簡易檢索 / 詳目顯示

研究生: 林珊如
LIN, SAN JU
論文名稱: 數位學習知覺行為與師徒制對員工生涯規劃之研究-以A壽險公司為例
The Learner’s Perceived and Mentoring to Agents career Planning Study- A life Insurance Industry as An Example
指導教授: 余鑑
Yu, Chien
于俊傑
Yu, Chin-Cheh
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2010
畢業學年度: 98
語文別: 中文
論文頁數: 146
中文關鍵詞: 認知可用性師徒關係認知個人生涯規劃滿意度數位學習持續使用意圖
英文關鍵詞: Perceived usability, Mentoring cognitive, Career Planning, E-learning Satisfaction, E-learning Continuance Intention
論文種類: 學術論文
相關次數: 點閱:174下載:18
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 在資訊流動快速的現今,企業教育訓練模式除了傳統實體課程外,亦會建置線上學習方式來提供員工學習。以保險業為例,為協助業務員能節省訓練時間,紛紛以數位學習系統,讓業務員藉由零碎時間進行學習,汲取所需的專業知識與技能,甚至與實體課程交叉學習;課後主管也會利用師徒制進行一對一內隱知識的傳授,使業務員在師徒關係產生認同。期望藉由多元化的學習管道與資訊來源,讓業務員提升工作效率進而產生業績。如此,自然願意在職涯規劃上作安排與努力為其目的。
    有鑑於此,本研究採線性結構方程模式統計分析探討在數位學習情境中:1.學習者在數位學習知覺對滿意度之影響,2.再探討滿意度對持續使用意圖之影響,進一步探討數位學習知覺與生涯規劃之關係,輔以師徒關係認知對於生涯規劃之影響。在其情境中,學習者的研究發現:1.認知吸收性對認知有用性及認知易用性有正向影響。2.認知吸收性與認知易用性對滿意度有正向影響。3.滿意度對數位學習持續使用意圖有正向影響。4.師徒關係認知與認知易用性對個人生涯規劃有正向影響。

    With the rapid development of information technology of this century, the style of educational training of many enterprises also gradually changes from offering traditional entities to incorporating digital learning system to help their staff’s acquiring new skills more effectively. Take an example from insurance industry. In order to save the training time that agents have to spend on the traditional courses, e-learning system, or the integration of traditional entity courses and e-learning have been adopted gradually to allow the agents do self-study of required knowledge and skills because of time and space flexibilities of these new models.
    In addition, the agency manager can also carry on individual instruction of tacit knowledge and quality consultation in extra curriculum time with a hope that the relationship between the trainer and trainees can be reliably established. It is also expected that the agents’ motivation, willingness of making effort and their work efficiency can be improved with the multiple ways of study and information resources which are newly offered via digital learning.
    This study investigates the e-learning from the learners’ perspective using the statistical linear modeling. The two main issues are 1.whether learners’ perception of usefulness and easiness of e-learning reflects the degree of satisfaction of their e-learning experience and 2.whether the degree of satisfaction of e-learning influences learners' continuance intention. In addition, whether the relationship between trainers and trainees established via e-learning and the trainees' perception of e-learning will influence the trainees' future career planning will also be discussed.
    The genetal findings of the current study include 1. cognitive absorption has a positive effect on perceived usefulness and perceived ease of use, 2. cognitive absorption and perceived ease of use have a positive effect on e-learning satisfaction, 3. e-learning satisfaction has a positive effect on e-learning continuance intention, and 4. mentoring cognitive and perceived ease of use have a positive effect on career planning.

    謝 誌 i 中文摘要 iii 英文摘要 v 目 錄 vii 表 次 ix 圖 次 xi 第一章 緒論 1 第一節 研究背景與研究動機 1 第二節 研究目的與待答問題 5 第三節 研究範圍與限制 7 第四節 重要名詞解釋 9 第二章 文獻探討 13 第一節 以數位學習持續使用意圖概念對於業務人員在學習上的感受程度 13 第二節 師徒關係認知 23 第三節 個人生涯規劃 26 第四節 師徒制關係認知與個人生涯規劃之關係 29 第五節 數位學習知覺行為與個人生涯規劃 30 第六節 變項間之關係 33 第三章 研究方法與假設 37 第一節 研究架構 37 第二節 研究假設 39 第三節 研究方法 40 第四節 研究步驟 41 第五節 研究對象 45 第六節 研究工具 46 第七節 資料分析方法 53 第四章 研究結果與分析 55 第一節 問卷回收與統計 55 第二節 敘述性統計分析 56 第三節 信效度分析 67 第四節 研究模式之變數精簡 74 第五節 整體結構模式分析 100 第五章 結論與建議 111 第一節 研究結論與發現 111 第二節 管理意涵 117 第三節 研究貢獻 121 第四節 研究建議與限制 124 參考文獻 127 一、中文部分 127 二、英文部分 131 附 錄 139 附錄 業務人員的數位學習知覺行為與師徒制對員工個人生涯規劃調查研究問卷 141

    一、中文部份
    王居卿、黃珍楹(2007),員工之數位學習的知覺價值對其生涯發展與組織承諾間關係影響之探討。T&D飛訊,64,1-15。
    何佳燕(2009),探討資訊品質與使用意圖之間的關聯-互動工具之干擾效果。國立高雄第一科技大學行銷與流通管理學系碩士論文。全國博碩士論文資訊網,097NKIT5691007。
    何明恕(2003),師徒功能認知對大學研究生學習成效影響之研究。中原大學企業管理研究所碩士論文,未出版,桃園。
    吳明隆(2007),SPSS統計應用學習實務:問卷分析與應用統計。台北市:知城圖書。
    吳明隆(2008),結構方程模式:SIMPLIS的應用。台北市:五南。
    吳佳璘、吳英黛、柴惠敏、曹昭懿、陸哲駒(2005),數位學習在物理治療教育之應用。物理治療,30(4),184-192。
    吳肇銘(1999),「影響網站使用意向之因素研究-以入門網站為例」。國立中央大學資訊管理研究所博士論文,未出版,桃園。
    呂曉青(2005),師徒關係認知與生涯發展之相關研究—以國際觀光旅管廚師為例。朝陽科技大學休閒事業管理系碩士論文,未出版,台中。
    李弘吉(2006),台灣地區數位學習經營模式。國立台灣科技大學企業管理系碩士學位論文。全國博碩士論文資訊網,094NTUS5121011。
    李佳穗(2003),數位學習平台對不同年資之員工學習成果探討-以國內某公司為例。銘傳大學管理科學研究所碩士論文,未出版,台北市。
    邱皓政(2003)。結構方程模式:LISREL的理論、技術與應用。台北市:雙葉。
    邱皓政(2008)。量化研究法(一):研究設計與資料處理(修訂版)。台北:雙葉。
    林金定、嚴嘉楓、陳美花(2005),質性研究方法:訪談模式與實施步驟分析。身心障礙研究,3(2),122-136。
    林佳暖(2005),師徒關係與組織承諾。國立中央大學人力資源管理研究所碩士論文。全國博碩士論文資訊網,093NCU05007009。
    林若慧(2007),以工作壓力模型探討工作--休閒之衝突兼論緩衝壓力假說。私立銘傳大學管理研究所博士論文,未出版,台北市。
    林清山(1984),「線性結構關係」(LISREL)電腦程式的理論與應用。測驗年刊,31,149-164。
    姚登元(2006),電腦自我效能對ERP系統使用績效影響之研究。國立中央大學企業管理學系碩士論文,未出版,桃園。
    張大明(2009),台灣數位學習發展現況與趨勢。2009年2月20日,取自
    http://e-learningmap.blogspot.com/2009/02/blog-post_9076.html
    張金鐘(2002),「以科技接受模式探討教師與學生採用數位化教材的態度」。中山大學資訊管理研究所碩士論文。全國博碩士論文資訊網,090NSYS5396073。
    張國榮(2004),金融業務人員應用數位學習之研究。國立台灣科技大學管理研究所在職專班碩士學位論文。全國博碩士論文資訊網,092NTUST399045。
    梁仁傑(2005),虛擬社群知識分享持續意圖之探討—公平與知識品質所扮演的角色。國立中央大學資訊管理研究所碩士論文,未出版,桃園。
    許明文(2000),公立高職科主任生涯發展、工作滿意、組織承諾之研究—以工業類為例。國立交通大學經營管理研究所碩士論文,未出版,新竹。
    郭春錦(1995),女性公務人員生涯管理之研究。私立文化大學政治學研究所碩士論文,未出版,台北市。
    郭達沂(2004),以科技接受模型探討失業勞工對公共職業訓練採用線上學習的使用意願。國立中正大學資訊管理研究所碩士論文。全國博碩士論文資訊網,091CCU00396015。
    陳俊瑋(2006),數位學習系統之設計原則研究-以故宮為例。國立交通大學應用藝術研究所碩士論文。全國博碩士論文資訊網,094NCTU5509006。
    黃士銘、薛祥元、江幸耘(2004,10月)。適用於數位學習環境下顧客關係管理系統架構之研究。論文發表於國立澎湖科技大學舉辦之「第一屆服務業管理與創新」學術研討會,澎湖。
    黃珍楹(2007),員工之數位學習的知覺價值對其生涯發展與組織承諾間關係影響之研究。淡江大學企業管理學系碩士班碩士論文。未出版,台北。
    楊玉麟(2006),數位學習教學策略在學習成效上之研究。國立中央大學資訊管理研究所碩士論文。未出版,桃園。
    楊主行(2000),國際觀光旅館員工對工作輪調與生涯發展關係之認知研究。私立中國文化大學觀光事業研究所。未出版,台北。
    楊淑芳(2003),企業導入e-Learning進行教育訓練相關學位論文之研究。國立高雄師範大學成人教育研究所碩士學位論文。未出版,高雄。
    楊家興(1999,4月),虛擬學校:資訊網路下整合性的教學環境。管理與資訊學報,4,211-226。
    楊惠合(2004),以科技接受模型探討數位學習滿意度之研究。大葉大學資訊管理學系碩士班碩士論文。未出版,彰化。
    董興國(2002),從學習理論探討影響網路學習績效因素之研究--以銘傳大學學生為例。銘傳大學資訊管理研究所碩士論文。未出版,台北市。
    劉君毅(2007,8月),數位學習的現狀與發展。十年教改的回顧與展望-課程與教學類。研習資訊,24(4),115-124。
    劉筱寧(2001),徒弟個人特質、性別角色與師徒關係類型、性別組合對師徒功能影響之研究。中原大學企業管理研究所碩士論文。未出版,桃園。
    詹惠雯(2005),線上學習使用者自我認知學習成效及其影響因素之研究:以「公務員資訊學習網」為例。國立政治大學公共行政研究所碩士論文。未出版,台北市。
    詹瑜蕙(2000),師徒制與員工生涯發展之研究-以壽險業為例。未出版碩士論文,國立台灣師範大學工業科技教育研究所,未出版,台北市。
    潘慧玲(2006),教育研究的取徑:概念與應用。台北:高等教育文化事業。
    賴正能(2007)。公務人員社會資本、戶外休閒與工作投入之研究。國立中山大學公共事務管理研究所博士論文,未出版,高雄市。
    顏春煌(2007,10月),漫談數位學習的理論。空大學訊,385,91-96。

    二、英文部分
    Agarwal, R., Karahanna, E., (2000). Time flies when you’re having fun: cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24 (4), 665-694.
    Anderson, J. C. & Gerbing, D. W.(1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
    Aryee, S., Y. W. Chay, and J. Chew(1994).An Investigation of the Predictors and Outcomes of Career Commitment in Three Career Stages. Journal of Vocational Behavior, 44,1-16.
    Bagozzi, R.P. and Yi, Y. (1988) On the Evaluation of Structural Equation Mdels. Academy of Marking Science, 16, 76-94.
    Bajaj, A., Nidumolu, S.R., 1998. A feedback model to understand information system usage. Information & Management, 33(4), 213-224.
    Bersin, & Associates (2003, May). Blended learning: What works? Retrieved September 10, 2006, from http://www.e-learningguru.com/
    wpapers/blended_bersin.doc.
    Bersin, J. (2004). The blended learning book: Best practices, proven methodologies, and lessons learned. San Francisco, CA: Pfeiffer.
    Beach, D. S.(1980).The Management of People at Work. New York: Macmillan Publishing Co.,Inc.
    Bentler, P. M., (1990), Comparative Fit Indexes in Structural Models. Psychological Bulletin, 107(2), 238-246.
    Bentler, P. M., (1992), On the Fit of Models to Covariance and Methodology to the Bulletin. Psychological Bulletin, 112(3), 400-404.
    Bentler, P. M. & Wu, E. J. C. (1993). EQS/ Windows User’s Guide. Los Angeles: BMDP Statistical Software.
    Bhattacherjee, A., (2000). Acceptance of Internet applications services: the case of electronic Brokerages. IEEE Transactions on systems, Man, and Cybernetics—Part A: Systems and Humans, 30, 411-420.
    Bhattacherjee, A., (2001a). Understanding information systems continuance: an expectation–confirmation mode. MIS Quarterly, 25 (3), 351-370.
    Bhattacherjee, A., (2001b). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support System, 32 (2), 201-214.
    Burke, R., McKenna, C. L, & McKeen, C. (1993). Correlates of mentoring in organizations: The mentor’s perspective. Psychological Report, 72,883-896.
    Bose, Kabita (2003). An e-learning experience-a written analysis based on my experience in an e-learning pilot project. Campus-Wide Information Systems, 20(5), 193-199.
    Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A.Bollen & J. S. Long (Eds.), Testing structural equation models (pp. 136-162).Newbury Park, CA: Sage.
    Chiu, C. M., Hsu, M. H., Sun, S. Y., Lin, T. C., and Sun, P. C. (2005). Usability, quality, value and e-learning continuance decision. Computer & Education, 45, 399-416.
    Davis, F.D., (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13 (3), 319-340.
    Davis, F. D., Bagozzi, R. P. and Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science. 35(8), 982-1003.
    Devaraj, S., Fan, M., & Kohli, R. (2002). Antecedents of B2C channel satisfaction and preference: validating e-commerce metrics. Information Systems Research, 13(3), 316-333.
    Doll W. J., Xia W. and Torkzadeh G., (1994).A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument. MIS Quarterly, 18(4), 453-461.
    Dongsong Zhang & Jay F. Nunamaker(2003). Powering E-Learning In the New Millennium: An Overview of E-Learning and Enabling Technology. Information Systems Frontiers, 5, 207-218.
    Dreher G. F., & Ash, R. A.(1990).A comparative study of mentoring among men and women in managerial professional, and technical positions. Journal of Applied Psychology, 75(5),539-546.
    Fisher,B.(1994). Mentoring. London: library Association Publishing Ltd.
    Fornell, C. & Larcker, D. F.(1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50。
    Ginzberg E., Ginzberg S. W., Axelrad & Herma, J. L (1951). Occupational choice:An approach to a general theory. New York: Columbia University Press.
    Ginzberg, E.(1972) .Toward a theory of occupational choice : A restatement.The Vocational Guidance Quarterly, 20,169-176.
    Hall(1986).Career Development in Organizations.San Franciso,CA: Jossey Bass.
    Hair, J.F., Tatham, R.L., Anderson, R.E. & Black, W.(1998). Multivariate Data Analysis. NJ: Prentice Hall.
    Hayashi A., Chen C., Ryan T., and Wu J. (2004), The Role of Social Presence and Moderating Role of Computer Self Efficacy in Predicting the Continuance Usage of E-Learning Systems. Journal of Information Systems Education, 15(2), 139-154.
    Heijden, H. (2003), Factors influencing the usage of websites: the case of a generic portal in The Netherlands. Information & Management, 40, 541-549.
    House, J. S.(1981). Work Stress and Social Support. Boston, Mass: Addison Wiley.
    Hsu, C. and Lu, H. (2004), Why Do People Play On-line Games? An Extended TAM with Social Influences and Flow Experience. Information & Management, 41(7), 853-868.
    Hunt, D. M., & C. Michael, (1983). “Mentorship: A Career Training and Development Tool.”Academy of Management Review. 8, 475-485.
    Jackson, C.M., Chow, S., Leitch, R.A., (1997). Toward an understanding of the behavioural intention to use an information system. Inter Sciences, 28(2). Received August 6, 1994, from http://www3.interscience.wiley.
    com/journal/119945293/abstract
    Joo, Y.-J., Bong, M., Choi, H.-J., (2000). Self-efficacy for self-regulated learning, academic self-efficacy, and Internet self-efficacy in Webbased instruction. Educational Technology Research and Development, 48, 5-7.
    Jöreskog, K. G., & Sörbom, D. (1989). LISREL 7: A Guide to the Program and Application. Chicago: SPSS Inc.
    Jöreskog, K. G. and Sörbom, D. (1992). LISEREL:A guide to the program and applications. (3rd ed). Chicago: Scientific Software International Inc.
    Keith Bachman(2000). Corporate E-Learning:Exploring a new frontier. New York: Hambrecht & Co., WR.
    Kilbane, C. R., & Milman, N. B. (2003). The digital teaching portfolio handbook. MA: Allyn & Bacon.
    Kram, K. E. (1985). Mentoring at work.Glenview. IL:Scott, Foresman & Co.
    Legris, P., Ingham, J., Collerette, P., (2003). Why do people use information technology? A critical review of the technology acceptance model. Information & Management 40 (3), 191–204.
    Levinsion, D. J., Darrow, C. N., Klein, E. B., Levision, M. H., & Mckee, B. (1978). The seasons of man’s life.New York: A. A. Knopf.
    Lim, C.K. (2001). Computer self-efficacy, academic self-concept, and other predictors of satisfaction and future participation of adult distance learners. American Journal of Distance Education, 15(2), 41-51.
    Lin, C. S., Wu, S., & Tsai, R. J. (2005). Integrating perceived playfulness into expectation-confirmation model for web portal context. Information and Management, 42, 683-693.
    Mathieson, K., (1991). Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior. Information Systems Research, 2 (3), 173–191.
    Marsh, H.W. and D. Hocevar, (1985). Application of Confirmatory Factor Analysis to the Study of Self-Concept: First- and Higher-Order Factor Models and Their Invariance Across Groups. Psychological Bulletin, 97(3), 562-582.
    McKinney, V., Yoon K. and F. M. Zahedi (2002). The Measurement of Web-customer Satisfaction: An Expectation and Disconfirmation Approach. Information System Research, 13 (3), 296-315.
    Murray-Hicks, M., & Nugent, J. (1971). Positive motivation process for changing human behavior.The National Society for Performance and Instruction Conference, New York: Rochester.
    Noe, R. A. (1988). An investigation of the determinants of successful assigned mentoring relationships.Personnel Psychology, 41, 457-479.
    Nunnally, J. C.(1978). Psychometric theory. New York: McGraw-Hill.
    Oliver, R.L., (1980) A cognitive model for the antecedents and consequences of satisfaction. Journal of Marketing Research, 17, 460–469.
    Oliver, R. L. (1994). Conceptual issues in the structural analysis of consumption emotion, satisfaction, and quality: Evidence in a service setting. Advances in Consumer Research, 21, 16-22.
    Patterson, P.G., & Spreng, R.A. (1997). Modeling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination. International Journal of Service Industry Management, 8(5), 414-434.
    Parasuraman, A. (1986). Marketing research. Boston, MA: Addison-Wesley.
    Ragins, and D.B. McFarlin. 1990. "Perceptions of Mentor Roles in Cross-gender Mentoring Relationships." Journal of Vocational Behavior, 37, 321-339.
    Rogers, H. P., Peyton, R. M. & Berl, R. L. (1992). Measurement and evaluation of satisfaction processes in a dyadic setting. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 5, 12-23.
    Rosenberg, J. Marc (2001). E-Learning: Strategies for Delivering Knowledge in the Digital Age. Columbus, OH: McGraw-Hill.
    Saade, R. and Bahli, B. (2004), The Impact of Cognitive Absorption on Perceived Usefulness and Perceived Ease of Use in On-line Learning: An Extension of the Technology Acceptance Model. Information & Managemen, 42(2), 317-327.
    Scandura, T. A., & Schrieshiem, C. A. (1991). Effects of structural characteristics of mentoring dyads on protégé career outcomes. Journal of Vocational Behavior, 51(1), 58-69.
    Scandura, T. A.,(1992). Mentorship and career mobility: An empirical investigation. Journal of Organizational Behavior, 13, 169-174.
    Scandura, T. A., & Ragins B. R.(1993). The effects of sex and gender roleorientation on mentorship in male-dominated occupations. Journal of Vocational Behavior, 43, 521-265.
    Seddon, P. B. & Kiew, M. Y. (1996). A partial test and development of DeLone and McLean's model of IS success. Australian Journal of Information Systems, 4(1), 90-109.
    Shang, R. Chen, Y, and Shen, L. (2004), Extrinsic versus intrinsic motivations for consumers to shop on-line. Information & Management, 42(3), 401-413.
    Smith, J. M. (2001). Blended learning. Executive Update Online. Retrieved October 3, 2006, from http://www.gwsae.org/ExecutiveUpdate/2001
    /March/blended.htm
    Spreng, R.A., MacKenzie, S.B., Olshavsky, R.W., (1996). A re-examination of the determinants of consumer satisfaction. Journal of Marketing, 60, 15-32.
    Stumpf, S. A.& London M.(1981). Management promotions: Individual and organizational factors affecting the decision process. Academy of Management Review, 6, 539-550.
    Super,D.E.(1957).The Psychology of Careers. N.Y.:Harper & Row.
    Super,D.E.(1976).Career education and the meaning of work. Washington, DC:The office of career Education , U.S. office of Education.
    Swan, J. E., & Trawick, I. F. (1981). Disconfirmation of expectations and satisfaction with a retail service. Journal of Retailing, 57, 40-67.
    Taylor, S., Todd, P., (1995a). Assessing IT usage: the role of prior experience. MIS Quarterly, 19 (4), 561–570.
    Taylor, S., Todd, P., (1995b). Understanding information technology usage: a test of competing models. Information Systems Research, 6(2), 144-176.
    Thorson, E. and J. Moore, (1996). Integrated Communication:Synergy of Persuasive Voices. Mahwah, N.J.:Lawrence Erlbaum ssociates.
    Torsdolf, C. (1976). Social networks, support, and coping: An exploratory study.Family Process, 15, 407-417.
    Trace, A. U.,and Cornelia, C. W. (2000), Corporate e-learning:exploring a new frontier. New York:WR Hambrecht Co.
    Van Riel, A. C. R., Liljander, V., & Jurriens, P. (2001). Exploring consumer evaluations of e-services: A portal site. International Journal of Service Industry Management, 12(3/4), 359-377.
    Whitely, W., T. W. Dougherty, G. F. Dreher, (1992). Correlates of career-oriented mentoring for early career managers and professionals: Summary. Journal of Organizational Behavior, 13(2), 141-154.
    Williams, L. J. & Hazer, J. T.(1986). Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods. Journal of Applied Psychology, 71(2), 219-231.
    Wilson,J.A.,&Elman,N.S.(1990).Organizational benefits of mentoring.
    Academy of Management Executive, 4,88-93.
    Zey.G. M. (1984). The mentor connection. Homewood, IL: Dow Jones-Irwin.

    下載圖示
    QR CODE