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研究生: 林又立
Lin, Yu-Li
論文名稱: 新創企業之採購管理探討—以【Hyphy】品牌為例
Procurement Management of New Start-up Companies - Taking Hyphy as a Case Study
指導教授: 賴香菊
Lai, Hsiang-Chu
學位類別: 碩士
Master
系所名稱: 國際時尚高階管理碩士在職專班
Executive Master of Business Administration Program in Global Fashion
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 62
中文關鍵詞: 採購管理採購流程供應商評選專案管理採購合約
英文關鍵詞: procurement management, procurement process, supplier evaluation, project management, procurement contract
DOI URL: http://doi.org/10.6345/NTNU202100398
論文種類: 學術論文
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  • 雖然在公司經營當中,「採購」並非影響企業收益的主要要件,但是對於 品牌的永續經營而言,產品品質控管的最大關鍵絕對非「採購」莫屬,尤其對 新創公司來說,每一次的產品開發就是一個全新的開始,要如何利用有限的人 力資源與時間,將在採購流程中有可能發生的錯誤機率降到最低,同時滿足品 牌對品質的要求,還能降低生產成本,都會是企業永遠都須面對的挑戰之一。
    本技術報告以 Hyphy 自創立以來所遇到的採購問題為個案,探討事件發生 的原因,協助 Hyphy 更有系統的改善採購管理流程。本技術報告所獲得的成果 有四:1.提出新供應商評選模式;2.將 Hyphy 採購流程進行系統化的梳理,有 效的改善採購流程;3.歸納出每次簽訂採購合約時所必須包含的必要條款,以 保障自身權益;4.最後,透過擬定專案管理時程圖,將每一採購案都製作成一 獨立專案後,更能準確掌握採購進度,縮短產品開發時間。

    Although "purchasing" is not the main factor that affects the company's revenue in the company's operation, for the sustainability of a brand, "purchasing" is definitely a key successful factor of product quality control. Especially for start-up companies, every product development is a new project. How to use limited human resources and time to minimize the probability of errors that may occur in the procurement process, while meeting the brand’s quality requirements, and reducing production costs, is one of the challenges that companies must always face.
    This research takes the procurement problems encountered by Hyphy since its establishment as a case study, discusses the reasons for the incident, and tries to assist Hyphy in improving the procurement management process more systematically. There are four achievements as follows: 1. propose a new supplier selection model. 2. systematize the Hyphy procurement process to effectively improve the procurement process. 3. summarize the necessary clauses that must be included every time a purchase contract is signed to protect their rights. 4. finally, by drawing up a project management schedule for each procurement case, the procurement progress can be more accurately grasped and product development time can be shortened.

    摘要 I ABSTRACT II 目次 III 表次 V 圖次 VI 第一章、緒論 1 第一節、研究背景 1 第二節、研究動機 4 第三節、研究目的 6 第二章、文獻探討 7 第一節、專案管理 7 第二節、採購作業流程 12 第三節、供應市場的調查 13 第四節、供應商的評選 15 第五節、合約簽訂 18 第六節、交易期間管理 19 第三章、個案簡介與分析 21 第一節、創立緣由 21 第二節、目標客層 23 第三節、銷售產品 25 第四節、銷售通路 26 第五節、事件問題分析 26 第四章、研究架構與研究方法 36 第一節、研究架構 36 第二節、研究方法 37 第三節、研究流程 37 第五章、問題解決方式探討 39 第一節、供應市場調查 39 第二節、供應商評選 44 第三節、合約簽訂 47 第四節、交易期間管理 50 第六章、結論與建議 56 第一節、結論 56 第二節、建議 58 第三節、研究限制 58 第四節、未來研究方向 59 參考文獻 60

    參考文獻
    一、中文文獻:

    1.書籍

    丁振國(2019)。採購管理實務第八版。台灣:憲業企管

    何霖(譯)(2017)。我懂了!專案管理。(原作者:Heagney, J.)台灣:經濟新潮社(原著出版:2016)

    李芳齡(譯)(2019)。專案管理革命。(原作者:Rodriguez, A. N.)台灣:天下文化(原著出版:2019)

    林可彤、 林又立、劉欣瑜(2017)。女子訓練營:跟著我們瘦身X生活X保養,快樂打造微肌美形。台灣:尖端出版社

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    陳萬淇(1992)。個案研究法。台灣:華泰。

    2.期刊

    王家玄、蘇志鵬(2017)。運動跨界時尚之新趨勢。運動管理,37,4-15

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    二、英文文獻:

    1.英文書籍

    Juran, J. M. (1989). Leadership for Quality--An Executive Handbook. Free Press.

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    Project Management Institute. (2013). A Guide to the Project Management Body of Knowledge (5th ed.). Newton Square, PA:Project Management Institute.

    Wysocki, R. K., Beck Jr., R., Crane, D. B. (1995). Effective Project Management: How to Plan, Manage, and Deliver Projects on Time and within Budget. John Wiley & Sons.

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    The Business Research Company (2019). Sports global market Opportunities and strategies. The Business Research Company. https://www.thebusinessresearchcompany.com/report/sports-market. (Last viewed: 2021, Feb 27)

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    Chen, V. (2016, Jul 7). Luxury fashion brands are embracing athleisure. South China Moring Post Style. https://www.scmp.com/magazines/style/fashion-beauty/article/1983046/brand-new-lifestyle-luxury-fashion-brands-are. (Last viewed: 2021, Feb 27)

    Hanif, E., (2018, Apr 10). Athleisure Trend; 11 Reasons Why It Is Here To Stay. [Web blog message]. SQUAT WOLF. https://squatwolf.com/blog/athleisure-trend/. (Last viewed: 2021, Feb 27)

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