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研究生：	莫莉亞 Maria-Smaranda Moldovan
論文名稱：	ESWOT: An Econometrics Approach To SWOT Analysis On The Evaluation Of IBM's Strategy ESWOT: An Econometrics Approach To SWOT Analysis On The Evaluation Of IBM's Strategy
指導教授：	施正屏 Shih, Cheng-Ping
學位類別：	碩士 Master
系所名稱：	國際人力資源發展研究所 Graduate Institute of International Human Resource Developmemt
論文出版年：	2009
畢業學年度：	97
語文別：	英文
論文頁數：	85
中文關鍵詞：	SWOT分析、經濟計量學、ESWOT 、主管委員會、股東、公會
英文關鍵詞：	SWOT analysis, econometrics, ESWOT, board of directors, shareholders, unions
論文種類：	學術論文
相關次數：	點閱：162 下載：3
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ABSTRACT
The various challenges a company meets when facing globalization emphasize more than ever the role of strategic management. Many companies conduct SWOT analysis as part of the strategic planning process, yet criticism in employing SWOT pinpoints the fact that the analysis lacks the possibility of comprehensively appraising the strategic decision-making situation.
On another hand, a company’s strategic decision making impacts and is impacted at the same time by the different groups that contour its direct environment. The three most important ones are the shareholders, the organization’s employees, represented by the unions, and the board of directors.
This paper sets out to take an integrative approach to SWOT analysis through the use of an econometrics model in order to quantitatively determine the importance of each of the factors to be evaluated. Therefore, this paper introduces ESWOT as a theoretical framework through the integration of econometrics and SWOT analysis, in order to measure the impact of global strategies, strategic business units, human resource policies and policy change strategies on IBM’s evolution from three perspectives: the board, the shareholders and the employees.
The focus of the research is hence twofold: it provides a novel, quantitative approach to a veteran strategic analysis tool, as well as it tackles IBM’s strategy through this new perspective.
By using the ESWOT analysis we successfully explain the relationships between the border, the stockholders and the unions’ interests. IBM must focus its future objectives on its core business that enables it to create a niche in the market, and recruiting the right staff, especially the right CEO to lead the team in achieving the substantial goals of the company and guiding it through the future challenges brought upon by the global financial crisis.

TABLE OF CONTENTS

Abstract    I
Table of Contents    II
List of Tables    IV
List of Figures    VI

CHAPTER I. INTRODUCTION    1
Chapter Overview    1
Background of the Study    1
Purposes of the Study    4
Questions of the Study    5
Testing Hypothesis    6
Significance of the Study    12
Delimitations and Limitations    13
Definition of Terms    14

CHAPTER II. LITERATURE REVIEW    19
Chapter Overview    19
The SWOT Analysis    19
ESWOT    26
IBM Profile    30

CHAPTER III. METHODOLOGY    35
Chapter Overview    35
Research Framework    35
Research Model    40
Research Procedure    42
Research Methods    43

CHAPTER IV. FINDINGS AND DISCUSSION    45
Chapter Overview    45
Descriptive Statistics    45
Empirical Results    52

CHAPTER V. CONCLUSIONS AND RECOMMENDATIONS    71
Chapter Overview    71
Conclusions    71
Recommendations    81
REFERENCES    83

LIST OF TABLES

Table 4.1. Evolution of EPS and Revenue from the Regional Variables    47
Table 4.2 Evolution of Revenue from the SBU    49
Table 4.3 Evolution of HR policies    51
Table 4.4 Multiple regression analysis of Earnings and Regional variables, Strategic   Business Units, Human Resource Policy and Institutional Change    52
Table 4.5 Significant variables for Earnings    53
Table 4.6 Multiple regression analysis of Revenue and Regional variables, Strategic Business Units, Human Resource Policy and Institutional Change    56
Table 4.7 Significant variables for Revenue    57
Table 4.8 Multiple regression analysis of Earn Per Share and Regional variables, Strategic Business Units, Human Resource Policy and Institutional Change    60
Table 4.9 Significant variables for Earn Per Share    61
Table 4.10 Multiple regression analysis of Individuals benefiting from a Retirement Plan, Regional varibles, Strategic Business Units and Institutional Change    64
Table 4.11 Significant variables for Earn Per Share Individuals benefiting from a Retirement Plan    65
Table 4.12 Multiple regression analysis of Number of Employees, Regional variable, Strategic Business Units and Institutional Change    67
Table 4.13 Significant variables for Number of Employees 69
Table 5.1 The ESWOT Analysis    72
Table 5.2 The ESWOT for the board    73
Table 5.1 The ESWOT the stockholders    76
Table 5.1 The ESWOT the unions    7

LIST OF FIGURES

Figure 1.1 SWOT outline    15
Figure 2.1 Strategic planning process    22
Figure 3.1 Research framework    36
Figure 3.1 Research process    42
Figure 4.1 Time sequence evolution for EPS    45
Figure 4.2 Time sequence evolution for Revenues from Europe/ Africa/ Middle East, Asia and America regions    46
Figure 4.3 Time evolution for Global Service, Hardware and Software strategic business units    48
Figure 4.4 Time sequence evolution for number of employees and retirement plan beneficiaries    50
                                

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