在消費時代中，個人不單是消費者也是公民。消費者公民（consumer citizen）的概念認為個人除政治上的環境保護行動外，並要能夠理解當代社會結構性的問題，反思全球永續議題與個人生活的連結，並且藉由生活型態的轉變作為環境行動的實踐。

食品為個人每日生活必須品，同樣也涉及許多的環境與社會永續的議題，如全球暖化與碳排放、食品運輸與食物里程、基因改造作物和在地生產等各面向。Spaargaren（2010）認為，生活領域是在政治與經濟外，消費者公民透過生活常規行為，展現個人的價值觀與信念的場域。面對永續議題時，並沒有唯一正確的答案，必須進入庶民生活中，透過他們的眼光，了解他們的理解、關切、信念與阻礙，才能夠找尋真正永續的方向。

本研究的目的在於透過台灣消費者食物消費的日常實務中，深入瞭解消費者在永續食品消費行為上的關懷、對永續食品議題的理解與相應的行動策略，本研究之研究問題如下：
1. 消費者對永續食品議題（環境保護、動物福利與食品安全）的理解與態度為何？
2. 消費者如何從日常消費行為作為公民行動之實踐？影響其行動能力的要素為何？

本研究以Spaargaren（2010）所提出的消費者公民論述作為詮釋的理論依據。本研究定位為探索性的質性研究，採取紮根理論的方式進行資料收集與分析。在資料收集上，本研究採取半結構開放式市場訪談、深度訪談兩種方法，前者將於北中南三大都會區之傳統市場、超級市場與有機農夫市集對實際消費者進行訪談，以得到第一手全面性的瞭解；後者將透過在食物消費者團體中訪談資深消費者，以獲得深度內涵的理解。

本研究結果說明消費者在日常食物消費上的特性、困境與行動策略，並指出庶民的關懷、理解的類型與形塑，提出日常食物永續消費概念圖。基於此結研究結果，本研究批判過去關於消費者研究的五個迷思，指出日常食物消費在永續發展與環境教育中的行動意義。最後，提出以下幾點結論：日常永續消費意義在於以消費者「關懷」為中心；並回歸庶民視角的理解；創造個人與他者、地方和自然的連結；因此，日常消費可作為公民行動的平台，並注重在地脈絡與集體行動的重要性。

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