簡易檢索 / 詳目顯示

研究生: 鍾宜蓁
Chung, Yi-Chen
論文名稱: 物流服務商資源應用能力對關係品質影響之研究
A Study of the Influence of Resource Usage Capability of LSPs on Relationship Quality
指導教授: 周世玉
Chou, Shih-Yu
學位類別: 碩士
Master
系所名稱: 全球經營與策略研究所
Graduate Institute of Global Business and Strategy
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 33
中文關鍵詞: 彈性合作物流關係品質
英文關鍵詞: Flexibility, Collaboration, Logistics, Relationship Quality
DOI URL: https://doi.org/10.6345/NTNU202203896
論文種類: 學術論文
相關次數: 點閱:69下載:5
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 本研究主要探討在競爭激烈的物流服務業中,物流服務業者要如何與競爭對手作出區別並脫穎而出。物流服務業者必須制定有別於競爭者的策略,並藉由發展彈性與合作等資源應用能力以獲得競爭優勢。本研究結合資源基礎理論與關係行銷理論的觀點,進而研究物流服務業的彈性與合作兩項應用資源之能力,對於顧客企業所認知關係品質之影響。
    本研究以接受物流服務的顧客企業為對象,採用問卷調查,根據顧客企業的觀點,探討驗證本研究所建構之模型與研究假設。問卷分析結果顯示,研究變數具有信度與效度,並透過結構方程式進行實證分析,顯示本研究模型具有良好的配適度。假說檢定結果顯示,當物流服務商具有越佳的資源應用能力:合作、彈性時,顧客企業所認知關係品質包含依賴、信任和承諾的程度也會提升;表示物流服務商的資源應用能力對於顧客企業認知關係品質有正向的影響。

    This study focuses on how logistics service providers (LSPs) make a difference with their competitors and how they stand out from competitors in the high competitive market in the logistics industry. Logistics service providers (LSPs) need to develop strategies different from their competitors. By developing resource usage capabilities such as flexibility and collaboration, logistics service providers (LSPs) are able to have a competitive advantage. In this study, we combined the view of the resource-based view theory and the view of the relationship marketing theory to investigate how LSPs’capabilities in flexibility and collaboration influence the relationship quality perceived by the customers of logistics services.
    To test against the proposed research model, the questionnaires collected from some Taiwanese firms in different industries. From the customers of logistics service providers, the analysis results showed that the variables in this research are all valid and consistent. The SEM analysis results also showed that the resource usage capabilities of the logistics service providers have a positive impact on the relationship quality perceived by the customers.

    摘要………………………………………………………………………………………Ⅰ Abstract…………………………………………………………………………………Ⅱ 圖目錄……………………………………………………………………………………Ⅲ 表目錄……………………………………………………………………………………Ⅴ 第一章 緒論………………………………………………………………………………1 第一節 研究背景及動機………………………………………………………………1 第二節 研究目的………………………………………………………………………2 第三節 研究流程………………………………………………………………………4 第二章 文獻探討…………………………………………………………………………5 第一節 資源基礎理論…………………………………………………………………5 第二節 關係行銷理論…………………………………………………………………8 第三章 研究方法…………………………………………………………………………11 第一節 研究架構………………………………………………………………………11 第二節 研究假設………………………………………………………………………12 第三節 研究設計………………………………………………………………………13 第四節 資料分析方法…………………………………………………………………16 第四章 問卷資料分析……………………………………………………………………17 第一節 基本資料分析…………………………………………………………………17 第二節 信度效度分析…………………………………………………………………19 第三節 假設檢定驗證…………………………………………………………………22 第五章 結論………………………………………………………………………………25 第一節 結論……………………………………………………………………………25 第二節 管理意涵………………………………………………………………………26 第三節 研究限制與未來研究方向……………………………………………………27 參考文獻 …………………………………………………………………………………28

    Amit, R. and P.J.H. Schoemaker. ‘‘Strategic Assets and Organizational Rent,’’ Strategic Management Journal, (14:1), 1993, pp. 33-46.
    Andaleeb, S.S. ‘‘An Experimental Investigation of Satisfaction and Commitment in Marketing Channels: the Role of Trust and Dependence,’’ Journal of Retailing, (72:1), 1996, pp. 77-93.
    Anderson, J.C. and J.A. Narus. ‘‘A Model of Distributor Firm and Manufacturer Firm Working Partnerships,’’ Journal of Marketing, (54:1), 1990, pp. 42-58.
    Anderson, J.C. and B. Weitz. ‘‘The Use of Pledges to Build and Sustain Commitment in Distribution Channels,’’ Journal of Marketing Research, (29:1), 1992 pp. 18-34.
    Armstrong, J.S. and T.S. Overton. ‘‘Estimating Non-response Bias in Mail Surveys,‘‘ Journal of Marketing Research, (14:3), 1977, pp. 396-402.
    Artz, K.W. ‘‘Buyer–Supplier Performance: The Role of Asset Specificity, Reciprocal Investments and Relational Exchange,’’ British Journal of Management, (10:x), 1999, pp. 113-126.
    Baker, T.L., P.M. Simpson and J.A. Siguwa. ‘‘The Impact of Suppliers’ Perceptions of Reseller Market Orientation on Key Relationship Constructs,’’ Journal of the Academy of Marketing Science, (27:1), 1999, pp. 50-57.
    Barney, J. ‘‘Firm Resources and Sustained Competitive Advantage,’’ Journal of Management, (17:1), 1991,pp. 99-120.
    Bowersox, D.J., P.J. Daugherty, C.L. Drӧge, D.S. Rogers and D.L. Wardlow. Leading
    Edge Logistics: Competitive Positioning for the 1990’s, Council of Logistics Management, Oak Brook, IL, 1989.
    Brewer, P.C. and T.W. Speh. ‘‘Using the Balanced Scorecard to Measure Supply 15 Chain Performance,’’ Journal of Business Logistics, (21:1), 2000, pp. 75-93.
    Cannon, J.P. and C. Homburg. ‘‘Buyer-Supplier Relationships and Customer Firm Costs,’’ Journal of Marketing, (65:1), 2001, pp. 29-43.
    Closs, D.J., T.J. Goldsby and S.R. Clinton. ‘‘Information Technology Influences on World Class Logistics Capability,’’ International Journal of Physical Distribution & Logistics Management, (27:1), 1997, pp. 4-17.
    Deepen, J.M., T.J. Goldsby, A.M. Knemeyer and C.M. Wallenburg. ‘‘Beyond Expectations: An Examination of Logistics Outsourcing Goal Achievement and Goal Exceedance,’’ Journal of Business Logistics, (29:2), 2008, pp. 75-105.
    De Wulf, K., G. Odekerken-Schoder and D. Icobucii. ‘‘Investments in Consumer Relationships: a Cross-country and Cross-industry Exploration,’’ Journal of Marketing (65:4), 2001, pp. 33-50.
    Doney, P.M. and J.P. Cannon. “An Examination of the Nature of Trust in Buyer-seller Relationships,” Journal of Marketing, (61:2), 1997, pp. 35-51.
    Fawcett, S.E., R. Calantone and S.R. Smith. ‘‘An Investigation of the Impact of Flexibility on Global Reach and Firm Performance,’’ Journal of Business Logistics, (17:2), 1996, pp. 167-196.
    Fraiser, G.L. ‘‘On the Measurement of Interfirm Power in Channels of Distribution,’’ Journal of Marketing Research, (20:2), 1983, pp. 158-166.
    Ganesan, S. ‘‘Determinants of Long-term Orientation in Buyer-Seller Relationships,’’ Journal of Marketing, (58:2), 1994, pp. 1-19.
    Gao, T., M.J. Sirgy and M.M. Bird. ‘‘Reducing Buyer Decision-making Uncertainty in Organizational Purchasing: Can Supplier Trust, Commitment, and Dependence Help? ’’ Journal of Business Research, (58:4), 2005, pp. 397-405.
    Harker, M.J. ‘‘Relationship Marketing Defined? An Examination of Current Relationship Marketing Definitions,’’ Marketing Intelligence and Planning, (17:1), 16 1999, pp. 13-20.
    Hartmann, E. and A. de GrahL. “The Flexibility of Logistics Service Providers and Its Impact on Customer Loyalty: An Empirical Study,” Journal of Supply Chain Management, (47:3), 2011, pp. 63-85.
    Jiang, Z., S.C. Henneberg and P. Naude. ‘‘Supplier Relationship Management in the Construction Industry: the Effects of Trust and Dependence,’’ Journal of Business and Industrial Marketing, (27:1), 2012, pp. 3-15.
    Joshi, A.W. and S.J. Arnold. ‘‘How Relational Norms Affect Compliance in Industrial Buying,’’ Journal of Business Research, (41:2), 1998, pp. 105-114.
    Kim, K. ‘‘On Determinants of Joint Action in Industrial Distributor-Supplier Relationships: beyond Economic Efficiency,’’ International Journal of Research in Marketing, (16:3), 1999, pp. 217-236.
    Kim, S.K. and P.H. Hsieh. ‘‘Interdependence and Its Consequences in Distributor-Supplier Relationships: a Distributor perspective through Response Surface Approach,’’ Journal of Marketing Research, (40:1), 2003, pp. 101-112.
    Kumar, N., L.K. Scheer and J.-B.E.M. Steenkamp. ‘‘The Effects of Perceived Interdependence on Dealer Attitudes,’’ Journal of Marketing Research, (32:3), 1995, pp. 348-356.
    Liao, Y., P. Hong and S. Rao. "Supply Management, Supply Flexibility and Performance Outcomes: An Empirical Investigation of Manufacturing Firms," 17 Journal of Supply Chain Management, 46 (3), 2010, pp. 6-22.
    Lieb, R. and K. Butner. ‘‘The North American Third-Party Logistics Industry in 2006: The Provider CEO Perspective,’’ Transportation Journal, (46:3), 2007, pp. 40-52.
    Makadok, R. ‘‘Toward a Synthesis of the Resource-Based View and Dynamic-Capability Views of Rent Creation,’’ Strategic Management Journal, (22:5), 2001, pp. 387-401.
    MacKenzie, H.F. ‘‘Manage Your Offering or Manage Your Relationship? ’’ Journal of Business and Industrial Marketing, (11:6), 1996, pp. 20-37.
    McQuiston, D.H. “A Conceptual Model for Building and Maintaining Relationships between Manufacturers' Representatives and Their Principals,” Industrial Marketing Management, (30: 2), 2001, pp. 165-181.
    Metcalf, L.E., C.R. Frear and R. Krishnan. ‘‘Buyer-Seller Relationships: An Application of the IMP Interaction Model,’’ European Journal of Marketing, (26:2), 1992, pp. 27-46.
    Min, S., A.S. Roath, P.J. Daugherty, S.E. Genchev, H. Chen, A.D. Arndt and R.G. Richey. “Supply chain collaboration: what's happening?” The international journal of logistics management, (16:2), 2005, pp. 237-256.
    Moorman, C., G. Zaltman, and R. Deshpande. ‘‘Relationships Between Providers and Users of Market Research: The Dynamics of Trust,’’ Journal of Marketing Research, 29, 1992, pp. 314-328.
    Morgan, R.M. and S.D. Hunt ‘‘The Commitment-Trust Theory of Relationship Marketing,’’ Journal of Marketing, 1994, pp. 20-38. 18
    Noordewier, T.G., G. John and J.R. Nevin. ‘‘Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships,’’ Journal of Marketing, (54:4), 1990, pp. 80-93.
    Olavarrieta, S. and A.E. Ellinger. “Resource-based Theory and Strategic Logistics Research,” International Journal of Physical Distribution and Logistics Management, (27: 9/10), 1997, pp. 559–587.
    Palmatier, R.W., L.K. Scheer, M.B. Houston, K.R. Evans and S. Gopalakrishna. ‘‘Use of Relationship Marketing Programs in Building Customer-Salesperson and Customer-Firm Relationships: Differential Influences on Financial Outcomes,’’ International Journal of Research in Marketing, (24:3), 2007, pp. 210-223.
    Podsakoff, P.M., S.B. MacKenzie, J.-Y. Lee and N.P. Podsakoff. Common Method Biases in Behavioral Research: a Critical Review of the Literature and Recommended Remedies,’’ Journal of Applied Psychology, (88:5), 2003, pp. 879-903.
    Rao, S. and C. Perry. ‘‘Thinking about Relationship Marketing: Where Are We Now? ’’ Journal of Business & Industrial Marketing, (17:7), 2002, pp. 598-614.
    Razzque, M.A. and T.G. Boon. ‘‘Effects of Dependence and Trust on Channel Satisfaction, Commitment and Cooperation,’’ Journal of Business-to-Business Marketing, (10:4), 2003, pp. 23-48.
    Rumelt, R.P. ‘‘Towards a strategic theory of the firm,’’ In R. Lamb (ed.) Competitive Strategic Management, Prentice-Hall, Englewood Cliffs, NJ, 1984.
    Sabath, R.E. and J. Fontanella. ‘‘The Unfulfilled Promise of Supply Chain Collaboration,’’ Supply Chain Management Review, (6:4), 2002, pp. 24-29.
    Siguaw, J.A., P.M. Simpson and T.L. Baker. ‘‘Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: the 19 Distributor Perspective,’’ Journal of Marketing, (62:3), 1998, pp. 99-111.
    Sinkovics, R.R. and A.S. Roath. ‘‘Strategic Orientation, Capabilities, and Performance in Manufacturer – 3PL Relationships,’’ Journal of Business Logistics, (25:2), 2004, pp. 43-64.
    Sirdeshmukh, D., J. Singh, and B. Sabol. ‘‘Consumer Trust, Value, and Loyalty in Relational Exchanges,’’ Journal of Marketing, 2002, pp. 15-37.
    Tellefsen, T. and G.P. Thomas. ‘‘The Antecedents and Consequences of Organizational and Personal Commitment in Business Service Relationships,’’ Industrial Marketing Management, (34:1), 2005, pp. 23-37.
    Wallenburg, C.M. ‘‘Innovation in Logistics Outsourcing Relationships: Proactive Improvements by Logistics Service Providers as a Driver of Customer Loyalty,’’ Journal of Supply Chain Management, (45:2), 2009, pp. 75-93.
    Wernerfelt, B. ‘‘A Resource-Based View of the Firm,’’ Strategic Management Journal, (5:2), 1984, pp. 171-180.
    Wong, C.Y. and N. Karia. “Explaining the Competitive Advantage of Logistics Providers: A Resource-based View Approach,” International Journal of Production Economics, (128), 2010, pp. 51-67.
    Van Bruggen, G.H., M. Kacker and C. Nieuwlaat. ‘‘The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels,’’ International Journal of Research in Marketing, (22:2), 2005, pp. 141-158.

    下載圖示
    QR CODE