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研究生: 林珊如
LIN, SAN JU
論文名稱: 數位學習知覺行為與師徒制對員工生涯規劃之研究-以A壽險公司為例
The Learner’s Perceived and Mentoring to Agents career Planning Study- A life Insurance Industry as An Example
指導教授: 余鑑
Yu, Chien
于俊傑
Yu, Chin-Cheh
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2010
畢業學年度: 98
語文別: 中文
論文頁數: 146
中文關鍵詞: 認知可用性師徒關係認知個人生涯規劃滿意度數位學習持續使用意圖
英文關鍵詞: Perceived usability, Mentoring cognitive, Career Planning, E-learning Satisfaction, E-learning Continuance Intention
論文種類: 學術論文
相關次數: 點閱:113下載:18
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  • 在資訊流動快速的現今,企業教育訓練模式除了傳統實體課程外,亦會建置線上學習方式來提供員工學習。以保險業為例,為協助業務員能節省訓練時間,紛紛以數位學習系統,讓業務員藉由零碎時間進行學習,汲取所需的專業知識與技能,甚至與實體課程交叉學習;課後主管也會利用師徒制進行一對一內隱知識的傳授,使業務員在師徒關係產生認同。期望藉由多元化的學習管道與資訊來源,讓業務員提升工作效率進而產生業績。如此,自然願意在職涯規劃上作安排與努力為其目的。
    有鑑於此,本研究採線性結構方程模式統計分析探討在數位學習情境中:1.學習者在數位學習知覺對滿意度之影響,2.再探討滿意度對持續使用意圖之影響,進一步探討數位學習知覺與生涯規劃之關係,輔以師徒關係認知對於生涯規劃之影響。在其情境中,學習者的研究發現:1.認知吸收性對認知有用性及認知易用性有正向影響。2.認知吸收性與認知易用性對滿意度有正向影響。3.滿意度對數位學習持續使用意圖有正向影響。4.師徒關係認知與認知易用性對個人生涯規劃有正向影響。

    With the rapid development of information technology of this century, the style of educational training of many enterprises also gradually changes from offering traditional entities to incorporating digital learning system to help their staff’s acquiring new skills more effectively. Take an example from insurance industry. In order to save the training time that agents have to spend on the traditional courses, e-learning system, or the integration of traditional entity courses and e-learning have been adopted gradually to allow the agents do self-study of required knowledge and skills because of time and space flexibilities of these new models.
    In addition, the agency manager can also carry on individual instruction of tacit knowledge and quality consultation in extra curriculum time with a hope that the relationship between the trainer and trainees can be reliably established. It is also expected that the agents’ motivation, willingness of making effort and their work efficiency can be improved with the multiple ways of study and information resources which are newly offered via digital learning.
    This study investigates the e-learning from the learners’ perspective using the statistical linear modeling. The two main issues are 1.whether learners’ perception of usefulness and easiness of e-learning reflects the degree of satisfaction of their e-learning experience and 2.whether the degree of satisfaction of e-learning influences learners' continuance intention. In addition, whether the relationship between trainers and trainees established via e-learning and the trainees' perception of e-learning will influence the trainees' future career planning will also be discussed.
    The genetal findings of the current study include 1. cognitive absorption has a positive effect on perceived usefulness and perceived ease of use, 2. cognitive absorption and perceived ease of use have a positive effect on e-learning satisfaction, 3. e-learning satisfaction has a positive effect on e-learning continuance intention, and 4. mentoring cognitive and perceived ease of use have a positive effect on career planning.

    謝 誌 i 中文摘要 iii 英文摘要 v 目 錄 vii 表 次 ix 圖 次 xi 第一章 緒論 1 第一節 研究背景與研究動機 1 第二節 研究目的與待答問題 5 第三節 研究範圍與限制 7 第四節 重要名詞解釋 9 第二章 文獻探討 13 第一節 以數位學習持續使用意圖概念對於業務人員在學習上的感受程度 13 第二節 師徒關係認知 23 第三節 個人生涯規劃 26 第四節 師徒制關係認知與個人生涯規劃之關係 29 第五節 數位學習知覺行為與個人生涯規劃 30 第六節 變項間之關係 33 第三章 研究方法與假設 37 第一節 研究架構 37 第二節 研究假設 39 第三節 研究方法 40 第四節 研究步驟 41 第五節 研究對象 45 第六節 研究工具 46 第七節 資料分析方法 53 第四章 研究結果與分析 55 第一節 問卷回收與統計 55 第二節 敘述性統計分析 56 第三節 信效度分析 67 第四節 研究模式之變數精簡 74 第五節 整體結構模式分析 100 第五章 結論與建議 111 第一節 研究結論與發現 111 第二節 管理意涵 117 第三節 研究貢獻 121 第四節 研究建議與限制 124 參考文獻 127 一、中文部分 127 二、英文部分 131 附 錄 139 附錄 業務人員的數位學習知覺行為與師徒制對員工個人生涯規劃調查研究問卷 141

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