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研究生: 洪莉婷
Hung, Li-Ting
論文名稱: 探討金融科技對台灣銀行業之影響
A Study on Influencing Factors of Financial Technology in Taiwan's Banking Industry
指導教授: 蘇友珊
Su, Yu-Shan
口試委員: 黃啟瑞
Huang, Chi-Jui
顏敏仁
Yen, Min-Jen
蘇友珊
Su, Yu-Shan
口試日期: 2023/07/13
學位類別: 碩士
Master
系所名稱: 工業教育學系科技應用管理碩士在職專班
Department of Industrial Education_Continuing Education Master's Program of Technological Management
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 150
中文關鍵詞: 金融科技企業轉型金融創新普惠金融
英文關鍵詞: Fintech, Digital Transformation, Financial Innovation, Financial Inclusion
研究方法: 多層次決策分析法
DOI URL: http://doi.org/10.6345/NTNU202300775
論文種類: 學術論文
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  • 經濟全球化、創新技術的廣泛應用,全球銀行業正面臨嚴重衝擊,面對日益激烈的競爭,傳統銀行業服務與產品的結構發生變化,開始大量投入技術發展領域啟動企業轉型,改變銀行運作與提供服務的方式,金融科技已成為銀行業不可或缺的一部分。金融科技是金融創新的重要推動力,提供快速、安全、多元的金融服務,強化客戶對銀行的信任和忠誠度,達到永續經營與普惠金融的目標。
    本研究透過國內外文獻蒐集彙整,依據全球金融產業金融創新與技術之發展脈絡,探討金融科技對台灣銀行業影響因素之五大構面與二十一項準則,經由專家訪談與問卷調查,利用多層次決策分析法 (Hierarchical Decision Model, HDM) ,針對構面及準則間的相對重要性權重比例進行排序。
    經由本研究結果分析數據,五大構面中首重安全隱私。五大構面下之優先考量準則分述如下: (1) 客戶體驗構面下,首重客戶滿意度; (2) 技術運用構面下,首重生物辨識; (3) 安全隱私構面下,首重資料安全; (4) 金融生態系統構面下,首重行動支付; (5) 服務創新構面下,首重商業夥伴。本研究結果可提供金融科技對台灣銀行業之影響關鍵參考事宜,進而制定具體有效的策略。

    Economic globalization and the wide application of innovative technologies are facing a severe impact in the global banking industry. In the face of increasingly fierce competition, the structure of traditional banking services and products has changed, and a large amount of investment in technology development has begun to initiate corporate transformation, changing the operation and Fintech has become an integral part of the banking industry in terms of the way services are provided. Fintech is an important driving force for financial innovation. It provides fast, safe and diversified financial services, strengthens customers' trust and loyalty to banks, and achieves the goals of sustainable operation and inclusive finance.
    Based on the collection and compilation of domestic and foreign literature, this research explores the five dimensions and 21 criteria of financial technology’s impact in Taiwan’s banking industry based on the development of financial innovation and technology in the global financial industry. Hierarchical Decision Model (HDM) ranks the relative importance of facets and criteria.
    The results of this research, among the five major dimensions, security and privacy are the most important. The priority criteria under the five dimensions are described as follows: (1) Under the dimension of customer experience, customer satisfaction is the first priority; (2) Under the dimension of technology adoption, the priority is biometrics; (3) Under the dimension of security and privacy, Data security is the top priority; (4) In the financial ecosystem dimension, mobile payment is the top priority; (5) In the service innovation dimension, the business partner is the top priority. The results of this study can provide key references for the impact of financial technology in Taiwan's banking industry, and then formulate specific and effective strategies.

    第一章 緒論 1  第一節 研究背景與動機 1  第二節 研究目的 4  第三節 研究流程 4 第二章 文獻探討 7  第一節 台灣銀行業產業概況 7  第二節 金融科技之定義與發展 12  第三節 金融科技與銀行經營型態 17  第四節 研究構面與準則 23 第三章 研究方法 51  第一節 研究對象專家分組 51  第二節 多層次決策分析法 54 第四章 研究結果分析 61  第一節 五大構面數據分析 61  第二節 二十一項準則數據分析 68  第三節 研究數據量化匯總 103 第五章 研究結論與建議 125  第一節 研究發現 125  第二節 研究貢獻 128  第三節 研究限制 130  第四節 未來研究方向 131  第五節 研究結論 131 參考文獻 135  一、中文部分 135  二、英文部分 136 附錄 專家問卷 143

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