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研究生: 林黃瑋
Lin, Huang-Wei
論文名稱: 網站深度與廣度對尋獲度影響之研究
A Study on the effectiveness of Findability in Websites Depth and Breadth
指導教授: 謝建成
Shieh, Jiann-Cherng
學位類別: 碩士
Master
系所名稱: 圖書資訊學研究所
Graduate Institute of Library and Information Studies
論文出版年: 2011
畢業學年度: 99
語文別: 中文
論文頁數: 60
中文關鍵詞: 卡片分類法網站廣度網站深度尋獲度
英文關鍵詞: Card Sorting, Breadth, Depth, Findability
論文種類: 學術論文
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  • 對於使用者而言,要在為數眾多的網站中找到所需的資訊可透過搜尋引擎的協助來達成目的;但對於網站內的資訊則必須要依靠網站設計者的設計思維,在資訊量較少的網站中,使用者對站內資訊較能掌握,因此在使用時較少遭遇到問題。
    網站設計師與使用性專家,多年來一直在爭辯使用者找到所需內容時,最好不要超過幾下滑鼠,以免感到厭煩、困擾。有些網站上甚至有設計守則,連往站內任何一頁時,絕對不能超過一定的滑鼠點擊次數(通常是3、4或5次)。
    本研究是以大學圖書館網站使用者為中心,利用卡片分類法分析圖書館網站在不同廣度與深度架構之下對使用者的影響,以分析出可幫助使用者有效且快速找到所需資訊的網站資訊架構模式,作為圖書館網站管理與改版時的參考。本研究最後經由不同廣度與深度資訊架構網站做任務導向尋獲度測試及變異數分析,證實本研究所提出網站廣度與深度的資訊架構,確實能有效提昇大學圖書館網站尋獲度。
    最後根據研究結果對現行國立臺灣師範大學圖書館網站提出三點建議:一、設計符合使用者期待之網站資訊架構;二、定期進行網站尋獲度調查;三、應善用網站特性推廣圖書館資源與服務。

    With the help of search engines, the users can find information required among a large number of websites. But it relies on the web designers to present information. Users can absorb information and encounter less problem on websites consisting less information.
    Over the years, websites designers and usability experts has been arguing over the issue of limiting the number of clicks to prevent boring users when reaching target website. There are even design principles to prevent the clicks from exceeding certain times when linking to any page in the website.
    This research is based on university library website users, utilizing library website card sorting methods of different breadth and depth, to analyse website framework patterns to help users to acquire necessary information efficiently and precisely. This analysis will be used as a reference to library website management an update. Eventually, through task-oriented findability test and variables analysis on website structure of different breadth and depth, the research would greatly help exposing university library website.
    Based on the results of the National Taiwan Normal University library current website to put forward three proposals: 1.designed to meet the user expectations of the site information architecture. 2.regular investigation on website findability test. 3.promote library resource and service with website feature.

    摘要 i Abstract ii 目次 iii 表次 v 圖次 vi 第一章 緒論 1 第一節 研究動機與問題陳述 1 第二節 研究目的與研究問題 2 第三節 研究範圍與限制 3 第四節 名詞解釋 4 第二章 文獻分析 6 第一節 資訊架構 6 第二節 網站資訊架構研究方法 10 第三節 卡片分類法(Card sorting) 16 第四節 網站深度與廣度之相關研究 22 第三章 研究設計與實施 26 第一節 研究設計概念 26 第二節 研究個案與對象 27 第三節 研究方法與步驟 28 第四章 研究結果與分析 34 第一節 研究對象分析 34 第二節 網站組織架構群集分析 35 第三節 卡片分類法實施規則討論 41 第四節 尋獲度調查結果分析 42 第五章 結論與建議 46 第一節 結論 46 第二節 建議 47 第三節 未來研究建議 49 參考文獻 50 附錄一、網站架構圖(A架構) 57 附錄二、網站架構圖(B架構) 58 附錄三、網站架構圖(C架構) 59 附錄四、網站架構圖(D架構) 60

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