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研究生: 沈詩穎
Shen, Shih-Yin
論文名稱: 影響產品創新中點子產生的因素
Factors That Affect Idea Generation In Product Innovation
指導教授: 吳彥濬
Wu, Yen-Chun
口試委員: 林舒柔
Lin, Shu-jou
梁詠貴
Liang, Yung-Kuei
吳彥濬
Wu, Yen-Chun
口試日期: 2022/05/12
學位類別: 碩士
Master
系所名稱: 全球經營與策略研究所
Graduate Institute of Global Business and Strategy
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 48
中文關鍵詞: 量表發展創新產品點子產生
研究方法: 問卷調查法
DOI URL: http://doi.org/10.6345/NTNU202201702
論文種類: 學術論文
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  • 本研究目的為開發能測量產品創新過程中的點子產生,其相關人員是否具備產品創新與創造的能力以及所處環境是否允許創新真正的被落實。企業在創新點子的產生上主要分為「內部資源」以及「外部資源」。內部資源旨在測量其內部人員和環境的「創造力」與「創新力」;而外部資源則是在檢測企業是否積極進行「外部創新」。因此,藉由上述構面之設定,透過過去的文獻探討深入整理歸納出與其相符的相關變項,開發出能夠衡量企業整體是否具備產生創新點子的相關人才、資源以及環境等的量表。

    本研究初步設計問卷後,並透過預試(前測)的方式,對研究對象主要為新產品開發相關領域且具備工作經驗者50位進行施測,所得之資料透過項目分析排除鑑別程度較差之題項。根據項目分析之結果所產生的正式問卷,進行正式問卷發放,其施測對象為具備其相關領域工作經驗者共516位。本研究皆使用SPSS &AMOS進行數據分析,首先簡單描述性統計各個題目的分布,包括平均值、標準差,以及分布是否符合正態分布,然後合併計算每一個維度的總分、平均值、標準差、最大值和最小值。而後,接進行探索性因素分析和內部一致性驗證,檢測題目的信效度並刪除無信效度之題目,以達量表之良好建構效度。此外再根據驗證性因素分析,針對該量表各項構面(外部因素: 開放式創新、環境脈絡 ; 內部因素: 設計思考、員工參與、動機、思考風格)進行檢證其收斂效度、區別效度以及測量模式配適度。經研究結果顯示,此研究之量表具有良好信效度可作為初步識別個人是否具備創新點子產生的能力之測量工具。

    目錄 圖次…………………………………………………………………………iii 表次…………………………………………………………………………iv 第一章 緒論…………………………………………………………………1 第一節 研究動機……………………………………………………………1 第二節 研究目的……………………………………………………………2 第三節 研究流程……………………………………………………………3 第二章 文獻探討……………………………………………………………4 第一節 創新點子產生定義…………………………………………………4 第二節 O’Reilly and Binns產品創新的四大構面………………………4 第三節 Sternberg and Lubart影響創造力六大因素……………………11 第四節 構面、構念及變數說明………………………………………………16 第三章 量表編制與研究方法…………………………………………………20 第一節 概念分析與研究架構…………………………………………………20 第二節 研究對象與抽樣流程…………………………………………………21 第三節 量表編制與施測設計…………………………………………………22 第四章 研究結果與發現………………………………………………………25 第一節 預試題項之項目分析…………………………………………………25 第二節 正式量表之探索性因素分析…………………………………………29 第三節 正式量表之驗證性因素分析…………………………………………32 第五章 研究結果與建議………………………………………………………38 參考文獻………………………………………………………………………40 附錄一…………………………………………………………………………47

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