language: | 英文 |
Number of pages: | 30 |
Keywords (in Chinese): | 發問問題 、品牌愛 、認知需求 、消費者學習 |
Keywords (in English): | Question-asking, Brand love, Need for Cognition, Consumer learning |
Research Methods: | 實驗設計法 |
DOI URL: | http://doi.org/10.6345/NTNU202200213 |
Thesis Type: | Academic thesis/ dissertation |
Reference times: | Clicks: 120 Downloads: 0 |
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