摘要

本研究旨在探討大陸台資企業面臨管理大陸當地員工時產生的溝通相關議題，在面對跨文化的差異時，台資企業的管理者的溝通模式為何，如何與大陸當地幹部與員工形成良好的溝通與共識，進而減少組織內部的員工衝突。本研究為一質性研究，透過多個個案進行深度訪談，並藉由訪談內容瞭解台籍管理者與大陸籍管理者間溝通的差異。本研究發現台籍管理者的溝通模式正在改變，因為文化因素造成的溝通差異也逐漸縮小，許多台籍企業也正在融入當地文化之中。台籍管理者與陸籍管理者正式溝通的模式與台灣企業差異並無顯著的差異，而在非正式溝通的部分則多以直接溝通，私下互動並不活躍，然而基於公司文化的差異，企業間的情形也有所不同。最後，本研究也發現大陸台資企業並沒有建立良好的上行溝通管道促進台籍幹部與大陸籍員工的溝通，如何建立良好溝通管道協助台資企業進行當地化將是大陸台資企業未來面對溝通的議題。

關鍵字: 跨文化差異、溝通模式、員工衝突、深度訪談

ABSRTRACT

This study explored the communication issues among Taiwanese and Chinese mangers and employees in China-based companies. The purpose is to find out the communication styles, and how to resolve employee conflicts through communication. This study adopted multiple cases and proceeded in-depth interviews in this qualitative research, and through the interviews to observe the differences in communication among Taiwanese managers and Chinese managers. The research finds that the communication style of Taiwanese managers is changing, because the influences of culture difference are reducing and many China-based Taiwanese companies are accommodating to China culture. There is no significant difference in formal communication companies, but the informal communication is different between China-based Taiwanese companies. Besides, the study also finds that there is no well-organized communication channel in China-based Taiwanese companies, and to construct a good communication channel to facilitate the localization of China-based Taiwanese companies will be an important issue of communication.

Key words: Communication Styles, in-depth interview, employee conflicts

REFERENCES

Akkirman, A. D., & Harris, D. L. (2005). Organizational communication satisfaction in the virtual workplace. Journal of Management Development, 24(5), 397-409.
Allert, J., & Inne-Brown, M. (2005). Building trust, communication and leadership for new globalization. Journal of Asia Pacific Marketing, 4(1), 41-51.
Amy, O. (2001). Conflict resolution in project management. Information Systems Analysis MSIS, 488.
Baird, J. E., Jr. (1977). The dynamics of organizational communication. New York, NY: Harper & Row, Publishers, Inc.
Calabrese, A. (2004). The evaluation of quality of organizational communications: A quantitative model. Knowledge and Process Management, 11(1), 47-67.
Cheney, G. (2000). Thinking differently about organizational communication: Why, how, and where? Management Communication Quarterly, 14(1), 132-141.
Fang, T. (2003). Acritique of Hofstede’s fifth national culture dimension. International Journal of Cross Cultural Management, 3(3), 347-368.
George, J. M., & Jones, G. R. (2002). Organizational behavior (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
Goczol, J., & Scoubeau, C. (2003). Corporate communication and strategy in the field of projects. Corporate Communications, 8(1), 60-66.
Gray, J., & Laidlaw, H. (2004). Improving the measurement of communication satisfaction. Management Communication Quarterly, 17(3), 425-448.
Harshman, E. F., & Harshman, C. L. (1999). Communicating with employees: Building on an ethical foundation. Journal of Business Ethics, 19(1), 3-19.
Hofstede, G. (1993). Cultural constraints in management theories. The Executive, 7(1), 81-94.
Ihator, S. A.(2001). Communication style in the information age. Corporate Communications, 6(4), 199-204.
Jandt, F. E. (2003). An introduction to intercultural communication: Intentities in a global community (4th ed.). Thousands Oaks, California: Sage Publications, Inc..
Jones, E., Watson, B., Gardner, J., & Gallois, C. (2004). Organizational communication: Challenges for the new century. Journal of Communication, 54(4), 722-750.
Jourdain, K. (2004). Communication styles and conflict. Journal of Quality and Participation, 27(2), 23-25.
Kerzner, H. (2001). Conflicts. In:Project Management: A Systems Approach to Planning, Scheduling, and Controlling.( pp. 379-408) New York, NY:John Wiley & Sons.
Ko, A. (2005). Organizational communications in Hong Kong: a cultural approach to groupthink. Corporate Communications, 10(4), 351-357.
Koo, J., Choi, I., Zhao, S., Nisbett, R., Sanchez-Burks, J., & Lee, F. (2003). Conversing across cultures: East-west communication styles in work and nonwork contexts. Journal of Personality and Social Psychology, 85(2), 363-372.
Maini, B. S.,& Morrel-Samuels, P. (2006). Cascading improvements in communication: adopting a new approach to organizational communication. Physician Executive, 32(5), 38-43.
Miller, K. (1999). Organizational communication: Approaches and processes (2nd ed.). Belmont, CA: Wadsworth Publishing Company.
Morand, D. A. (2003). Politeness and the clash of interaction orders in cross-cultural communication. Thunderbird International Business Review, 45(5), 521-540.
Morley, D. D., & Shockley-Zalabak, P. (1986). Conflict avoiders and compromisers: Toward an understanding of their organizational communication style. Group & Organization Studies, 11(4), 387-402.
Nixon, J. C., & Dawson, G. A. (2002). Reason for cross-cultural communication training. Corporate Communications, 7(3), 184-191.
Pace, R. W., & Faules, D. F. (1994). Organizational communication (3rd ed.). Englewood Cliffs, NJ: Prentice Hall.
Preston, P. (2005). Teams as the key to organizational communication. Journal of Healthcare Management, 50(1), 16-18.
Rahim, M. A., Manger, N. R., & Shapiro, D. L. (2000). Do justice perceptions influence styles of handling conflict with supervisors?: what justice perceptions, precisely. International Journal of Conflict Management 11(1), 9-31.
Robbins, S. P., & Judge, T. A. (2006). Organizational behavior (12th ed.). Upper Saddle River, NJ: Prentice Hall.
Robertson, E. (2005). Placing leaders at the heart of organizational communication: A model to improve the internal communication climate. Strategic Communication Management, 9(5), 34-37.
Vries, S., & Diana, I. (2005). Implementation of networked organizational communication: A communication reference model. Corporate Communications, 10(2), 117-128.
Shockley-Zalabak, P. (1999). Fundamentals of organizational communication: Knowledge, sensitivity, skills, values (4th ed.). New York, NY: Addison-Wesley Longman.
Yrle, A. C., Hartman, S., & Galle, P. W. (2002). An investigation of relationships between communication style and leader-member exchange. Journal of Communication Management, 6(3), 257-268.
Yrle, A. C., Hartman, S. J., & Galle., W. P., Jr. (2003). Examining communication style and leader-member exchange: Considerations and concerns for managers. International Journal of Management, 20(1), 92-100.
郭玉聰（2001）。台商企業文化管窺。台灣研究集刊，2001年，（3）。
吳金土（民 92）。大陸台資企業交叉文化管理：理論與實務。台北市：捷幼。
魏江、嚴進（民 94）。管理溝通：成功管理的基石。北京：機械工業出版社。
林家五、羅哲修、祝道松、郭建志（民 90，7月）。影響大陸台商人力資源策略之成因分析：社會—技術系統觀點。人力資源管理學報，2（3），025-049。