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研究生: 江政哲
論文名稱: 雲端運算軟體即服務之使用者研究-以Google為例
A User Study of Software as a Service(SaaS)-the case of Google
指導教授: 張迺貞
Chang, Nai-Cheng
學位類別: 碩士
Master
系所名稱: 圖書資訊學研究所
Graduate Institute of Library and Information Studies
論文出版年: 2011
畢業學年度: 99
語文別: 中文
論文頁數: 97
中文關鍵詞: 雲端運算軟體即服務(SaaS)整合型科技接受度模型(UTAUT)
英文關鍵詞: Cloud Computing, Software as a Service (SaaS), UTAUT
論文種類: 學術論文
相關次數: 點閱:188下載:27
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  • 雲端運算(Cloud Computing)是目前網際網路的最熱門的話題,它被視為技術、理論或者服務。簡單而言,雲端運算是指在網路上各種應用的服務,而提供這些服務的軟體和硬體,也都可以被稱為「雲」。
    雲端運算目前的研究方向,大都以技術、商機、資訊安全為主要研究,但針對使用者所進行的使用者分析與研究卻著墨不多。
    本研究是以問卷調查的方式調查使用者目前對於雲端運算軟體即服務(Software as a Service, SaaS)的接受度與使用情況如何,探討影響使用者意願的原因與影響實際使用的原因。本研究取用整合型科技接受度模型(UTAUT)為研究架構設計問卷,經由變數分析與迴歸分析後,獲得結論如下:
    1.使用者對於SaaS可能帶來的便利性與有用性有所期待。
    2.使用者認為使用SaaS是時勢所趨。
    3.外來的影響如社群的影響,會加強使用者使用SaaS的意願。
    4.使用者較不關心SaaS是否容易使用與SaaS取得的便利性。
    5.使用者會因「性別」、「年齡」、「經驗」、「職業」與「教育程度」的不同,而影響到使用行為意向與實際使用。

    Cloud Computing is the hottest topic of the Internet network at present. it is considered as the projects of the technology, theory or service. In short, Cloud Computing refers to applications on the network services, to provide these services also refers to the software and hardware, which can be referred to as "cloud."
    Cloud Computing’s concept is the user's computing needs have been broken down into a number of enforcement procedures (Process), and these Process have been sent anywhere servers. When servers finish the computing, these Process would been back to the user. This model has been regarded as an important development trend about network service in the future. Through this technology, the service supplier (Service Provider) could provide the computing service is similar to “Super Computer”, and the service could provide tens of millions or even billions information services in a few seconds.
    The current study direction of Cloud Computing, mostly regard for technology, business and information security. And there are less focus in the User Study. Purpose of this research project has the following 2 points:
    1. The example with Google services: analyze the user use Cloud Computing (Saftware as a Service) from the user's view, and will explore the impact of using reason.
    2. Find the level of Behavioral Intention and Usage of Cloud Computing (SaaS).
    This research project accepts one degree of models (Unified Theory of Acceptance and Use of Technology, hereafter referred to as UTAUT) as the main framework. And use the questionnaire to find the Behavioral Intention of use the SaaS and find the impact on user.
    The conclusions from this study by ANOVA and Regression analysis are as follows:
    1. The user are look forward to convenience and usefulness from SaaS.
    2. The user believe that use SaaS is a current trend.
    3. External influences will enhance the Behavioral Intention.
    4. The user are not care about that SaaS is easy to use and get conveniently.
    5. Due to "gender", "age", "experience", "job" and "education" is different, they affect the behavioral intention and actual use.

    目次 I 表次 III 圖次 V 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 7 第三節 研究問題 7 第四節 研究的範圍與限制 8 第五節 名詞解釋 8 第二章 文獻探討 11 第一節 雲端運算的定義 11 第二節 雲端運算的優缺點 15 第三節 雲端運算目前熱門的議題 16 第四節 整合型科技接受度模型的定義 21 第三章 研究方法 43 第一節 研究方法的選擇 43 第二節 研究流程 43 第三節 研究架構 45 第四節 量表設計 48 第五節 問卷變項結構 49 第六節 前測信度檢定 52 第七節 資料分析方法 53 第四章 資料分析 54 第一節 信度檢定 54 第二節 敘述性統計分析 55 第三節 相關性分析 63 第四節 路徑分析 64 第五節 控制變數的影響 67 第五章 結論與建議 85 第一節 結論 85 第二節 後續研究與建議 88 參考文獻 91 附錄一:問卷 94

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